COMPANY PROFILE Giving customers a voice People's Choice Beef Jerky products reflect suggestions from meat snack fanatics BY RYAN MCCARTHY | rmccar thy@sos land.com 70 MEAT+POULTRY | 09.23 | www.meatpoultry.com T he beef jerky flavors are always evolving at People's Choice Beef Jerky in Los Angeles. On its website Original, Hot & Spicy are readily apparent, but Hatch Green Chile and Garlic Ginger flavored products are also promoted within the Tasting Kitchen part of the business. Essentially, the jerky company encourages its customers to suggest new ideas and flavors that they'd like to see People's Choice offer. " That's kind of the fun thing with being a family business, " said Mark Bianchetti, president of People's Choice Beef Jerky. " I think we can kind of experiment, have fun and have a good relationship with our customer base. " The product mix will always be focused on jerky and snack sticks, but recently the company rolled out Jerky Crisps featuring dried beef and a touch of sea salt. The highprotein snack, similar to a potato chip, is another way People's Choice differentiates itself in the growing snack marketplace. People's Choicehttp://www.meatpoultry.com