Meat+Poultry - October 2021 - Supp - 5

31.3%); and ground pork topped $169 million (up
17.8%) compared to the previous 52 weeks.
" The versatility of grinds is what we are seeing
and that is one of the areas we also noticed
when we went in and counted packages in the
meat case, " Roerink said.
The study also indicated that while the
number of SKUs in stores where researchers
counted packages and collected data have
declined by about 3.5% from 2018 to 2021 to an
average number of 126, the ground beef category
remained steady at an average of 16 SKUs
per store. Additionally, the average number of
total meat packages increased by about 13%, to
an average of 1,174 packages of meat per store,
with ground beef increasing to an average of
168 packages in 2021 compared to 156 packages
in 2018. And while the average weight of packages
per SKU ticked up slightly from 2018 to an
average of 2 lbs, ground beef package weights
remained flat at 1.6 lbs on average from 2018 to
2021. Meanwhile, the share of exact-weight packages
of ground beef declined to 71% of packages
compared to 74% in 2018.
PACKAGING TRENDS
In terms of packaging, a vast majority of ground
beef packages in the 2021 National Meat Case
Study utilized case-ready packaging, totaling 86%
this year compared to 83% in 2018. A number of
consumer surveys, including the Food Marketing
Institute's annual Power of Meat study, indicate
that a majority of consumers have no issue purchasing
meat that wasn't processed and packaged
in the store.
" What we're seeing is retailers following that
same trend, " Roerink said.
She said it should come as little surprise that
according to the National Meat Case Study, the
share of case-ready meat packages grew from
49% in 2002 to 85% in 2021.
" This isn't a fluke, and this isn't a labor issue,
this is a trend we are seeing every single time
this study is done, " she said.
Another telling trend in the study is the
increased use of vacuum-packaging technology
used for all varieties of meat compared to
2018, including 32% of ground beef packages.
Meanwhile across-the-board declines in the use
of PVC wrap, presumably for reasons related to
sustainability and shelf life, included a decrease
in ground beef packages, while chubs dipped to
just 14%.
When it comes to ground beef branding at
The versatility of grinds is what we
are seeing and that is one of the areas
we also noticed when we went in and
counted packages in the meat case. "
Anne-Marie Roerink
retail, private labels made up 47% of packages in
the latest Meat Case Study, compared to 33% carrying
a supplier brand and 20% with no brand.
As for product claims on ground beef, grassfed
beef sales as a whole jumped more than
15% in 2021 compared to last year totaling more
than $823 million, according to IRI. This year's
National Meat Case Study reflects that growth,
with grass-fed ground beef growing to include
23% of packages versus 15% in 2018.
PROCESSORS KEEP GRINDING
With clear evidence of the growing demand for
ground product, it makes sense that many processors
are investing more resources to meet
that demand. This past year, Lincoln, Neb.-based
Certified Piedmontese moved into its new campus
where it processes premium beef products
sourced from a breed rich in flavor and a bloodline
that dates back to the 1600s, that originated in the
Piedmont region of northwestern Italy. Its evenly
marbled tomahawk ribeyes, filet mignons and strip
steaks are the superstars of CP's offerings, and
grain-fed cattle are the company's mainstay source
of the company's premium ground beef.
The company launched a grass-fed line this
past year and its principals say this is the foundation
for its future. A vital part of CP's five-day
a week processing schedule includes production
of about 60,000 lbs of ground beef, including
loaves and premium patties. Currently the company's
product mix is about 70% retail and 30%
foodservice with a goal of growing the foodservice
segment to 40%. The beef-processing operation
distinguishes itself from many others not
only by sourcing its raw material from the unique
Piedmontese breed, but in its processing practices.
