Meat+Poultry - September 2021 - 81

food and treat manufacturing companies in
North America.
" When we first started down the journey
of creating Red Collar, what we had to do
from a technical standpoint was map out our
capabilities with the network we acquired from
Mars and match that against what was required
from our customer base, " explained Chris
Hamilton, president and chief executive officer.
" We looked at not only the business we had
from Mars but we came out with room to grow
and we had to fill that. "
Red Collar had to quickly determine
what capabilities were needed to serve the
customers the company wanted to attract in
the future.
" All our sites saw capital investment to
expand the micro mitigation systems and
continually improve to be at the forefront of
the market, " said Greg Wolking, chief operating
officer. " In addition to our substantial focus on
quality and food safety, Red Collar has invested
heavily in our growth initiatives, which
include coast-to-coast meat-first systems and
expanding our packaging capabilities. "
All of this change in a very short time for
a large company spanning North America
was possible with financial support and
encouragement from Arbor Investments, as
well as understanding and flexibility from
existing customers. But also because the
company's associates embraced the challenge
and the emerging culture, Hamilton said.
CENTER OF THE WHEEL
Coming out of a large, successful, global leader
such as Mars, the new company had to be
deliberate about what existing aspects of the
culture should be kept and what new values
would need to be fostered to set Red Collar apart.
" The open office, collaborative nature,
speed and agility, flat organization and
customer focus are all things that are legacy
Mars and are now legacy Red Collar, " Hamilton
said. " We are very proud of those. Things that
are unique to Red Collar are having a very
broad and large customer base and the agility
and responsiveness needed to partner with our
customers to grow. Having responsibility at
the center of the wheel for our values, that has
been critical for our success.
" Red Collar starts with our associates and
associate safety together with product quality
www.meatpoultry.com | 09.21 | MEAT+POULTRY 81
and product safety as the foundations of
our business, " Hamilton said. " Those are the
non-negotiables that Greg and I have for the
business, and those have served us really well. "
The pandemic offered an opportunity
for Red Collar's management team to live
these values.
" One of the things that Greg and I take
very seriously as part of our roles is the
transparency, openness and collaboration as
part of our leadership, " Hamilton shared. " We
have everything from monthly townhalls to
annual plan days to virtual happy hours with
our associates to keep everybody informed.
It's evolved, of course, over time with the
challenges we've had under COVID, however,
we set those touchstones and those cultural
meaningful points in our values right from day
one. When we say for our associates, efficiency,
agility, customer-focused, associate safety, food
safety, collaboration are our values, we tried to
make our decisions visibly with our associates
at all levels through the lens of those values. "
When you have a network as large as Red
Collar's that runs 24/7, doing townhall calls
for every shift is a big undertaking, but it's a
commitment the company made during the
pandemic to maintain the transparency to
which associates were accustomed.
So, on a rotating basis, Hamilton, Wolking
and other operational staff would lead live,
townhall-style shift calls for every shift and
every factory in real time so the associates -
regardless of where they were located or what
their role is in the organization - could hear
from the management team personally on what
was going on, why and what the company was
doing about it.
" The open
office,
collaborative
nature,
speed and
agility, flat
organization
and customer
focus are all
things that are
legacy Mars
and are now
legacy Red
Collar. "
- CHRIS HAMILTON

Meat+Poultry - September 2021

