Meat+Poultry - October 2021 - Supp - 16

PRODUCTION
" On an ongoing basis, we evaluate our suppliers'
performance to fortify and enhance the
trust between parties by holding regular meetings
to review supplier scorecard results and inplant
audits to verify all programs and records, "
Andrade said. " This protocol goes beyond industry
standard, which dictates that each supplier
is required to provide a set of documentation
to demonstrate compliance with all USDA/FSIS
provisions and a continuous commitment to
food safety and quality.
" The opening of our own USDA Organic, level
2 SQF-certified processing facility in 2019 emphasized
our commitment to offering the highestquality
products, while maintaining transparency
and exceptional customer service. "
GRASS-FED GROWTH
Ehrlich and Verde Farms believe consumer interest
in sustainable, pasture-raised and grass-fed and
finished beef will maintain its current growth trajectory.
The company sees this as a progressive
growth opportunity, especially among consumers
who have historically purchased conventional beef.
" We embrace our role as an industry leader
and will continue to work toward expanding consumer
access to grass-fed beef raised the right
way, " Ehrlich said. " Demonstrating this growth
from a market perspective, the 2017-2020 CAGR
for ground beef overall is 5%, while grass-fed
ground beef is growing 2.5 to 3.5 times faster at
13%. Organic grass-fed tops off at 17.7%. "
16
2021 GROUND MEAT TRENDS + TECHNOLOGY MEAT+POULTRY
Verde's registered film
packaging enhances
the visual perspective
of its products.
As an accessory strategy to the growth in consumer
interest, Verde added registered film packaging
(See " Executing a packaging plan " in the
April 2021 issue of MEAT+POULTRY) to enhance
the visual perspective of its USDA Organic 100%
grass-fed,
grass-finished,
ground beef.
" The new technology allowed us to maximize
use of the product packaging itself for on-shelf
appeal to convey important attributes and spotlight
quality, " Ehrlich said. " We were also able to
add functional conveniences including a transparent
viewing window and Easy Peel opening. "
A minority investment from Manna Tree
Partners in 2019 and the completion of a Series
A in 2020 reinforced investor understanding that
consumers are more conscious of the health and
sustainability impact of their purchase decisions.
This understanding is especially true when consumers
purchase meats. These conscious choices
of meat consumers reinforce the belief in Verde
Farms positioning to be the brand choice for its
growing consumer base, a base spread across
retail, club and e-commerce via AmazonFresh,
according to Geordie Shaw, chief sales officer.
With a 93 SQF certification, organic certification
and a portion of Verde's supply non-GMO
Project verified, along with its processes, high standards
and clear vision of the way beef should be
raised, Ehrlich still animatedly believes, " The success
of Verde's ground beef business is definitely a
reflection of an overall company team effort. "
100% pasture-raised

Meat+Poultry - October 2021

Table of Contents for the Digital Edition of Meat+Poultry - October 2021

Meat+Poultry - October 2021 - Intro
Meat+Poultry - October 2021 - VDG -1
Meat+Poultry - October 2021 - VDG -2
Meat+Poultry - October 2021 - 1
Meat+Poultry - October 2021 - 2
Meat+Poultry - October 2021 - 3
Meat+Poultry - October 2021 - 4
Meat+Poultry - October 2021 - 5
Meat+Poultry - October 2021 - 6
Meat+Poultry - October 2021 - 7
Meat+Poultry - October 2021 - 8
Meat+Poultry - October 2021 - 9
Meat+Poultry - October 2021 - 10
