SPECIAL SUPPLEMENT: Meat Alternative Trends and Technology-May 2022 - 4

PRODUCT PROFILE
Koji enters the deli
Prime Roots brings plant-based
alternatives to the deli meat category
By Bob Sims
bsims@sosland.com
K
4
imberlie Le, chief executive officer and
co-founder of Berkely, Calif.-based
Prime Roots, and her team thought
about making an alternative protein
for the behind-the-glass deli meat case
for a long time before coming up with
their solution. They thought about texture
and the different components that make meat
taste and feel like meat, and they knew the answer
was within fungi and mycelium, specifically koji.
" It's made from koji, so all the products we
make fall under the umbrella of koji meats, " Le
said. " All the products are made primarily from
the koji, a Japanese fungi. It's found in miso and
soy sauce so it's pretty beloved already in the
culinary world. The benefit that koji has is the
same texture as meat. The mouthfeel, the taste,
the flavor of meat really comes, and starts, with
the koji. It's also high in protein. "
EFFICIENT FABRICATION
Le and the majority of the team at Prime Roots are
meat eaters. Le said it made the development of
Prime Roots products a personal one.
" We're all really creating products for ourselves, "
she said. " One of the most important
things is that we make a product that does everything
our beloved meats will do, slice, cook, you
can have it hot, you can have it cold, but it's
really made for people like us, who eat meat. "
Prime Roots
creates
everything in a
Prime Roots' plant-based
deli meat alternatives
that are made from koji,
can be sliced just like
traditional deli meats.
20,000-square-foot facility, from growing and harvesting
the koji to the actual making of the meat.
The efficiency of the process from start to finish
allows Prime Roots the ability to operate in an
urban setting. The koji comes from a fermentation
process that is similar to beer brewing. It's
grown in nutrient rich liquid with long fibers that
replicate the texture of meat on a microscopic
level. Prime Roots uses the koji fibers to make
its deli meat in a similar fashion to meat made
from animals.
" It's very different than a lot of the plant-based
alternative proteins on the market where you're
2022 MEAT ALTERNATIVE TRENDS + TECHNOLOGY MEAT+POULTRY
Prime Roots

SPECIAL SUPPLEMENT: Meat Alternative Trends and Technology-May 2022

Table of Contents for the Digital Edition of SPECIAL SUPPLEMENT: Meat Alternative Trends and Technology-May 2022

SPECIAL SUPPLEMENT: Meat Alternative Trends and Technology-May 2022 - 1
SPECIAL SUPPLEMENT: Meat Alternative Trends and Technology-May 2022 - 2
SPECIAL SUPPLEMENT: Meat Alternative Trends and Technology-May 2022 - 3
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