SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 25
No plans for dinner, no time
to defrost. You still have dinner.
That's the basic idea. "
Heidi Meyer
of a high-profile processor to take it to the next
level. In late 2020, JBS USA acquired the product
and brand, starting the product on the path of
national distribution. The processing and packaging
of Pound of Ground now takes place at a
JBS facility in Plainwell, Mich.
The products come in original, with onion,
hearty-sized and a three-pack option. Heidi
added that Pound of Ground expects a
grass-fed option to launch this summer.
Providing a few varieties of the same
product gives consumers options to pick
their meat preferences, offering a solution
to meal planning that the Meyers know all
too well.
" No plans for dinner, no time to defrost? "
Heidi asked. " You still have dinner. That's
the basic idea. "
The soft rollout for Pound of Ground as
part of JBS was initiated in spring 2021, with
a national launch following in the fall of
2022.
Heidi and Jeff now work with quality
assurance, production inventory and distribution
arms at the processing plant in
Plainwell that will help shape the future
direction of products.
" We knew from our prior innovation
experience that while we had a great
new product developed, we wanted a
partner with the national scale for production,
sales and distribution, " Heidi said. " JBS
was a great match. "
The versatility of Pound of Ground Beef
Crumbles allows for a wide range of recipes,
complementing various ingredients in dishes
such as tacos, spaghetti, casseroles, lasagna and
other hamburger-based meals. The brand's website
even provides suggested recipes for consumers
who are short on time or don't have their
go-to options available.
" It's just a natural product to put in a variety of
dishes, which is fabulous, " Heidi said.
As the brand started to grow, the Meyers
needed to balance the traditional ways of
bringing its product to consumers, including
through retail locations, but also managing the
impact that social media could have on their
product if it's in front of the right influencers on
Tik Tok or Instagram.
" We do the social listening to inform, but I also
think we make decisions, by using the conventional
market research on top of that, " Jeff said.
EXPERIENCE MATTERS
In their careers, Heidi and Jeff worked in product
and brand management at prominent global
food companies.
Heidi detailed how product development
work prepared her for the trials and errors of
any new product introduction.
" We've had great success in new
products, but we've also had a few
flops and we wear those scars, " she
said. " We know what to look out for
sometimes because something went
awry on another project we worked
on. "
While creating on the corporate
side of food, Heidi also lent her
experience to UW-Madison in the
past, instructing students on the
challenges of starting food products
The product will cook
from the freezer in
under 10 minutes
and can be used in a
variety of recipes.
and what to expect.
" Oftentimes it's not because of the
strength of the idea, " she said. " It's
because all this other stuff that needs
to happen and fall into place as well. I
think it's a good reminder that everything's
got to line up and there's a lot of
things to watch out for along the way. It's
not for the weak of heart. "
Now that Pound of Ground has
expanded to more stores, efforts are
focused on working with retailers to find
the right place to slide into the frozen food
section.
And even as they grab market share with this
product, the next big thing from the Meyers is
about to get started. This summer, the couple
plans to launch what it calls Burger Thins.
Heidi and Jeff feel Burger Thins are addressing
a consumer need that's missing in an existing
item. They wanted to create a burger with taste
and less indulgence with thin cutouts that can
cook on a skillet or a grill.
The Burger Thins started rolling out in May,
with more extensive distribution planned in the
months to come.
