Meat+Poultry - October 2021 - Supp - 9

In 2007, Rocky Mountain built its current
facility in Henderson, Colo., bringing fabrication,
cutting and grinding, in addition to marketing
and distribution, under the same roof. The
50,000-square-foot facility - which is in the process
of adding another 12,000 square feet - handles
all the carcass fabrication and further processing
of all the bison the company sells. One
room in the plant is devoted to carcass fabrication,
the other contains two grinding lines and a
steak-cutting line.
The bison products are packaged case
ready in form-and-fill packaging with some portion-control
skin packs for steaks. A very small
amount of product is packaged for private label.
Seventy-five to 80% of the product is packaged
case ready for retail, the rest is bound for
foodservice customers. The company's ground
bison bricks and patties make up 60% of all the
product sold to retail and foodservice customers.
Due the demand for its retail ground product,
the company produces its fresh, ground 90%
lean bison for retail five days a week. The rest of
its product is processed and fulfilled for customers
on an as-needed, per-order basis.
" We never purchase frozen
trim, " said Ace Ward, chief
operating officer. " Our ground
bison is made only from fresh,
never frozen bison that's harvested
at our plant in Brush,
Colo. "
For its retail customers,
Rocky Mountain Natural Meats
currently produces its 90% lean
ground bison in bricks and patties.
The company offers twinpack
ground bison bricks to
its club-retailers, and also provides
private-label 1-lb brick
packages to a couple national
retailers. Private label is done
on a very limited basis.
" We think that our product is unique enough
that it's important to sell it under our label, "
Dineen said. " You lose some of the story when
it's sold private label. "
All of the bison patties are sold under the
Great Range Bison label. The most popular retail
bison patty is its fresh 1/3-lb patties that come
two to a retail-ready package. The company
also offers a box of four, ¼-lb frozen patties and
a stack pack of four, ¼-lb fresh bison patties to
retail customers. In addition, a new variety of
There's a
consumer out
there spending
$9 to $10
a pound on
ground bison
on a regular
basis. "
Bob Dineen
2-count, 6-oz patties packaged in a stack pack is
being sold nationally out of a natural foods chain
and is growing in popularity, said Jeff Bruce,
sales director for Rocky Mountain Natural Meats.
On the foodservice side, Rocky Mountain
offers customers ground bison, either coarse or
finely ground, in a 12-lb twin pack (containing
two, 6-lb pillow packs). In addition, foodservice
customers can order various fresh or IQF (individually
quick frozen) bison patties - ranging
from a ¼-lb patty all the way up to an 8-oz patty.
The foodservice offerings come in lean points
from 80% to 90% lean.
" The 90% lean bison is the most highly soughtafter
lean point and aligns perfectly with not only
health-conscious consumers, but food evangelists
as well, " Bruce said. " It really is the perfect
healthy protein with amazing flavor and just the
right amount of juiciness. "
TEST MARKET
As much as Rocky Mountain Natural Meats would
love for bison to become a staple in the American
diet, the company understands the market's
limitations.
" There's not enough bison
meat out there to feed everybody
seven days a week, "
Dineen said. " There's a very
limited supply of product in
this industry. "
And because there are
only 62,000 head of bison harvested
in North America annually
compared to the tens of
millions of beef head harvested,
bison does carry a premium
price.
" That said, the price gap
has closed considerably over
recent years, and our 90% lean
ground bison brick is a great
way for consumers to enjoy
bison affordably - especially new bison consumers, "
Dineen said.
When promoting its products to new and
existing customers, Rocky Mountain touts the
protein's nutritional qualities including being
high in protein, heme iron, Vitamin B, copper,
zinc and potassium and being low in cholesterol,
fat and calories.
" Ground bison can be prepared similar to
ground beef, " Bruce said.
