MEAT+POULTRY - October 2024 - 8

COMMENTARY
Demand and distinction
I recently had the pleasure of engaging
in a sit-down conversation with
Randy Blach, chief executive officer
of CattleFax, one of the many experts
in the beef industry who bring a
wealth of knowledge about the trends
impacting the industry over the years.
Blach delivered his forecast for
production trends relating to Certified
Angus Beef. In a follow-up interview,
I asked him a " wildcard " question: If
you were to write a book, bringing all
of that knowledge to bear, what would
you call it and what would it be about?
He thought about it for a minute or so
before he answered.
" The product quality and safety
of what we produce in the United
States is second to none, " he said. " It
is absolutely phenomenal, and the way
our markets have continued to develop
over time to where they send signals;
they send signals to us, and they tell
us what they want more of or want
less of, and that we have mechanisms
that those signals can be sent through
with market pricing premiums and
discounts - that has really been one
of the greatest things I've seen in my
nearly 50-year career in the industry. "
He went on to explain that for the
first 20 years of his career in the beef
industry, in the 1980s and '90s, all cattle
were valued the same. There was no
price difference between the very best
cattle and worst cattle. Producers
didn't know what the consumer wanted
in terms of beef quality, marbling and
other attributes. The demand signal
wasn't reaching beef producers.
But what saved the US beef
industry's bacon was the markets'
embrace of value-based marketing
concepts and the introduction of grid
marketing into the system, Blach said.
And speaking of bacon, consumers
are sending signals to pork producers
that prices haven't soured their taste
for " meat candy. " For example, data
from Circana OmniMarket Integrated
Fresh, a Chicago-based market
research firm, shows dollar sales of
bacon at $6.8 billion for the 52 weeks
ending Aug. 11, 2024, which was an
increase of 1.6% compared to the
year-ago period.
And dollar sales of frozen bacon
jumped 53.4% to roughly $5.6 million
for the 52 weeks ending Aug. 11, 2024,
versus a year ago.
Consumers look to bacon as an
affordable and versatile protein despite
negative talk about the healthfulness
of it and other processed meats. In
reality, a food and drink research
report by Mintel found that " ... adults
under 45 express interest not only in
trial of specialty products, but also
are open to discover ways to diversify
occasions and applications suggesting
that the benefits
of convenient
and affordable
proteins still offset
health concerns. "
So, not only are
consumers not giving
up or trading out bacon
Innovation and
experimentation
mean not all bacon
will be the same.
for other foods, they are demanding
differentiation among products within
the category. If the industry newswires
are any indication, producers
got that signal as bacons in new
flavors, thicknesses and foodservice
concoctions flourished this year.
The stories we've assembled in
our annual Bacon Report likely touch
the tip of the innovation iceberg of
bacon. Editor Joel Crews profiled
Chef Michael Hogan, an eight-time
contestant at the annual World Food
Championships (WFC) seeking top
honors in the bacon category.
Features Editor Bob Sims
introduces us to Des Moines Bacon
& Meat Co. operators Jim and Rachel
Reis, who overcame formidable
hurdles to bring their brand of meats,
including bacon, to foodservice and
other outlets.
And Donna Berry explains how
processors are looking to limited-time
offerings of specialty bacons to deliver
positive results for their companies
while attracting a new generation of
bacon lovers.
ERICA SHAFFER | eshaffer@sosland.com
" The product quality and safety of
what we produce in the United States
is second to none. "
- RANDY BLACH
8 MEAT+POULTRY | 10.24 | www.meatpoultry.com
http://www.meatpoultry.com