Meat+Poultry - October 2021 - 11
Meat+Poultry - October 2021 - 12
Meat+Poultry - October 2021 - 13
Meat+Poultry - October 2021 - 14
Meat+Poultry - October 2021 - 15
Meat+Poultry - October 2021 - 16
Meat+Poultry - October 2021 - 17
Meat+Poultry - October 2021 - 18
Meat+Poultry - October 2021 - 19
Meat+Poultry - October 2021 - 20
Meat+Poultry - October 2021 - 21
Meat+Poultry - October 2021 - 22
Meat+Poultry - October 2021 - 23
Meat+Poultry - October 2021 - 24
Meat+Poultry - October 2021 - 25
Meat+Poultry - October 2021 - 26
Meat+Poultry - October 2021 - 27
Meat+Poultry - October 2021 - 28
Meat+Poultry - October 2021 - 29
Meat+Poultry - October 2021 - 30
Meat+Poultry - October 2021 - 31
Meat+Poultry - October 2021 - 32
Meat+Poultry - October 2021 - 33
Meat+Poultry - October 2021 - 34
Meat+Poultry - October 2021 - 35
Meat+Poultry - October 2021 - 36
Meat+Poultry - October 2021 - 37
Meat+Poultry - October 2021 - 38
Meat+Poultry - October 2021 - 39
Meat+Poultry - October 2021 - 40
Meat+Poultry - October 2021 - 41
Meat+Poultry - October 2021 - 42
Meat+Poultry - October 2021 - 43
Meat+Poultry - October 2021 - 44
Meat+Poultry - October 2021 - 45
Meat+Poultry - October 2021 - 46
Meat+Poultry - October 2021 - 47
Meat+Poultry - October 2021 - 48
Meat+Poultry - October 2021 - 49
Meat+Poultry - October 2021 - 50
Meat+Poultry - October 2021 - 51
Meat+Poultry - October 2021 - 52
Meat+Poultry - October 2021 - 53
Meat+Poultry - October 2021 - 54
Meat+Poultry - October 2021 - 55
Meat+Poultry - October 2021 - 56
Meat+Poultry - October 2021 - 57
Meat+Poultry - October 2021 - 58
Meat+Poultry - October 2021 - 59
Meat+Poultry - October 2021 - 60
Meat+Poultry - October 2021 - 61
Meat+Poultry - October 2021 - 62
Meat+Poultry - October 2021 - 63
Meat+Poultry - October 2021 - 64
Meat+Poultry - October 2021 - 65
Meat+Poultry - October 2021 - 66
Meat+Poultry - October 2021 - 67
Meat+Poultry - October 2021 - 68
Meat+Poultry - October 2021 - 69
Meat+Poultry - October 2021 - 70
Meat+Poultry - October 2021 - 71
Meat+Poultry - October 2021 - 72
Meat+Poultry - October 2021 - 73
Meat+Poultry - October 2021 - 74
Meat+Poultry - October 2021 - 75
Meat+Poultry - October 2021 - 76
Meat+Poultry - October 2021 - 77
Meat+Poultry - October 2021 - 78
Meat+Poultry - October 2021 - 79
Meat+Poultry - October 2021 - 80
Meat+Poultry - October 2021 - 81
Meat+Poultry - October 2021 - 82
Meat+Poultry - October 2021 - 83
Meat+Poultry - October 2021 - 84
Meat+Poultry - October 2021 - 85
Meat+Poultry - October 2021 - 86
Meat+Poultry - October 2021 - 87
Meat+Poultry - October 2021 - 88
Meat+Poultry - October 2021 - 89
Meat+Poultry - October 2021 - 90
Meat+Poultry - October 2021 - 91
Meat+Poultry - October 2021 - 92
Meat+Poultry - October 2021 - 93
Meat+Poultry - October 2021 - 94
Meat+Poultry - October 2021 - 95
Meat+Poultry - October 2021 - 96
Meat+Poultry - October 2021 - 97
Meat+Poultry - October 2021 - 98
Meat+Poultry - October 2021 - 99
Meat+Poultry - October 2021 - 100
Meat+Poultry - October 2021 - Supp -1
Meat+Poultry - October 2021 - Supp - 2
Meat+Poultry - October 2021 - Supp - 3
Meat+Poultry - October 2021 - Supp - 4
Meat+Poultry - October 2021 - Supp - 5
Meat+Poultry - October 2021 - Supp - 6
Meat+Poultry - October 2021 - Supp - 7
Meat+Poultry - October 2021 - Supp - 8
Meat+Poultry - October 2021 - Supp - 9
Meat+Poultry - October 2021 - Supp - 10
Meat+Poultry - October 2021 - Supp - 11
Meat+Poultry - October 2021 - Supp - 12
Meat+Poultry - October 2021 - Supp - 13
Meat+Poultry - October 2021 - Supp - 14
Meat+Poultry - October 2021 - Supp - 15
Meat+Poultry - October 2021 - Supp - 16