" There is a slight robust, sweet flavor, but it's
MEAT+POULTRY 2021 GROUND MEAT TRENDS + TECHNOLOGY
9

Meat+Poultry - October 2021

Table of Contents for the Digital Edition of Meat+Poultry - October 2021

Meat+Poultry - October 2021 - Intro
Meat+Poultry - October 2021 - VDG -1
Meat+Poultry - October 2021 - VDG -2
Meat+Poultry - October 2021 - 1
Meat+Poultry - October 2021 - 2
Meat+Poultry - October 2021 - 3
Meat+Poultry - October 2021 - 4
Meat+Poultry - October 2021 - 5
Meat+Poultry - October 2021 - 6
Meat+Poultry - October 2021 - 7
Meat+Poultry - October 2021 - 8
Meat+Poultry - October 2021 - 9
Meat+Poultry - October 2021 - 10
Meat+Poultry - October 2021 - 11
Meat+Poultry - October 2021 - 12
Meat+Poultry - October 2021 - 13
Meat+Poultry - October 2021 - 14
Meat+Poultry - October 2021 - 15
Meat+Poultry - October 2021 - 16
Meat+Poultry - October 2021 - 17
Meat+Poultry - October 2021 - 18
Meat+Poultry - October 2021 - 19
Meat+Poultry - October 2021 - 20
Meat+Poultry - October 2021 - 21
Meat+Poultry - October 2021 - 22
Meat+Poultry - October 2021 - 23
Meat+Poultry - October 2021 - 24
Meat+Poultry - October 2021 - 25
Meat+Poultry - October 2021 - 26
Meat+Poultry - October 2021 - 27
Meat+Poultry - October 2021 - 28
Meat+Poultry - October 2021 - 29
Meat+Poultry - October 2021 - 30
Meat+Poultry - October 2021 - 31
Meat+Poultry - October 2021 - 32
Meat+Poultry - October 2021 - 33
Meat+Poultry - October 2021 - 34
Meat+Poultry - October 2021 - 35
Meat+Poultry - October 2021 - 36
Meat+Poultry - October 2021 - 37
Meat+Poultry - October 2021 - 38
Meat+Poultry - October 2021 - 39
Meat+Poultry - October 2021 - 40
Meat+Poultry - October 2021 - 41
Meat+Poultry - October 2021 - 42
Meat+Poultry - October 2021 - 43
Meat+Poultry - October 2021 - 44
Meat+Poultry - October 2021 - 45
Meat+Poultry - October 2021 - 46
Meat+Poultry - October 2021 - 47
Meat+Poultry - October 2021 - 48
Meat+Poultry - October 2021 - 49
Meat+Poultry - October 2021 - 50
Meat+Poultry - October 2021 - 51
Meat+Poultry - October 2021 - 52
Meat+Poultry - October 2021 - 53
Meat+Poultry - October 2021 - 54
Meat+Poultry - October 2021 - 55
Meat+Poultry - October 2021 - 56
Meat+Poultry - October 2021 - 57
Meat+Poultry - October 2021 - 58
Meat+Poultry - October 2021 - 59
Meat+Poultry - October 2021 - 60
Meat+Poultry - October 2021 - 61
Meat+Poultry - October 2021 - 62
Meat+Poultry - October 2021 - 63
Meat+Poultry - October 2021 - 64
Meat+Poultry - October 2021 - 65
Meat+Poultry - October 2021 - 66
Meat+Poultry - October 2021 - 67
Meat+Poultry - October 2021 - 68
Meat+Poultry - October 2021 - 69
Meat+Poultry - October 2021 - 70
Meat+Poultry - October 2021 - 71
Meat+Poultry - October 2021 - 72
Meat+Poultry - October 2021 - 73
Meat+Poultry - October 2021 - 74
Meat+Poultry - October 2021 - 75
Meat+Poultry - October 2021 - 76
Meat+Poultry - October 2021 - 77
Meat+Poultry - October 2021 - 78
Meat+Poultry - October 2021 - 79
Meat+Poultry - October 2021 - 80
Meat+Poultry - October 2021 - 81
Meat+Poultry - October 2021 - 82
Meat+Poultry - October 2021 - 83
Meat+Poultry - October 2021 - 84
Meat+Poultry - October 2021 - 85