Perhaps one of the most notable steps in its
blending and mixing process starts with dumping
trim-based hoppers full of beef into a 700-lb
capacity bowl chopper before an auger moves it
to one of two lines, where the beef is conveyed to
a grinder/mixer and then dumped into a Vemag
stuffer. The well mixed and chopped beef is then
MEAT+POULTRY 2021 GROUND MEAT TRENDS + TECHNOLOGY
5

Meat+Poultry - October 2021

Table of Contents for the Digital Edition of Meat+Poultry - October 2021

Meat+Poultry - October 2021 - Intro
Meat+Poultry - October 2021 - VDG -1
Meat+Poultry - October 2021 - VDG -2
Meat+Poultry - October 2021 - 1
Meat+Poultry - October 2021 - 2
Meat+Poultry - October 2021 - 3
Meat+Poultry - October 2021 - 4
Meat+Poultry - October 2021 - 5
Meat+Poultry - October 2021 - 6
Meat+Poultry - October 2021 - 7
Meat+Poultry - October 2021 - 8
Meat+Poultry - October 2021 - 9
Meat+Poultry - October 2021 - 10
Meat+Poultry - October 2021 - 11
Meat+Poultry - October 2021 - 12
Meat+Poultry - October 2021 - 13
Meat+Poultry - October 2021 - 14
Meat+Poultry - October 2021 - 15
Meat+Poultry - October 2021 - 16
Meat+Poultry - October 2021 - 17
Meat+Poultry - October 2021 - 18
Meat+Poultry - October 2021 - 19
Meat+Poultry - October 2021 - 20
Meat+Poultry - October 2021 - 21
Meat+Poultry - October 2021 - 22
Meat+Poultry - October 2021 - 23
Meat+Poultry - October 2021 - 24
Meat+Poultry - October 2021 - 25
Meat+Poultry - October 2021 - 26
Meat+Poultry - October 2021 - 27
Meat+Poultry - October 2021 - 28
Meat+Poultry - October 2021 - 29
Meat+Poultry - October 2021 - 30
Meat+Poultry - October 2021 - 31
Meat+Poultry - October 2021 - 32
Meat+Poultry - October 2021 - 33
Meat+Poultry - October 2021 - 34
Meat+Poultry - October 2021 - 35
Meat+Poultry - October 2021 - 36
Meat+Poultry - October 2021 - 37
Meat+Poultry - October 2021 - 38
Meat+Poultry - October 2021 - 39
Meat+Poultry - October 2021 - 40
Meat+Poultry - October 2021 - 41
Meat+Poultry - October 2021 - 42
Meat+Poultry - October 2021 - 43
Meat+Poultry - October 2021 - 44
Meat+Poultry - October 2021 - 45
Meat+Poultry - October 2021 - 46
Meat+Poultry - October 2021 - 47
Meat+Poultry - October 2021 - 48
Meat+Poultry - October 2021 - 49
Meat+Poultry - October 2021 - 50
Meat+Poultry - October 2021 - 51
Meat+Poultry - October 2021 - 52
Meat+Poultry - October 2021 - 53
Meat+Poultry - October 2021 - 54
Meat+Poultry - October 2021 - 55
Meat+Poultry - October 2021 - 56
Meat+Poultry - October 2021 - 57
Meat+Poultry - October 2021 - 58
Meat+Poultry - October 2021 - 59
Meat+Poultry - October 2021 - 60
Meat+Poultry - October 2021 - 61
Meat+Poultry - October 2021 - 62
Meat+Poultry - October 2021 - 63
Meat+Poultry - October 2021 - 64
Meat+Poultry - October 2021 - 65
Meat+Poultry - October 2021 - 66
Meat+Poultry - October 2021 - 67
Meat+Poultry - October 2021 - 68
Meat+Poultry - October 2021 - 69
Meat+Poultry - October 2021 - 70
Meat+Poultry - October 2021 - 71
Meat+Poultry - October 2021 - 72
Meat+Poultry - October 2021 - 73
Meat+Poultry - October 2021 - 74
Meat+Poultry - October 2021 - 75
Meat+Poultry - October 2021 - 76
Meat+Poultry - October 2021 - 77
Meat+Poultry - October 2021 - 78