Table of Contents for the Digital Edition of Meat+Poultry - September 2021

Meat+Poultry - September 2021 - Intro
Meat+Poultry - September 2021 - VDG-1
Meat+Poultry - September 2021 - VDG-2
Meat+Poultry - September 2021 - 1
Meat+Poultry - September 2021 - 2
Meat+Poultry - September 2021 - 3
Meat+Poultry - September 2021 - 4
Meat+Poultry - September 2021 - 5
Meat+Poultry - September 2021 - 6
Meat+Poultry - September 2021 - 7
Meat+Poultry - September 2021 - 8
Meat+Poultry - September 2021 - 9
Meat+Poultry - September 2021 - 10
Meat+Poultry - September 2021 - 11
Meat+Poultry - September 2021 - 12
Meat+Poultry - September 2021 - 13
Meat+Poultry - September 2021 - 14
Meat+Poultry - September 2021 - 15
Meat+Poultry - September 2021 - 16
Meat+Poultry - September 2021 - 17
Meat+Poultry - September 2021 - 18
Meat+Poultry - September 2021 - 19
Meat+Poultry - September 2021 - 20
Meat+Poultry - September 2021 - 21
Meat+Poultry - September 2021 - 22
Meat+Poultry - September 2021 - 23
Meat+Poultry - September 2021 - 24
Meat+Poultry - September 2021 - 25
Meat+Poultry - September 2021 - 26
Meat+Poultry - September 2021 - 27
Meat+Poultry - September 2021 - 28
Meat+Poultry - September 2021 - 29
Meat+Poultry - September 2021 - 30
Meat+Poultry - September 2021 - 31
Meat+Poultry - September 2021 - 32
Meat+Poultry - September 2021 - 33
Meat+Poultry - September 2021 - 34
Meat+Poultry - September 2021 - 35
Meat+Poultry - September 2021 - 36
Meat+Poultry - September 2021 - 37
Meat+Poultry - September 2021 - 38
Meat+Poultry - September 2021 - 39
Meat+Poultry - September 2021 - 40
Meat+Poultry - September 2021 - 41
Meat+Poultry - September 2021 - 42
Meat+Poultry - September 2021 - 43
Meat+Poultry - September 2021 - 44
Meat+Poultry - September 2021 - 45
Meat+Poultry - September 2021 - 46
Meat+Poultry - September 2021 - 47
Meat+Poultry - September 2021 - 48
Meat+Poultry - September 2021 - 49
Meat+Poultry - September 2021 - 50
Meat+Poultry - September 2021 - 51
Meat+Poultry - September 2021 - 52
Meat+Poultry - September 2021 - 53
Meat+Poultry - September 2021 - 54
Meat+Poultry - September 2021 - 55
Meat+Poultry - September 2021 - 56
Meat+Poultry - September 2021 - 57
Meat+Poultry - September 2021 - 58
Meat+Poultry - September 2021 - 59
Meat+Poultry - September 2021 - 60
Meat+Poultry - September 2021 - 61
Meat+Poultry - September 2021 - 62
Meat+Poultry - September 2021 - 63
Meat+Poultry - September 2021 - 64
Meat+Poultry - September 2021 - 65
Meat+Poultry - September 2021 - 66
Meat+Poultry - September 2021 - 67
Meat+Poultry - September 2021 - 68
Meat+Poultry - September 2021 - 69
Meat+Poultry - September 2021 - 70
Meat+Poultry - September 2021 - 71
Meat+Poultry - September 2021 - 72
Meat+Poultry - September 2021 - 73
Meat+Poultry - September 2021 - 74
Meat+Poultry - September 2021 - 75
Meat+Poultry - September 2021 - 76
Meat+Poultry - September 2021 - 77
Meat+Poultry - September 2021 - 78
Meat+Poultry - September 2021 - 79
Meat+Poultry - September 2021 - 80
Meat+Poultry - September 2021 - 81
Meat+Poultry - September 2021 - 82
Meat+Poultry - September 2021 - 83
Meat+Poultry - September 2021 - 84
Meat+Poultry - September 2021 - 85
Meat+Poultry - September 2021 - 86
Meat+Poultry - September 2021 - 87
Meat+Poultry - September 2021 - 88
Meat+Poultry - September 2021 - 89
Meat+Poultry - September 2021 - 90
Meat+Poultry - September 2021 - 91
Meat+Poultry - September 2021 - 92
Meat+Poultry - September 2021 - 93
Meat+Poultry - September 2021 - 94
Meat+Poultry - September 2021 - 95
Meat+Poultry - September 2021 - 96
Meat+Poultry - September 2021 - 97
Meat+Poultry - September 2021 - 98
Meat+Poultry - September 2021 - 99
Meat+Poultry - September 2021 - 100
Meat+Poultry - September 2021 - 101
Meat+Poultry - September 2021 - 102
Meat+Poultry - September 2021 - 103
Meat+Poultry - September 2021 - 104
Meat+Poultry - September 2021 - PE-1
Meat+Poultry - September 2021 - PE-2
Meat+Poultry - September 2021 - PE-3
Meat+Poultry - September 2021 - PE-4
Meat+Poultry - September 2021 - PE-5
Meat+Poultry - September 2021 - PE-6
Meat+Poultry - September 2021 - PE-7