Meat+Poultry - October 2021 - 86
Meat+Poultry - October 2021 - 87
Meat+Poultry - October 2021 - 88
Meat+Poultry - October 2021 - 89
Meat+Poultry - October 2021 - 90
Meat+Poultry - October 2021 - 91
Meat+Poultry - October 2021 - 92
Meat+Poultry - October 2021 - 93
Meat+Poultry - October 2021 - 94
Meat+Poultry - October 2021 - 95
Meat+Poultry - October 2021 - 96
Meat+Poultry - October 2021 - 97
Meat+Poultry - October 2021 - 98
Meat+Poultry - October 2021 - 99
Meat+Poultry - October 2021 - 100
Meat+Poultry - October 2021 - Supp -1
Meat+Poultry - October 2021 - Supp - 2
Meat+Poultry - October 2021 - Supp - 3
Meat+Poultry - October 2021 - Supp - 4
Meat+Poultry - October 2021 - Supp - 5
Meat+Poultry - October 2021 - Supp - 6
Meat+Poultry - October 2021 - Supp - 7
Meat+Poultry - October 2021 - Supp - 8
Meat+Poultry - October 2021 - Supp - 9
Meat+Poultry - October 2021 - Supp - 10
Meat+Poultry - October 2021 - Supp - 11
Meat+Poultry - October 2021 - Supp - 12
Meat+Poultry - October 2021 - Supp - 13
Meat+Poultry - October 2021 - Supp - 14
Meat+Poultry - October 2021 - Supp - 15
Meat+Poultry - October 2021 - Supp - 16
Meat+Poultry - October 2021 - Supp - 17
Meat+Poultry - October 2021 - Supp - 18
Meat+Poultry - October 2021 - Supp - 19
Meat+Poultry - October 2021 - Supp - 20
Meat+Poultry - October 2021 - Supp - 21
Meat+Poultry - October 2021 - Supp - 22
Meat+Poultry - October 2021 - Supp - 23
Meat+Poultry - October 2021 - Supp - 24
Meat+Poultry - October 2021 - Supp - 25
Meat+Poultry - October 2021 - Supp - 26
Meat+Poultry - October 2021 - Supp - 27
Meat+Poultry - October 2021 - Supp - 28
Meat+Poultry - October 2021 - Marel - 1
Meat+Poultry - October 2021 - Marel - 2
Meat+Poultry - October 2021 - Marel - 3
Meat+Poultry - October 2021 - Marel - 4
Meat+Poultry - October 2021 - Marel - 5
Meat+Poultry - October 2021 - Marel - 6
Meat+Poultry - October 2021 - Marel - 7
Meat+Poultry - October 2021 - Marel - 8
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
https://digital.meatpoultry.com/sosland/mp/2021_02_01
https://digital.meatpoultry.com/sosland/mp/2021_01_01
https://digital.meatpoultry.com/sosland/mp/2020_12_01
https://digital.meatpoultry.com/sosland/mp/2020_11_01
https://digital.meatpoultry.com/sosland/mp/2020_10_01
https://digital.meatpoultry.com/sosland/mp/2020_09_01
https://digital.meatpoultry.com/sosland/mp/2020_08_01
https://digital.meatpoultry.com/sosland/mp/2020_07_01
https://digital.meatpoultry.com/sosland/mp/2020_06_01
https://digital.meatpoultry.com/sosland/mp/2020_05_01
https://digital.meatpoultry.com/sosland/mp/2020_04_01
https://digital.meatpoultry.com/sosland/mp/2020_03_01
https://digital.meatpoultry.com/sosland/mp/2020_02_01
https://digital.meatpoultry.com/sosland/mp/2020_01_01
https://digital.meatpoultry.com/sosland/mp/2019_12_01
https://digital.meatpoultry.com/sosland/mp/2019_11_01
https://digital.meatpoultry.com/sosland/mp/2019_10_01
https://digital.meatpoultry.com/sosland/mp/2019_09_01
https://digital.meatpoultry.com/sosland/mp/2019_08_01
https://digital.meatpoultry.com/sosland/mp/2019_07_11
