SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 21
means life is ever more a balancing act between
money, time, health and taste. "
To capture the attention of consumers in
this volatile time, retailers are diversifying their
approach.
15% to $260.9 million. Following closely behind
chicken is pork, with a sales value of $205.4 million
and volume of 48 million lbs.
" While affordability is the undercurrent to
all decisions, there are still lots of reasons to
splurge a little - whether that is a special occasion
or holiday, a brand people love, doing
something nice for themselves or others,
something that's a little more healthful,
saves time, was ethically produced, etc., "
Roerink said. " In other words, occasion-based
marketing and storytelling
are more important than ever before. "
Consumers are finding their rhythm,
figuring out their must-have items.
Roerink said volume and unit pressure
has stabilized across all categories.
SEEKING VERSATILITY
Recessionary patterns are becoming more evident
as the number of items per trip continues to
decrease and consumers are opting for more costeffective,
versatile products. Interest in whole
muscle cuts is shifting to ground meat and chicken.
Coming as no surprise to the industry, ground
beef took the lead across all types of grinds,
yielding a sales value of $12 billion, according to
data from Circana for the fiscal year ending April
30. Ground turkey is the second-largest sector in
the category with $1.7 billion in sales. Chicken
may have to make up some ground to match
the market span of turkey, but it was the fastest
growing sector this past year. Ground chicken's
volume jumped by nearly 10% from last year to
56 million lbs, and its value increased by about
Shoppers
may not be
in the market
for a ribeye
steak, but
they may
be able to
purchase
ribeye
burgers. "
Anne-Marie Roerink
" Grinds were big business to begin with, given
their cost-effectiveness, versatility and cooking
confidence barrier, " Roerink said. " The popularity
of grinds has intensified in the past year as
affordability is taking on a bigger role. In addition
to a favorable price per pound, shoppers
can easily purchase grinds in larger quantities
to freeze and use over time. "
Roerink added that freezing has
become essential to food waste strategies,
benefiting the industry financially
while supporting environmental
sustainability. She recommended the
industry invest in bulk packs of grinds
that are pre-portioned into 1-lb vacuumsealed
packages for consumer ease. Through
bulk pre-sealed packages, consumers can take
advantage of sales without concern of freezer
burn and waste.
Speaking the language of their customers,
retailers are bringing back previously used primal
references like " ribeye burgers " or " brisket
burgers, " offered in pre-formed patties.
" Shoppers may not be in the market for a ribeye
steak, but they may be able to purchase ribeye
burgers, " Roerink said.
Products are also being innovated to meet
the needs of beef-craving consumers on a budget
with the introduction of blended beef and pork
grinds.
Grinds gain popularity
VALUE
BEEF
TURKEY
CHICKEN
PORK
$12.04B
$1.67B
$260.87M
$205.42M
CHANGE YOY
2.2%
10.2%
14.8%
8.3%
VOLUME (LBS)
2.56B
369.72M
55.98M
48M
Source: Circana, Integrated Fresh Total US, MULO, 52 weeks ending 4/30/2023
CHANGE YOY
-0.5%
-5.2%
9.9%
3.4%
MEAT+POULTRY 2023 GROUND MEAT TRENDS + TECHNOLOGY
21
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023
Table of Contents for the Digital Edition of SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 1
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 2
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 3
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 4
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 5
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 6
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 7
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 8
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 9
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 10
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 11
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 12
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 13
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 14
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 15
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 16
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 17
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 18
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 19
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 20
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 21
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 22
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 23
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 24
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 25
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 26
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 27
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 28
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 29
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 30
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 31
SPECIAL SUPPLEMENT: Ground Meat Trends + Technology - July 2023 - 32
https://digital.meatpoultry.com/sosland/mp/mp_2025_02_01
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2025