Meat+Poultry - October 2021 - 79
Meat+Poultry - October 2021 - 80
Meat+Poultry - October 2021 - 81
Meat+Poultry - October 2021 - 82
Meat+Poultry - October 2021 - 83
Meat+Poultry - October 2021 - 84
Meat+Poultry - October 2021 - 85
Meat+Poultry - October 2021 - 86
Meat+Poultry - October 2021 - 87
Meat+Poultry - October 2021 - 88
Meat+Poultry - October 2021 - 89
Meat+Poultry - October 2021 - 90
Meat+Poultry - October 2021 - 91
Meat+Poultry - October 2021 - 92
Meat+Poultry - October 2021 - 93
Meat+Poultry - October 2021 - 94
Meat+Poultry - October 2021 - 95
Meat+Poultry - October 2021 - 96
Meat+Poultry - October 2021 - 97
Meat+Poultry - October 2021 - 98
Meat+Poultry - October 2021 - 99
Meat+Poultry - October 2021 - 100
Meat+Poultry - October 2021 - Supp -1
Meat+Poultry - October 2021 - Supp - 2
Meat+Poultry - October 2021 - Supp - 3
Meat+Poultry - October 2021 - Supp - 4
Meat+Poultry - October 2021 - Supp - 5
Meat+Poultry - October 2021 - Supp - 6
Meat+Poultry - October 2021 - Supp - 7
Meat+Poultry - October 2021 - Supp - 8
Meat+Poultry - October 2021 - Supp - 9
Meat+Poultry - October 2021 - Supp - 10
Meat+Poultry - October 2021 - Supp - 11
Meat+Poultry - October 2021 - Supp - 12
Meat+Poultry - October 2021 - Supp - 13
Meat+Poultry - October 2021 - Supp - 14
Meat+Poultry - October 2021 - Supp - 15
Meat+Poultry - October 2021 - Supp - 16
Meat+Poultry - October 2021 - Supp - 17
Meat+Poultry - October 2021 - Supp - 18
Meat+Poultry - October 2021 - Supp - 19
Meat+Poultry - October 2021 - Supp - 20
Meat+Poultry - October 2021 - Supp - 21
Meat+Poultry - October 2021 - Supp - 22
Meat+Poultry - October 2021 - Supp - 23
Meat+Poultry - October 2021 - Supp - 24
Meat+Poultry - October 2021 - Supp - 25
Meat+Poultry - October 2021 - Supp - 26
Meat+Poultry - October 2021 - Supp - 27
Meat+Poultry - October 2021 - Supp - 28
Meat+Poultry - October 2021 - Marel - 1
Meat+Poultry - October 2021 - Marel - 2
Meat+Poultry - October 2021 - Marel - 3
Meat+Poultry - October 2021 - Marel - 4
Meat+Poultry - October 2021 - Marel - 5
Meat+Poultry - October 2021 - Marel - 6
Meat+Poultry - October 2021 - Marel - 7
Meat+Poultry - October 2021 - Marel - 8
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
https://digital.meatpoultry.com/sosland/mp/2021_02_01
https://digital.meatpoultry.com/sosland/mp/2021_01_01
https://digital.meatpoultry.com/sosland/mp/2020_12_01
https://digital.meatpoultry.com/sosland/mp/2020_11_01
https://digital.meatpoultry.com/sosland/mp/2020_10_01
https://digital.meatpoultry.com/sosland/mp/2020_09_01
https://digital.meatpoultry.com/sosland/mp/2020_08_01
https://digital.meatpoultry.com/sosland/mp/2020_07_01
https://digital.meatpoultry.com/sosland/mp/2020_06_01
https://digital.meatpoultry.com/sosland/mp/2020_05_01
https://digital.meatpoultry.com/sosland/mp/2020_04_01
https://digital.meatpoultry.com/sosland/mp/2020_03_01
https://digital.meatpoultry.com/sosland/mp/2020_02_01
https://digital.meatpoultry.com/sosland/mp/2020_01_01
https://digital.meatpoultry.com/sosland/mp/2019_12_01
https://digital.meatpoultry.com/sosland/mp/2019_11_01
https://digital.meatpoultry.com/sosland/mp/2019_10_01