https://digital.meatpoultry.com/sosland/mp/2019_06_01
https://digital.meatpoultry.com/sosland/mp/2019_05_01
https://digital.meatpoultry.com/sosland/mp/2019_04_01
https://digital.meatpoultry.com/sosland/mp/2019_03_01
https://digital.meatpoultry.com/sosland/mp/2019_02_01
https://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
http://digital.meatpoultry.com/sosland/mp/2018_11_01
http://digital.meatpoultry.com/sosland/mp/2018_10_01
http://digital.meatpoultry.com/sosland/mp/2018_09_01
http://digital.meatpoultry.com/sosland/mp/2018_08_01
http://digital.meatpoultry.com/sosland/mp/2018_07_01
http://digital.meatpoultry.com/sosland/mp/2018_06_01
http://digital.meatpoultry.com/sosland/mp/2018_05_01
http://digital.meatpoultry.com/sosland/mp/2018_04_01
http://digital.meatpoultry.com/sosland/mp/2018_03_01
https://www.nxtbook.com/sosland/mp/2018_02_01
https://www.nxtbook.com/sosland/mp/2018_01_01
https://www.nxtbook.com/sosland/mp/2017_12_01
https://www.nxtbook.com/sosland/mp/2017_11_01
https://www.nxtbook.com/sosland/mp/2017_10_01
https://www.nxtbook.com/sosland/mp/2017_09_01
https://www.nxtbook.com/sosland/mp/2017_08_01
https://www.nxtbook.com/sosland/mp/2017_07_01
https://www.nxtbook.com/sosland/mp/2017_06_01
https://www.nxtbook.com/sosland/mp/2017_05_01
https://www.nxtbook.com/sosland/mp/2017_04_01
https://www.nxtbook.com/sosland/mp/2017_03_01
https://www.nxtbook.com/sosland/mp/2017_02_01
https://www.nxtbook.com/sosland/mp/2017_01_01
https://www.nxtbook.com/sosland/mp/2016_12_01
https://www.nxtbook.com/sosland/mp/2016_11_01
https://www.nxtbook.com/sosland/mp/2016_10_01
https://www.nxtbook.com/sosland/mp/2016_09_01
https://www.nxtbook.com/sosland/mp/2016_08_01
https://www.nxtbook.com/sosland/mp/2016_07_01
https://www.nxtbook.com/sosland/mp/2016_06_01
https://www.nxtbook.com/sosland/mp/2016_05_01
https://www.nxtbook.com/sosland/mp/2016_04_01
https://www.nxtbook.com/sosland/mp/2016_03_01
https://www.nxtbook.com/sosland/mp/2016_02_01
https://www.nxtbook.com/sosland/mp/2016_01_01
https://www.nxtbook.com/sosland/mp/2015_12_01
https://www.nxtbook.com/sosland/mp/2015_11_01
https://www.nxtbook.com/sosland/mp/2015_10_01
https://www.nxtbook.com/sosland/mp/2015_09_01
https://www.nxtbook.com/sosland/mp/2015_08_01
https://www.nxtbook.com/sosland/mp/2015_07_01
https://www.nxtbook.com/sosland/mp/2015_06_01
https://www.nxtbook.com/sosland/mp/2015_05_01
https://www.nxtbook.com/sosland/mp/2015_04_01
https://www.nxtbook.com/sosland/mp/2015_03_01
https://www.nxtbook.com/sosland/mp/2015_02_01
https://www.nxtbook.com/sosland/mp/2015_01_01_mp
https://www.nxtbook.com/sosland/mp/2014_12_01
https://www.nxtbook.com/sosland/mp/2014_11_01
https://www.nxtbook.com/sosland/mp/2014_10_01
https://www.nxtbook.com/sosland/mp/2014_09_01
https://www.nxtbook.com/sosland/mp/2014_08_01
https://www.nxtbook.com/sosland/mp/2014_07_01
https://www.nxtbook.com/sosland/mp/2014_06_01
https://www.nxtbook.com/sosland/mp/2014_05_01
https://www.nxtbook.com/sosland/mp/2014_04_01
https://www.nxtbook.com/sosland/mp/2014_03_01
https://www.nxtbook.com/sosland/mp/2014_02_01
https://www.nxtbook.com/sosland/mp/2014_01_01