https://digital.meatpoultry.com/sosland/mp/ippe-preshow-december-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2024
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2023
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-july-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2023
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-beef-trends-technology-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternative-trends-and-technology-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
https://digital.meatpoultry.com/sosland/mp/2021_02_01
https://digital.meatpoultry.com/sosland/mp/2021_01_01
https://digital.meatpoultry.com/sosland/mp/2020_12_01
https://digital.meatpoultry.com/sosland/mp/2020_11_01
https://digital.meatpoultry.com/sosland/mp/2020_10_01
https://digital.meatpoultry.com/sosland/mp/2020_09_01
https://digital.meatpoultry.com/sosland/mp/2020_08_01
https://digital.meatpoultry.com/sosland/mp/2020_07_01
https://digital.meatpoultry.com/sosland/mp/2020_06_01
https://digital.meatpoultry.com/sosland/mp/2020_05_01
https://digital.meatpoultry.com/sosland/mp/2020_04_01
https://digital.meatpoultry.com/sosland/mp/2020_03_01
https://digital.meatpoultry.com/sosland/mp/2020_02_01
https://digital.meatpoultry.com/sosland/mp/2020_01_01
https://digital.meatpoultry.com/sosland/mp/2019_12_01
https://digital.meatpoultry.com/sosland/mp/2019_11_01
https://digital.meatpoultry.com/sosland/mp/2019_10_01
https://digital.meatpoultry.com/sosland/mp/2019_09_01
https://digital.meatpoultry.com/sosland/mp/2019_08_01
https://digital.meatpoultry.com/sosland/mp/2019_07_11
https://digital.meatpoultry.com/sosland/mp/2019_06_01
https://digital.meatpoultry.com/sosland/mp/2019_05_01
https://digital.meatpoultry.com/sosland/mp/2019_04_01
https://digital.meatpoultry.com/sosland/mp/2019_03_01
https://digital.meatpoultry.com/sosland/mp/2019_02_01
https://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
http://digital.meatpoultry.com/sosland/mp/2018_11_01
http://digital.meatpoultry.com/sosland/mp/2018_10_01
http://digital.meatpoultry.com/sosland/mp/2018_09_01
http://digital.meatpoultry.com/sosland/mp/2018_08_01
http://digital.meatpoultry.com/sosland/mp/2018_07_01
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https://www.nxtbook.com/sosland/mp/2018_02_01
https://www.nxtbook.com/sosland/mp/2018_01_01
https://www.nxtbook.com/sosland/mp/2017_12_01
https://www.nxtbook.com/sosland/mp/2017_11_01
https://www.nxtbook.com/sosland/mp/2017_10_01
https://www.nxtbook.com/sosland/mp/2017_09_01
https://www.nxtbook.com/sosland/mp/2017_08_01
https://www.nxtbook.com/sosland/mp/2017_07_01
https://www.nxtbook.com/sosland/mp/2017_06_01
https://www.nxtbook.com/sosland/mp/2017_05_01
https://www.nxtbook.com/sosland/mp/2017_04_01
https://www.nxtbook.com/sosland/mp/2017_03_01
https://www.nxtbook.com/sosland/mp/2017_02_01
https://www.nxtbook.com/sosland/mp/2017_01_01
https://www.nxtbook.com/sosland/mp/2016_12_01
https://www.nxtbook.com/sosland/mp/2016_11_01
https://www.nxtbook.com/sosland/mp/2016_10_01
https://www.nxtbook.com/sosland/mp/2016_09_01
https://www.nxtbook.com/sosland/mp/2016_08_01
https://www.nxtbook.com/sosland/mp/2016_07_01
https://www.nxtbook.com/sosland/mp/2016_06_01
https://www.nxtbook.com/sosland/mp/2016_05_01
https://www.nxtbook.com/sosland/mp/2016_04_01
https://www.nxtbook.com/sosland/mp/2016_03_01
https://www.nxtbook.com/sosland/mp/2016_02_01
https://www.nxtbook.com/sosland/mp/2016_01_01
https://www.nxtbook.com/sosland/mp/2015_12_01
https://www.nxtbook.com/sosland/mp/2015_11_01
https://www.nxtbook.com/sosland/mp/2015_10_01
https://www.nxtbook.com/sosland/mp/2015_09_01
https://www.nxtbook.com/sosland/mp/2015_08_01
https://www.nxtbook.com/sosland/mp/2015_07_01
https://www.nxtbook.com/sosland/mp/2015_06_01
https://www.nxtbook.com/sosland/mp/2015_05_01
https://www.nxtbook.com/sosland/mp/2015_04_01
https://www.nxtbook.com/sosland/mp/2015_03_01
https://www.nxtbook.com/sosland/mp/2015_02_01
https://www.nxtbook.com/sosland/mp/2015_01_01_mp
https://www.nxtbook.com/sosland/mp/2014_12_01
https://www.nxtbook.com/sosland/mp/2014_11_01
https://www.nxtbook.com/sosland/mp/2014_10_01
https://www.nxtbook.com/sosland/mp/2014_09_01
https://www.nxtbook.com/sosland/mp/2014_08_01
https://www.nxtbook.com/sosland/mp/2014_07_01
https://www.nxtbook.com/sosland/mp/2014_06_01
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https://www.nxtbook.com/sosland/mp/2013_12_01
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https://www.nxtbook.com/sosland/mp/2013_01_01
https://www.nxtbook.com/sosland/mp/2012_12_01
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https://www.nxtbook.com/sosland/mp/2012_09_01
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https://www.nxtbook.com/sosland/mp/2011_09_01
https://www.nxtbook.com/sosland/mp/2011_08_01
https://www.nxtbook.com/sosland/mp/2011_07_01
https://www.nxtbook.com/sosland/mp/2011_06_01
https://www.nxtbook.com/sosland/mp/2011_05_01
https://www.nxtbook.com/sosland/mp/2011_04_01
https://www.nxtbook.com/sosland/mp/2011_03_01
https://www.nxtbook.com/sosland/mp/2011_02_01
https://www.nxtbook.com/sosland/mp/2011_01_01
https://www.nxtbook.com/sosland/mp/2010_12_01
https://www.nxtbook.com/sosland/mp/2010_11_01
https://www.nxtbook.com/sosland/mp/2010_10_01
https://www.nxtbook.com/sosland/mp/2010_09_01
http://digital.meatpoultry.com/sosland/mp/2010_08_01
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http://digital.meatpoultry.com/sosland/mp/2009_12_01
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