CONTENTS 24 Local Pig has evolved into a thriving retail and foodservice business Cover: The team from SuperGround (From left): Inka Liljeström, Andreas Holmberg, Santtu Vekkeli (seated), Martin Bircher and Tuomas Koskinen Source: Iiro Rautiainen 08 COMMENTARY Business state of mind 10 BUSINESS NOTES 14 WASHINGTON Labeling claim clamor 38 MEAT PERSPECTIVES Summing up 30 years of the National Beef Quality Audit 46 INGREDIENT ISSUES Sweet + spicy=swicy 54 TOOLS OF THE TRADE Adding value with injection 62 SMALL BUSINESS Building a meat-based business model 70 COMPANY PROFILE People's Choice gives its customers a voice 76 LABOR Avoiding pink slip mistakes 78 INDUS TRY C AL ENDAR 80 GIVING BACK 82 NAMES IN THE NEWS 84 SUPPLIER SHOWCASE 89 ADVERTISER INDEX 90 THE INSIDER MEAT ENTREPRENEURS 16 UPCYCLING BOOST SuperGround gets a 'green' light at Tyson's Demo Day' 24 LOCAL PIG EVOLVES The Kansas Citybased meat company has hit its stride 34 OUTREACH EXPERTS A business ally for niche meat processors 4 MEAT+POULTRY | 09.23 | www.meatpoultry.com Local Pig; People's Choicehttp://www.meatpoultry.com