Special Supplement: Ground Beef Trends + Technology September 2022 - 10

FOODSERVICE FOCUS
will launch multiple franchises across a number
of food categories, including Spark's Burger Co.,
McGregor hopes to bring ethical and sustainable
food to American consumers.
" We are not here to reinvent the $289 billion
wheel of the US fast-food industry; we are here
to ensure that it doesn't steamroll over everything
that is important to us: our own personal
health, the health of our environment, our animals
and the health of our hardworking employees, "
she said.
In the process, the mission of Empire Food
Group is to normalize a sustainable food system
while educating consumers about food sourcing.
McGregor said her strategy with Spark's
Burger Co. is to externally embody what consumers
are familiar and comfortable with - a
traditional burger chain - while also having a
" disruptive " internal system that prioritizes sustainability
and ethics.
Part of the company's unique approach to
foodservice is its worker-cooperative model.
Spark's Burger Co. will give employees a voice
in how they are compensated. They will also
10
2022 GROUND BEEF TRENDS + TECHNOLOGY MEAT+POULTRY
Today's younger
consumers want to
support businesses
that are active in their
communities and are
committed to delivering
authenticity and quality.
receive profit-sharing and co-ownership opportunities,
McGregor said.
To make the most impact, Spark's Burger Co.
is targeting " anyone who eats at fast-food hamburger
chains, " but specifically millennials and
Gen Zers in the labor workforce.
" They are hungry for something less expensive
- our burger price is less than 16% above
average - quick and convenient, " she said. " But
most importantly, the Gen Z consumer is looking
to support a company that expresses authenticity
and quality. We don't believe that the behemoths in
the current industry can transform to satisfy this
demand and that is our sweet spot for success. "
McGregor also noted that statistically, men
between the ages of 20 and 39 are known to be
heavy burger consumers, and the Spark's Burger
Co. location is situated to appeal to that demographic,
as it sits just outside of the Ft. Riley military
installation.
After a successful run at Spark's Burger Co.,
McGregor will announce the next chain to join
EFG under a new category, which she said has
already been determined but not yet disclosed.

Special Supplement: Ground Beef Trends + Technology September 2022

Table of Contents for the Digital Edition of Special Supplement: Ground Beef Trends + Technology September 2022

Special Supplement: Ground Beef Trends + Technology September 2022 - 1
Special Supplement: Ground Beef Trends + Technology September 2022 - 2
Special Supplement: Ground Beef Trends + Technology September 2022 - 3
Special Supplement: Ground Beef Trends + Technology September 2022 - 4
Special Supplement: Ground Beef Trends + Technology September 2022 - 5
Special Supplement: Ground Beef Trends + Technology September 2022 - 6
Special Supplement: Ground Beef Trends + Technology September 2022 - 7
Special Supplement: Ground Beef Trends + Technology September 2022 - 8
Special Supplement: Ground Beef Trends + Technology September 2022 - 9
Special Supplement: Ground Beef Trends + Technology September 2022 - 10
Special Supplement: Ground Beef Trends + Technology September 2022 - 11
Special Supplement: Ground Beef Trends + Technology September 2022 - 12
Special Supplement: Ground Beef Trends + Technology September 2022 - 13
Special Supplement: Ground Beef Trends + Technology September 2022 - 14
Special Supplement: Ground Beef Trends + Technology September 2022 - 15
Special Supplement: Ground Beef Trends + Technology September 2022 - 16
Special Supplement: Ground Beef Trends + Technology September 2022 - 17
Special Supplement: Ground Beef Trends + Technology September 2022 - 18
Special Supplement: Ground Beef Trends + Technology September 2022 - 19
Special Supplement: Ground Beef Trends + Technology September 2022 - 20
Special Supplement: Ground Beef Trends + Technology September 2022 - 21
Special Supplement: Ground Beef Trends + Technology September 2022 - 22
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Special Supplement: Ground Beef Trends + Technology September 2022 - 24
Special Supplement: Ground Beef Trends + Technology September 2022 - 25
Special Supplement: Ground Beef Trends + Technology September 2022 - 26
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Special Supplement: Ground Beef Trends + Technology September 2022 - 31
Special Supplement: Ground Beef Trends + Technology September 2022 - 32
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-beef-trends-technology-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternative-trends-and-technology-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
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