MEAT+POULTRY 2023 GROUND MEAT TRENDS + TECHNOLOGY
25
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023
Table of Contents for the Digital Edition of SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 1
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 2
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 3
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 4
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 5
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 6
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 7
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 8
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 9
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 10
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 11
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 12
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 13
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 14
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 15
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 16
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 17
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 18
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 19
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 20
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 21
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 22
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 23
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 24
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 25
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 26
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 27
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 28
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 29
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 30
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 31
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 32
https://digital.meatpoultry.com/sosland/mp/mp_2025_02_01
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2025
https://digital.meatpoultry.com/sosland/mp/ippe-preshow-december-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2024
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2023
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-july-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2023
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-beef-trends-technology-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternative-trends-and-technology-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
https://digital.meatpoultry.com/sosland/mp/2021_02_01
https://digital.meatpoultry.com/sosland/mp/2021_01_01
https://digital.meatpoultry.com/sosland/mp/2020_12_01
https://digital.meatpoultry.com/sosland/mp/2020_11_01
https://digital.meatpoultry.com/sosland/mp/2020_10_01
https://digital.meatpoultry.com/sosland/mp/2020_09_01
https://digital.meatpoultry.com/sosland/mp/2020_08_01
https://digital.meatpoultry.com/sosland/mp/2020_07_01
https://digital.meatpoultry.com/sosland/mp/2020_06_01
https://digital.meatpoultry.com/sosland/mp/2020_05_01
https://digital.meatpoultry.com/sosland/mp/2020_04_01
https://digital.meatpoultry.com/sosland/mp/2020_03_01
https://digital.meatpoultry.com/sosland/mp/2020_02_01
https://digital.meatpoultry.com/sosland/mp/2020_01_01
https://digital.meatpoultry.com/sosland/mp/2019_12_01
https://digital.meatpoultry.com/sosland/mp/2019_11_01
https://digital.meatpoultry.com/sosland/mp/2019_10_01
https://digital.meatpoultry.com/sosland/mp/2019_09_01
https://digital.meatpoultry.com/sosland/mp/2019_08_01
https://digital.meatpoultry.com/sosland/mp/2019_07_11
https://digital.meatpoultry.com/sosland/mp/2019_06_01
https://digital.meatpoultry.com/sosland/mp/2019_05_01
https://digital.meatpoultry.com/sosland/mp/2019_04_01
https://digital.meatpoultry.com/sosland/mp/2019_03_01
https://digital.meatpoultry.com/sosland/mp/2019_02_01
https://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
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http://digital.meatpoultry.com/sosland/mp/2018_03_01
https://www.nxtbook.com/sosland/mp/2018_02_01
https://www.nxtbook.com/sosland/mp/2018_01_01
https://www.nxtbook.com/sosland/mp/2017_12_01
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https://www.nxtbook.com/sosland/mp/2017_05_01
https://www.nxtbook.com/sosland/mp/2017_04_01
https://www.nxtbook.com/sosland/mp/2017_03_01
https://www.nxtbook.com/sosland/mp/2017_02_01
https://www.nxtbook.com/sosland/mp/2017_01_01
https://www.nxtbook.com/sosland/mp/2016_12_01
https://www.nxtbook.com/sosland/mp/2016_11_01
https://www.nxtbook.com/sosland/mp/2016_10_01
https://www.nxtbook.com/sosland/mp/2016_09_01
https://www.nxtbook.com/sosland/mp/2016_08_01
https://www.nxtbook.com/sosland/mp/2016_07_01
https://www.nxtbook.com/sosland/mp/2016_06_01
https://www.nxtbook.com/sosland/mp/2016_05_01
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https://www.nxtbook.com/sosland/mp/2016_03_01
https://www.nxtbook.com/sosland/mp/2016_02_01
https://www.nxtbook.com/sosland/mp/2016_01_01
https://www.nxtbook.com/sosland/mp/2015_12_01
https://www.nxtbook.com/sosland/mp/2015_11_01
https://www.nxtbook.com/sosland/mp/2015_10_01
https://www.nxtbook.com/sosland/mp/2015_09_01
https://www.nxtbook.com/sosland/mp/2015_08_01
https://www.nxtbook.com/sosland/mp/2015_07_01
https://www.nxtbook.com/sosland/mp/2015_06_01
https://www.nxtbook.com/sosland/mp/2015_05_01
https://www.nxtbook.com/sosland/mp/2015_04_01
https://www.nxtbook.com/sosland/mp/2015_03_01
https://www.nxtbook.com/sosland/mp/2015_02_01
https://www.nxtbook.com/sosland/mp/2015_01_01_mp
https://www.nxtbook.com/sosland/mp/2014_12_01
https://www.nxtbook.com/sosland/mp/2014_11_01
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https://www.nxtbook.com/sosland/mp/2013_12_01
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https://www.nxtbook.com/sosland/mp/2012_12_01
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https://www.nxtbook.com/sosland/mp/2011_12_01
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https://www.nxtbook.com/sosland/mp/2011_04_01
https://www.nxtbook.com/sosland/mp/2011_03_01
https://www.nxtbook.com/sosland/mp/2011_02_01
https://www.nxtbook.com/sosland/mp/2011_01_01
https://www.nxtbook.com/sosland/mp/2010_12_01
https://www.nxtbook.com/sosland/mp/2010_11_01
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http://digital.meatpoultry.com/sosland/mp/2005_01_01
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