https://www.nxtbook.com/sosland/mp/2013_12_01
https://www.nxtbook.com/sosland/mp/2013_11_01
https://www.nxtbook.com/sosland/mp/2013_10_01
https://www.nxtbook.com/sosland/mp/2013_09_01
https://www.nxtbook.com/sosland/mp/2013_08_01
https://www.nxtbook.com/sosland/mp/2013_07_01
https://www.nxtbook.com/sosland/mp/2013_06_01
https://www.nxtbook.com/sosland/mp/2013_05_01
https://www.nxtbook.com/sosland/mp/2013_04_01
https://www.nxtbook.com/sosland/mp/2013_03_01
https://www.nxtbook.com/sosland/mp/2013_02_01
https://www.nxtbook.com/sosland/mp/2013_01_01
https://www.nxtbook.com/sosland/mp/2012_12_01
https://www.nxtbook.com/sosland/mp/2012_11_01
https://www.nxtbook.com/sosland/mp/2012_10_01
https://www.nxtbook.com/sosland/mp/2012_09_01
https://www.nxtbook.com/sosland/mp/2012_08_01
https://www.nxtbook.com/sosland/mp/2012_07_01
https://www.nxtbook.com/sosland/mp/2012_06_01
https://www.nxtbook.com/sosland/mp/2012_05_01
https://www.nxtbook.com/sosland/mp/2012_04_01
https://www.nxtbook.com/sosland/mp/2012_03_01
https://www.nxtbook.com/sosland/mp/2012_02_01
https://www.nxtbook.com/sosland/mp/2012_01_01
https://www.nxtbook.com/sosland/mp/2011_12_01
https://www.nxtbook.com/sosland/mp/2011_11_01
https://www.nxtbook.com/sosland/mp/2011_10_01
https://www.nxtbook.com/sosland/mp/2011_09_01
https://www.nxtbook.com/sosland/mp/2011_08_01
https://www.nxtbook.com/sosland/mp/2011_07_01
https://www.nxtbook.com/sosland/mp/2011_06_01
https://www.nxtbook.com/sosland/mp/2011_05_01
https://www.nxtbook.com/sosland/mp/2011_04_01
https://www.nxtbook.com/sosland/mp/2011_03_01
https://www.nxtbook.com/sosland/mp/2011_02_01
https://www.nxtbook.com/sosland/mp/2011_01_01
https://www.nxtbook.com/sosland/mp/2010_12_01
https://www.nxtbook.com/sosland/mp/2010_11_01
https://www.nxtbook.com/sosland/mp/2010_10_01
https://www.nxtbook.com/sosland/mp/2010_09_01
http://digital.meatpoultry.com/sosland/mp/2010_08_01
http://digital.meatpoultry.com/sosland/mp/2010_07_01
http://digital.meatpoultry.com/sosland/mp/2010_06_01
http://digital.meatpoultry.com/sosland/mp/2010_05_01
http://digital.meatpoultry.com/sosland/mp/2010_04_01
http://digital.meatpoultry.com/sosland/mp/2010_03_01
http://digital.meatpoultry.com/sosland/mp/2010_02_01
http://digital.meatpoultry.com/sosland/mp/2010_01_01
http://digital.meatpoultry.com/sosland/mp/2009_12_01
http://digital.meatpoultry.com/sosland/mp/2009_11_01
http://digital.meatpoultry.com/sosland/mp/2009_10_01
http://digital.meatpoultry.com/sosland/mp/2009_09_01
http://digital.meatpoultry.com/sosland/mp/2009_08_01
http://digital.meatpoultry.com/sosland/mp/2009_07_01
http://digital.meatpoultry.com/sosland/mp/2009_06_01
http://digital.meatpoultry.com/sosland/mp/2009_05_01
http://digital.meatpoultry.com/sosland/mp/2009_04_01
http://digital.meatpoultry.com/sosland/mp/2009_03_01
http://digital.meatpoultry.com/sosland/mp/2009_02_01
http://digital.meatpoultry.com/sosland/mp/2009_01_01
http://digital.meatpoultry.com/sosland/mp/2008_12_01
http://digital.meatpoultry.com/sosland/mp/2008_11_01
http://digital.meatpoultry.com/sosland/mp/2008_10_01
http://digital.meatpoultry.com/sosland/mp/2008_09_01