https://digital.meatpoultry.com/sosland/mp/2019_09_01
https://digital.meatpoultry.com/sosland/mp/2019_08_01
https://digital.meatpoultry.com/sosland/mp/2019_07_11
https://digital.meatpoultry.com/sosland/mp/2019_06_01
https://digital.meatpoultry.com/sosland/mp/2019_05_01
https://digital.meatpoultry.com/sosland/mp/2019_04_01
https://digital.meatpoultry.com/sosland/mp/2019_03_01
https://digital.meatpoultry.com/sosland/mp/2019_02_01
https://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
http://digital.meatpoultry.com/sosland/mp/2018_11_01
http://digital.meatpoultry.com/sosland/mp/2018_10_01
http://digital.meatpoultry.com/sosland/mp/2018_09_01
http://digital.meatpoultry.com/sosland/mp/2018_08_01
http://digital.meatpoultry.com/sosland/mp/2018_07_01
http://digital.meatpoultry.com/sosland/mp/2018_06_01
http://digital.meatpoultry.com/sosland/mp/2018_05_01
http://digital.meatpoultry.com/sosland/mp/2018_04_01
http://digital.meatpoultry.com/sosland/mp/2018_03_01
https://www.nxtbook.com/sosland/mp/2018_02_01
https://www.nxtbook.com/sosland/mp/2018_01_01
https://www.nxtbook.com/sosland/mp/2017_12_01
https://www.nxtbook.com/sosland/mp/2017_11_01
https://www.nxtbook.com/sosland/mp/2017_10_01
https://www.nxtbook.com/sosland/mp/2017_09_01
https://www.nxtbook.com/sosland/mp/2017_08_01
https://www.nxtbook.com/sosland/mp/2017_07_01
https://www.nxtbook.com/sosland/mp/2017_06_01
https://www.nxtbook.com/sosland/mp/2017_05_01
https://www.nxtbook.com/sosland/mp/2017_04_01
https://www.nxtbook.com/sosland/mp/2017_03_01
https://www.nxtbook.com/sosland/mp/2017_02_01
https://www.nxtbook.com/sosland/mp/2017_01_01
https://www.nxtbook.com/sosland/mp/2016_12_01
https://www.nxtbook.com/sosland/mp/2016_11_01
https://www.nxtbook.com/sosland/mp/2016_10_01
https://www.nxtbook.com/sosland/mp/2016_09_01
https://www.nxtbook.com/sosland/mp/2016_08_01
https://www.nxtbook.com/sosland/mp/2016_07_01
https://www.nxtbook.com/sosland/mp/2016_06_01
https://www.nxtbook.com/sosland/mp/2016_05_01
https://www.nxtbook.com/sosland/mp/2016_04_01
https://www.nxtbook.com/sosland/mp/2016_03_01
https://www.nxtbook.com/sosland/mp/2016_02_01
https://www.nxtbook.com/sosland/mp/2016_01_01
https://www.nxtbook.com/sosland/mp/2015_12_01
https://www.nxtbook.com/sosland/mp/2015_11_01
https://www.nxtbook.com/sosland/mp/2015_10_01
https://www.nxtbook.com/sosland/mp/2015_09_01
https://www.nxtbook.com/sosland/mp/2015_08_01
https://www.nxtbook.com/sosland/mp/2015_07_01
https://www.nxtbook.com/sosland/mp/2015_06_01
https://www.nxtbook.com/sosland/mp/2015_05_01
https://www.nxtbook.com/sosland/mp/2015_04_01
https://www.nxtbook.com/sosland/mp/2015_03_01
https://www.nxtbook.com/sosland/mp/2015_02_01
https://www.nxtbook.com/sosland/mp/2015_01_01_mp
https://www.nxtbook.com/sosland/mp/2014_12_01
https://www.nxtbook.com/sosland/mp/2014_11_01
https://www.nxtbook.com/sosland/mp/2014_10_01
https://www.nxtbook.com/sosland/mp/2014_09_01
https://www.nxtbook.com/sosland/mp/2014_08_01
https://www.nxtbook.com/sosland/mp/2014_07_01
https://www.nxtbook.com/sosland/mp/2014_06_01
https://www.nxtbook.com/sosland/mp/2014_05_01
https://www.nxtbook.com/sosland/mp/2014_04_01
https://www.nxtbook.com/sosland/mp/2014_03_01
