are the things that we're going to consider " especially when Old Wisconsin reviews its business each quarter because packaging is a part of that process. After food safety and quality, the company will look at sales versus projections and the feedback from customers. In the rare case that sales appear to noticeably decline, all departments would begin looking into their operations and processes to make any needed adjustments. Sustainability regarding meat stick packaging poses a continuous challenge for Old Wisconsin and its supplier partners to overcome. Different lengths and diameters can be accomodated by the same machine with an adjustment in tooling. The current focus is trying to come up with a recyclable films and pouches for meat snacks, he said. But the number one job of the packaging material and process, " ... is to keep the product fresh and be airtight and be watertight, but I think the push for sustainability is not just from Old Wisconsin, it's from everybody in the industry. " www.meatpoultry.com | 10.24 | MEAT+POULTRY 67 Andy Manis Photography