Meat+Poultry - September 2023 - 68

SMALL BUSINESS MATTERS
" It began as a butcher shop with a fullservice
meat counter, a personal greeting
to every customer, personalized service,
eye-to-eye contact and a sincere thank
you to those who shopped with us. "
- GREG SNYDER
convenience. He launched a five-meal pack
program that must be preordered by customers
each Wednesday and is available for pick-up
on Fridays. This concept feeds five different
meals for a family of four for $129 (or $69 for
two). One recent week's offerings included
meals composed of chili, Hawaiian pork butt,
Italian sausage and peppers, butter garlic
tomato chicken and Argentine chicken tacos.
Most of the meals are ready for the crockpot
or grill. He's even developed a " Keto-friendly "
meal pack.
Seafood items, like bacon-wrapped scallops
or shrimp, are also offered at Southern Steer
Butcher. You can also find Australian Wagyu
beef, steak or chicken kabobs, jalapeno
poppers and more at their locations.
Ever the thinking merchandiser, Snyder
also began offering Food Prep Classes, a
10-meal package that feeds four to five people
for about $179. The prep classes not only teach
customers how to prepare special meals to
cook later but allows them to connect with
others in their community at the shop in a fun
atmosphere after hours.
A personal philosophy Snyder keeps dear
is that his business is built on " gratitude and
grace. " He developed a way to help serve his
community through what is known as Southern
Steer Project 52.
    
    
    
" That means that once a week, in every
location, we try to find someone or something
that would benefit from our help, " he said.
" It can be a family that suffered a tragic loss,
weather damage, perhaps a local fire station, or
any situation where we can help
someone out. We make that need
our cause and try to provide food
or help where we can. It's personal
to us and it means so much to
what we are about. "
Snyder, who turns 53 in
  

     
      
    
        
   
  

 
 


September, expands even further
on his personal feelings about
what he deems he and his business
are attempting to accomplish.
" It's important that we take the
time to anticipate the customer's
needs and give them ideas, "
Snyder said.
" We are part of the
communities in which we
are located. When we see an
organization in need, we let them
use our store as a fund-raising
location. They may be selling
a product for a cause, maybe
something like cases of water, but
it's about the community. When
they do that at our locations,
we give them 20% of profits
from sales of our products that
are attributable to them or the
customers they brought to us. "

http://www.afstexas.com

Meat+Poultry - September 2023

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