https://www.nxtbook.com/sosland/mp/2014_02_01
https://www.nxtbook.com/sosland/mp/2014_01_01
https://www.nxtbook.com/sosland/mp/2013_12_01
https://www.nxtbook.com/sosland/mp/2013_11_01
https://www.nxtbook.com/sosland/mp/2013_10_01
https://www.nxtbook.com/sosland/mp/2013_09_01
https://www.nxtbook.com/sosland/mp/2013_08_01
https://www.nxtbook.com/sosland/mp/2013_07_01
https://www.nxtbook.com/sosland/mp/2013_06_01
https://www.nxtbook.com/sosland/mp/2013_05_01
https://www.nxtbook.com/sosland/mp/2013_04_01
https://www.nxtbook.com/sosland/mp/2013_03_01
https://www.nxtbook.com/sosland/mp/2013_02_01
https://www.nxtbook.com/sosland/mp/2013_01_01
https://www.nxtbook.com/sosland/mp/2012_12_01
https://www.nxtbook.com/sosland/mp/2012_11_01
https://www.nxtbook.com/sosland/mp/2012_10_01
https://www.nxtbook.com/sosland/mp/2012_09_01
https://www.nxtbook.com/sosland/mp/2012_08_01
https://www.nxtbook.com/sosland/mp/2012_07_01
https://www.nxtbook.com/sosland/mp/2012_06_01
https://www.nxtbook.com/sosland/mp/2012_05_01
https://www.nxtbook.com/sosland/mp/2012_04_01
https://www.nxtbook.com/sosland/mp/2012_03_01
https://www.nxtbook.com/sosland/mp/2012_02_01
https://www.nxtbook.com/sosland/mp/2012_01_01
https://www.nxtbook.com/sosland/mp/2011_12_01
https://www.nxtbook.com/sosland/mp/2011_11_01
https://www.nxtbook.com/sosland/mp/2011_10_01
https://www.nxtbook.com/sosland/mp/2011_09_01
https://www.nxtbook.com/sosland/mp/2011_08_01
https://www.nxtbook.com/sosland/mp/2011_07_01
https://www.nxtbook.com/sosland/mp/2011_06_01
https://www.nxtbook.com/sosland/mp/2011_05_01
https://www.nxtbook.com/sosland/mp/2011_04_01
https://www.nxtbook.com/sosland/mp/2011_03_01
https://www.nxtbook.com/sosland/mp/2011_02_01
https://www.nxtbook.com/sosland/mp/2011_01_01
https://www.nxtbook.com/sosland/mp/2010_12_01
https://www.nxtbook.com/sosland/mp/2010_11_01
https://www.nxtbook.com/sosland/mp/2010_10_01
https://www.nxtbook.com/sosland/mp/2010_09_01
http://digital.meatpoultry.com/sosland/mp/2010_08_01
http://digital.meatpoultry.com/sosland/mp/2010_07_01
http://digital.meatpoultry.com/sosland/mp/2010_06_01
http://digital.meatpoultry.com/sosland/mp/2010_05_01
http://digital.meatpoultry.com/sosland/mp/2010_04_01
http://digital.meatpoultry.com/sosland/mp/2010_03_01
http://digital.meatpoultry.com/sosland/mp/2010_02_01
http://digital.meatpoultry.com/sosland/mp/2010_01_01
http://digital.meatpoultry.com/sosland/mp/2009_12_01
http://digital.meatpoultry.com/sosland/mp/2009_11_01
http://digital.meatpoultry.com/sosland/mp/2009_10_01
http://digital.meatpoultry.com/sosland/mp/2009_09_01
http://digital.meatpoultry.com/sosland/mp/2009_08_01
http://digital.meatpoultry.com/sosland/mp/2009_07_01
http://digital.meatpoultry.com/sosland/mp/2009_06_01
http://digital.meatpoultry.com/sosland/mp/2009_05_01
http://digital.meatpoultry.com/sosland/mp/2009_04_01
http://digital.meatpoultry.com/sosland/mp/2009_03_01
http://digital.meatpoultry.com/sosland/mp/2009_02_01
http://digital.meatpoultry.com/sosland/mp/2009_01_01
http://digital.meatpoultry.com/sosland/mp/2008_12_01
http://digital.meatpoultry.com/sosland/mp/2008_11_01
http://digital.meatpoultry.com/sosland/mp/2008_10_01