MEAT+POULTRY - October 2024

Table of Contents for the Digital Edition of MEAT+POULTRY - October 2024

MEAT+POULTRY - October 2024 - Intro
MEAT+POULTRY - October 2024 - FC1
MEAT+POULTRY - October 2024 - FC2
MEAT+POULTRY - October 2024 - 1
MEAT+POULTRY - October 2024 - 2
MEAT+POULTRY - October 2024 - 3
MEAT+POULTRY - October 2024 - 4
MEAT+POULTRY - October 2024 - 5
MEAT+POULTRY - October 2024 - 6
MEAT+POULTRY - October 2024 - 7
MEAT+POULTRY - October 2024 - 8
MEAT+POULTRY - October 2024 - 9
MEAT+POULTRY - October 2024 - 10
MEAT+POULTRY - October 2024 - 11
MEAT+POULTRY - October 2024 - 12
MEAT+POULTRY - October 2024 - 13
MEAT+POULTRY - October 2024 - 14
MEAT+POULTRY - October 2024 - 15
MEAT+POULTRY - October 2024 - 16
MEAT+POULTRY - October 2024 - 17
MEAT+POULTRY - October 2024 - 18
MEAT+POULTRY - October 2024 - 19
MEAT+POULTRY - October 2024 - 20
MEAT+POULTRY - October 2024 - 21
MEAT+POULTRY - October 2024 - 22
MEAT+POULTRY - October 2024 - 23
MEAT+POULTRY - October 2024 - 24
MEAT+POULTRY - October 2024 - 25
MEAT+POULTRY - October 2024 - 26
MEAT+POULTRY - October 2024 - 27
MEAT+POULTRY - October 2024 - 28
MEAT+POULTRY - October 2024 - 29
MEAT+POULTRY - October 2024 - 30
MEAT+POULTRY - October 2024 - 31
MEAT+POULTRY - October 2024 - 32
MEAT+POULTRY - October 2024 - 33
MEAT+POULTRY - October 2024 - 34
MEAT+POULTRY - October 2024 - 35
MEAT+POULTRY - October 2024 - 36
MEAT+POULTRY - October 2024 - 37
MEAT+POULTRY - October 2024 - 38
MEAT+POULTRY - October 2024 - 39
MEAT+POULTRY - October 2024 - 40
MEAT+POULTRY - October 2024 - 41
MEAT+POULTRY - October 2024 - 42
MEAT+POULTRY - October 2024 - 43
MEAT+POULTRY - October 2024 - 44
MEAT+POULTRY - October 2024 - 45
MEAT+POULTRY - October 2024 - 46
MEAT+POULTRY - October 2024 - 47
MEAT+POULTRY - October 2024 - 48
MEAT+POULTRY - October 2024 - 49
MEAT+POULTRY - October 2024 - 50
MEAT+POULTRY - October 2024 - 51
MEAT+POULTRY - October 2024 - 52
MEAT+POULTRY - October 2024 - 53
MEAT+POULTRY - October 2024 - 54
MEAT+POULTRY - October 2024 - 55
MEAT+POULTRY - October 2024 - 56
MEAT+POULTRY - October 2024 - 57
MEAT+POULTRY - October 2024 - 58
MEAT+POULTRY - October 2024 - 59
MEAT+POULTRY - October 2024 - 60
MEAT+POULTRY - October 2024 - 61
MEAT+POULTRY - October 2024 - 62
MEAT+POULTRY - October 2024 - 63
MEAT+POULTRY - October 2024 - 64
MEAT+POULTRY - October 2024 - 65
MEAT+POULTRY - October 2024 - 66
MEAT+POULTRY - October 2024 - 67
MEAT+POULTRY - October 2024 - 68
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MEAT+POULTRY - October 2024 - 70
MEAT+POULTRY - October 2024 - 71
MEAT+POULTRY - October 2024 - 72
MEAT+POULTRY - October 2024 - 73
MEAT+POULTRY - October 2024 - 74
MEAT+POULTRY - October 2024 - 75
MEAT+POULTRY - October 2024 - 76
MEAT+POULTRY - October 2024 - 77
MEAT+POULTRY - October 2024 - 78
MEAT+POULTRY - October 2024 - 79
MEAT+POULTRY - October 2024 - 80
MEAT+POULTRY - October 2024 - 81
MEAT+POULTRY - October 2024 - 82
MEAT+POULTRY - October 2024 - 83
MEAT+POULTRY - October 2024 - 84
MEAT+POULTRY - October 2024 - 85
MEAT+POULTRY - October 2024 - 86
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MEAT+POULTRY - October 2024 - 89
MEAT+POULTRY - October 2024 - 90
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MEAT+POULTRY - October 2024 - 94
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MEAT+POULTRY - October 2024 - 98
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MEAT+POULTRY - October 2024 - 100
MEAT+POULTRY - October 2024 - 101
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MEAT+POULTRY - October 2024 - 103
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MEAT+POULTRY - October 2024 - 106
MEAT+POULTRY - October 2024 - 107
MEAT+POULTRY - October 2024 - 108
MEAT+POULTRY - October 2024 - BAADER1
MEAT+POULTRY - October 2024 - BAADER2
MEAT+POULTRY - October 2024 - BAADER3
MEAT+POULTRY - October 2024 - BAADER4
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2024
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2023
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-july-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2023
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-beef-trends-technology-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternative-trends-and-technology-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
https://digital.meatpoultry.com/sosland/mp/2021_02_01
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