http://digital.meatpoultry.com/sosland/mp/2008_08_01
http://digital.meatpoultry.com/sosland/mp/2008_07_01
http://digital.meatpoultry.com/sosland/mp/2008_06_01
http://digital.meatpoultry.com/sosland/mp/2008_05_01
http://digital.meatpoultry.com/sosland/mp/2008_04_01
http://digital.meatpoultry.com/sosland/mp/2008_03_01
http://digital.meatpoultry.com/sosland/mp/2008_02_01
http://digital.meatpoultry.com/sosland/mp/2008_01_01
http://digital.meatpoultry.com/sosland/mp/2007_12_01
http://digital.meatpoultry.com/sosland/mp/2007_11_01
http://digital.meatpoultry.com/sosland/mp/2007_10_01
http://digital.meatpoultry.com/sosland/mp/2007_09_01
http://digital.meatpoultry.com/sosland/mp/2007_08_01
http://digital.meatpoultry.com/sosland/mp/2007_07_01
http://digital.meatpoultry.com/sosland/mp/2007_06_01
http://digital.meatpoultry.com/sosland/mp/2007_05_01
http://digital.meatpoultry.com/sosland/mp/2007_04_01
http://digital.meatpoultry.com/sosland/mp/2007_03_01
http://digital.meatpoultry.com/sosland/mp/2007_02_01
http://digital.meatpoultry.com/sosland/mp/2007_01_01
http://digital.meatpoultry.com/sosland/mp/2006_12_01
http://digital.meatpoultry.com/sosland/mp/2006_11_01
http://digital.meatpoultry.com/sosland/mp/2006_10_01
http://digital.meatpoultry.com/sosland/mp/2006_09_01
http://digital.meatpoultry.com/sosland/mp/2006_08_01
http://digital.meatpoultry.com/sosland/mp/2006_07_01
http://digital.meatpoultry.com/sosland/mp/2006_06_01
http://digital.meatpoultry.com/sosland/mp/2006_05_01
http://digital.meatpoultry.com/sosland/mp/2006_04_01
http://digital.meatpoultry.com/sosland/mp/2006_03_01
http://digital.meatpoultry.com/sosland/mp/2006_02_01
http://digital.meatpoultry.com/sosland/mp/2006_01_01
http://digital.meatpoultry.com/sosland/mp/2005_12_01
http://digital.meatpoultry.com/sosland/mp/2005_11_01
http://digital.meatpoultry.com/sosland/mp/2005_10_01
http://digital.meatpoultry.com/sosland/mp/2005_09_01
http://digital.meatpoultry.com/sosland/mp/2005_08_01
http://digital.meatpoultry.com/sosland/mp/2005_07_01
http://digital.meatpoultry.com/sosland/mp/2005_06_01
http://digital.meatpoultry.com/sosland/mp/2005_05_01
http://digital.meatpoultry.com/sosland/mp/2005_04_01
http://digital.meatpoultry.com/sosland/mp/2005_03_01
http://digital.meatpoultry.com/sosland/mp/2005_02_01
http://digital.meatpoultry.com/sosland/mp/2005_01_01
http://digital.meatpoultry.com/sosland/mp/2004_12_01
http://digital.meatpoultry.com/sosland/mp/2004_11_01
http://digital.meatpoultry.com/sosland/mp/2004_10_01
http://digital.meatpoultry.com/sosland/mp/2004_09_01
http://digital.meatpoultry.com/sosland/mp/2004_08_01
http://digital.meatpoultry.com/sosland/mp/2004_07_01
http://digital.meatpoultry.com/sosland/mp/2004_06_01
http://digital.meatpoultry.com/sosland/mp/2004_05_01
http://digital.meatpoultry.com/sosland/mp/2004_04_01
http://digital.meatpoultry.com/sosland/mp/2004_03_01
http://digital.meatpoultry.com/sosland/mp/2004_02_01
http://digital.meatpoultry.com/sosland/mp/2004_01_01
http://digital.meatpoultry.com/sosland/mp/2003_12_01
http://digital.meatpoultry.com/sosland/mp/2003_10_01
https://www.nxtbookmedia.com