http://digital.meatpoultry.com/sosland/mp/2008_09_01
http://digital.meatpoultry.com/sosland/mp/2008_08_01
http://digital.meatpoultry.com/sosland/mp/2008_07_01
http://digital.meatpoultry.com/sosland/mp/2008_06_01
http://digital.meatpoultry.com/sosland/mp/2008_05_01
http://digital.meatpoultry.com/sosland/mp/2008_04_01
http://digital.meatpoultry.com/sosland/mp/2008_03_01
http://digital.meatpoultry.com/sosland/mp/2008_02_01
http://digital.meatpoultry.com/sosland/mp/2008_01_01
http://digital.meatpoultry.com/sosland/mp/2007_12_01
http://digital.meatpoultry.com/sosland/mp/2007_11_01
http://digital.meatpoultry.com/sosland/mp/2007_10_01
http://digital.meatpoultry.com/sosland/mp/2007_09_01
http://digital.meatpoultry.com/sosland/mp/2007_08_01
http://digital.meatpoultry.com/sosland/mp/2007_07_01
http://digital.meatpoultry.com/sosland/mp/2007_06_01
http://digital.meatpoultry.com/sosland/mp/2007_05_01
http://digital.meatpoultry.com/sosland/mp/2007_04_01
http://digital.meatpoultry.com/sosland/mp/2007_03_01
http://digital.meatpoultry.com/sosland/mp/2007_02_01
http://digital.meatpoultry.com/sosland/mp/2007_01_01
http://digital.meatpoultry.com/sosland/mp/2006_12_01
http://digital.meatpoultry.com/sosland/mp/2006_11_01
http://digital.meatpoultry.com/sosland/mp/2006_10_01
http://digital.meatpoultry.com/sosland/mp/2006_09_01
http://digital.meatpoultry.com/sosland/mp/2006_08_01
http://digital.meatpoultry.com/sosland/mp/2006_07_01
http://digital.meatpoultry.com/sosland/mp/2006_06_01
http://digital.meatpoultry.com/sosland/mp/2006_05_01
http://digital.meatpoultry.com/sosland/mp/2006_04_01
http://digital.meatpoultry.com/sosland/mp/2006_03_01
http://digital.meatpoultry.com/sosland/mp/2006_02_01
http://digital.meatpoultry.com/sosland/mp/2006_01_01
http://digital.meatpoultry.com/sosland/mp/2005_12_01
http://digital.meatpoultry.com/sosland/mp/2005_11_01
http://digital.meatpoultry.com/sosland/mp/2005_10_01
http://digital.meatpoultry.com/sosland/mp/2005_09_01
http://digital.meatpoultry.com/sosland/mp/2005_08_01
http://digital.meatpoultry.com/sosland/mp/2005_07_01
http://digital.meatpoultry.com/sosland/mp/2005_06_01
http://digital.meatpoultry.com/sosland/mp/2005_05_01
http://digital.meatpoultry.com/sosland/mp/2005_04_01
http://digital.meatpoultry.com/sosland/mp/2005_03_01
http://digital.meatpoultry.com/sosland/mp/2005_02_01
http://digital.meatpoultry.com/sosland/mp/2005_01_01
http://digital.meatpoultry.com/sosland/mp/2004_12_01
http://digital.meatpoultry.com/sosland/mp/2004_11_01
http://digital.meatpoultry.com/sosland/mp/2004_10_01
http://digital.meatpoultry.com/sosland/mp/2004_09_01
http://digital.meatpoultry.com/sosland/mp/2004_08_01
http://digital.meatpoultry.com/sosland/mp/2004_07_01
http://digital.meatpoultry.com/sosland/mp/2004_06_01
http://digital.meatpoultry.com/sosland/mp/2004_05_01
http://digital.meatpoultry.com/sosland/mp/2004_04_01
http://digital.meatpoultry.com/sosland/mp/2004_03_01
http://digital.meatpoultry.com/sosland/mp/2004_02_01
http://digital.meatpoultry.com/sosland/mp/2004_01_01
http://digital.meatpoultry.com/sosland/mp/2003_12_01
http://digital.meatpoultry.com/sosland/mp/2003_10_01
https://www.nxtbookmedia.com