Meat+Poultry - September 2021 - PE-8
Meat+Poultry - September 2021 - PE-9
Meat+Poultry - September 2021 - PE-10
Meat+Poultry - September 2021 - PE-11
Meat+Poultry - September 2021 - PE-12
Meat+Poultry - September 2021 - PE-13
Meat+Poultry - September 2021 - PE-14
Meat+Poultry - September 2021 - PE-15
Meat+Poultry - September 2021 - PE-16
Meat+Poultry - September 2021 - PE-17
Meat+Poultry - September 2021 - PE-18
Meat+Poultry - September 2021 - PE-19
Meat+Poultry - September 2021 - PE-20
Meat+Poultry - September 2021 - PE-21
Meat+Poultry - September 2021 - PE-22
Meat+Poultry - September 2021 - PE-23
Meat+Poultry - September 2021 - PE-24
Meat+Poultry - September 2021 - PE-25
Meat+Poultry - September 2021 - PE-26
Meat+Poultry - September 2021 - PE-27
Meat+Poultry - September 2021 - PE-28
Meat+Poultry - September 2021 - Marel-1
Meat+Poultry - September 2021 - Marel-2
Meat+Poultry - September 2021 - Marel-3
Meat+Poultry - September 2021 - Marel-4
Meat+Poultry - September 2021 - Marel-5
Meat+Poultry - September 2021 - Marel-6
Meat+Poultry - September 2021 - Marel-7
Meat+Poultry - September 2021 - Marel-8
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
https://digital.meatpoultry.com/sosland/mp/2021_02_01
https://digital.meatpoultry.com/sosland/mp/2021_01_01
https://digital.meatpoultry.com/sosland/mp/2020_12_01
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https://digital.meatpoultry.com/sosland/mp/2020_07_01
https://digital.meatpoultry.com/sosland/mp/2020_06_01
https://digital.meatpoultry.com/sosland/mp/2020_05_01
https://digital.meatpoultry.com/sosland/mp/2020_04_01
https://digital.meatpoultry.com/sosland/mp/2020_03_01
https://digital.meatpoultry.com/sosland/mp/2020_02_01
https://digital.meatpoultry.com/sosland/mp/2020_01_01
https://digital.meatpoultry.com/sosland/mp/2019_12_01
https://digital.meatpoultry.com/sosland/mp/2019_11_01
https://digital.meatpoultry.com/sosland/mp/2019_10_01
https://digital.meatpoultry.com/sosland/mp/2019_09_01
https://digital.meatpoultry.com/sosland/mp/2019_08_01
https://digital.meatpoultry.com/sosland/mp/2019_07_11
https://digital.meatpoultry.com/sosland/mp/2019_06_01
https://digital.meatpoultry.com/sosland/mp/2019_05_01
https://digital.meatpoultry.com/sosland/mp/2019_04_01
https://digital.meatpoultry.com/sosland/mp/2019_03_01
https://digital.meatpoultry.com/sosland/mp/2019_02_01
https://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
http://digital.meatpoultry.com/sosland/mp/2018_11_01
http://digital.meatpoultry.com/sosland/mp/2018_10_01
http://digital.meatpoultry.com/sosland/mp/2018_09_01
http://digital.meatpoultry.com/sosland/mp/2018_08_01
http://digital.meatpoultry.com/sosland/mp/2018_07_01
http://digital.meatpoultry.com/sosland/mp/2018_06_01
http://digital.meatpoultry.com/sosland/mp/2018_05_01
http://digital.meatpoultry.com/sosland/mp/2018_04_01
http://digital.meatpoultry.com/sosland/mp/2018_03_01
https://www.nxtbook.com/sosland/mp/2018_02_01
https://www.nxtbook.com/sosland/mp/2018_01_01
https://www.nxtbook.com/sosland/mp/2017_12_01
https://www.nxtbook.com/sosland/mp/2017_11_01
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https://www.nxtbook.com/sosland/mp/2017_09_01
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https://www.nxtbook.com/sosland/mp/2016_12_01
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https://www.nxtbook.com/sosland/mp/2015_12_01
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https://www.nxtbook.com/sosland/mp/2015_01_01_mp
https://www.nxtbook.com/sosland/mp/2014_12_01
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https://www.nxtbook.com/sosland/mp/2014_06_01
https://www.nxtbook.com/sosland/mp/2014_05_01
https://www.nxtbook.com/sosland/mp/2014_04_01
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https://www.nxtbook.com/sosland/mp/2013_12_01
https://www.nxtbook.com/sosland/mp/2013_11_01
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https://www.nxtbook.com/sosland/mp/2013_09_01
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https://www.nxtbook.com/sosland/mp/2013_07_01
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