MEAT+POULTRY - September 2024 - 78
SMALL BUSINESS MATTERS
The
Howards run
a start-to-finish
beef operation,
retaining the best
calves for
finishing.
Travis, now 35, said the major investment they are making
in the new plant will include packaging, stuffing and other
labor-saving equipment. It will incorporate a more effective air
ventilation system. He confides that he has some value-added
product recipes but intends to work with spice and ingredient
supplier, Excalibur, to help perfect the new product lines.
It's remarkable that when the Howards purchased their
Pauline plant, Travis had no actual meat processing experience.
He relied on a long-time former butcher at the facility who
eventually moved into the role of their plant manager. Travis
described his own role as an overseer for the operation,
including slaughter, marketing and delivery. He readily admitted
that he was on a learning curve. He added that he later
took some instruction from management at another custom
meat plant.
Misty is heavily involved with the processing marketing,
including wholesale accounts like restaurants who can't seem
to get enough of the Black Angus meats they turn out. The
Howards advise that their beef farm revolves around grass fed
animals that are genetically bred for high marbling.
The family maintains a herd of 200-250 cattle with a
retained level of 160 steers and heifers each year. They regard
themselves as a start-to-finish cow-calf operation where the
family retains the best calves for finishing.
They feel that when the new facility is opened and the
existing plant is reoriented to a pork and value-added format,
they will look into purchasing a refrigerated van to provide
delivery service as well. And a retail sales area will be created
where none previously existed for the company.
78 MEAT+POULTRY | 09.24 | www.meatpoultry.com
http://www.meatpoultry.com
MEAT+POULTRY - September 2024
Table of Contents for the Digital Edition of MEAT+POULTRY - September 2024
MEAT+POULTRY - September 2024 - Intro
MEAT+POULTRY - September 2024 - 1
MEAT+POULTRY - September 2024 - 2
MEAT+POULTRY - September 2024 - 3
MEAT+POULTRY - September 2024 - 4
MEAT+POULTRY - September 2024 - 5
MEAT+POULTRY - September 2024 - 6
MEAT+POULTRY - September 2024 - 7
MEAT+POULTRY - September 2024 - 8
MEAT+POULTRY - September 2024 - 9
MEAT+POULTRY - September 2024 - 10
MEAT+POULTRY - September 2024 - 11
MEAT+POULTRY - September 2024 - 12
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MEAT+POULTRY - September 2024 - 50
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MEAT+POULTRY - September 2024 - 53
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MEAT+POULTRY - September 2024 - 55
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MEAT+POULTRY - September 2024 - 62
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MEAT+POULTRY - September 2024 - 78
MEAT+POULTRY - September 2024 - 79
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MEAT+POULTRY - September 2024 - 89
MEAT+POULTRY - September 2024 - 90
MEAT+POULTRY - September 2024 - 90a
MEAT+POULTRY - September 2024 - 90b
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