SEPTEMBER 2023 www.meatpoult r y.com ME AT ENTREPRENEURS A snapshot of some inspiring industry startups p16-34 ME AT PERSPEC T IVE S Reviewing 30 years of the National Beef Quality Audit p36 TOOLS OF THE TR ADE Injection technology is a value-added attribute p54 COMPANY PROF IL E People's Choice Beef Jerky gives customers a voice p70 Surviving Tyson's shark tank Stakeholders of SuperGround win over Demo Day judgeshttp://www.meatpoultry.com