Meat+Poultry - October 2021 - Supp - 17
Meat+Poultry - October 2021 - Supp - 18
Meat+Poultry - October 2021 - Supp - 19
Meat+Poultry - October 2021 - Supp - 20
Meat+Poultry - October 2021 - Supp - 21
Meat+Poultry - October 2021 - Supp - 22
Meat+Poultry - October 2021 - Supp - 23
Meat+Poultry - October 2021 - Supp - 24
Meat+Poultry - October 2021 - Supp - 25
Meat+Poultry - October 2021 - Supp - 26
Meat+Poultry - October 2021 - Supp - 27
Meat+Poultry - October 2021 - Supp - 28
Meat+Poultry - October 2021 - Marel - 1
Meat+Poultry - October 2021 - Marel - 2
Meat+Poultry - October 2021 - Marel - 3
Meat+Poultry - October 2021 - Marel - 4
Meat+Poultry - October 2021 - Marel - 5
Meat+Poultry - October 2021 - Marel - 6
Meat+Poultry - October 2021 - Marel - 7
Meat+Poultry - October 2021 - Marel - 8
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
https://digital.meatpoultry.com/sosland/mp/2021_02_01
https://digital.meatpoultry.com/sosland/mp/2021_01_01
https://digital.meatpoultry.com/sosland/mp/2020_12_01
https://digital.meatpoultry.com/sosland/mp/2020_11_01
https://digital.meatpoultry.com/sosland/mp/2020_10_01
https://digital.meatpoultry.com/sosland/mp/2020_09_01
https://digital.meatpoultry.com/sosland/mp/2020_08_01
https://digital.meatpoultry.com/sosland/mp/2020_07_01
https://digital.meatpoultry.com/sosland/mp/2020_06_01
https://digital.meatpoultry.com/sosland/mp/2020_05_01
https://digital.meatpoultry.com/sosland/mp/2020_04_01
https://digital.meatpoultry.com/sosland/mp/2020_03_01
https://digital.meatpoultry.com/sosland/mp/2020_02_01
https://digital.meatpoultry.com/sosland/mp/2020_01_01
https://digital.meatpoultry.com/sosland/mp/2019_12_01
https://digital.meatpoultry.com/sosland/mp/2019_11_01
https://digital.meatpoultry.com/sosland/mp/2019_10_01
https://digital.meatpoultry.com/sosland/mp/2019_09_01
https://digital.meatpoultry.com/sosland/mp/2019_08_01
https://digital.meatpoultry.com/sosland/mp/2019_07_11
https://digital.meatpoultry.com/sosland/mp/2019_06_01
https://digital.meatpoultry.com/sosland/mp/2019_05_01
https://digital.meatpoultry.com/sosland/mp/2019_04_01
https://digital.meatpoultry.com/sosland/mp/2019_03_01
https://digital.meatpoultry.com/sosland/mp/2019_02_01
https://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
http://digital.meatpoultry.com/sosland/mp/2018_11_01
http://digital.meatpoultry.com/sosland/mp/2018_10_01
http://digital.meatpoultry.com/sosland/mp/2018_09_01
http://digital.meatpoultry.com/sosland/mp/2018_08_01
http://digital.meatpoultry.com/sosland/mp/2018_07_01
http://digital.meatpoultry.com/sosland/mp/2018_06_01
http://digital.meatpoultry.com/sosland/mp/2018_05_01
http://digital.meatpoultry.com/sosland/mp/2018_04_01
http://digital.meatpoultry.com/sosland/mp/2018_03_01
https://www.nxtbook.com/sosland/mp/2018_02_01
https://www.nxtbook.com/sosland/mp/2018_01_01
https://www.nxtbook.com/sosland/mp/2017_12_01
https://www.nxtbook.com/sosland/mp/2017_11_01
https://www.nxtbook.com/sosland/mp/2017_10_01
https://www.nxtbook.com/sosland/mp/2017_09_01
https://www.nxtbook.com/sosland/mp/2017_08_01
https://www.nxtbook.com/sosland/mp/2017_07_01
https://www.nxtbook.com/sosland/mp/2017_06_01
https://www.nxtbook.com/sosland/mp/2017_05_01
https://www.nxtbook.com/sosland/mp/2017_04_01
https://www.nxtbook.com/sosland/mp/2017_03_01
https://www.nxtbook.com/sosland/mp/2017_02_01
https://www.nxtbook.com/sosland/mp/2017_01_01
https://www.nxtbook.com/sosland/mp/2016_12_01
https://www.nxtbook.com/sosland/mp/2016_11_01
https://www.nxtbook.com/sosland/mp/2016_10_01
https://www.nxtbook.com/sosland/mp/2016_09_01
https://www.nxtbook.com/sosland/mp/2016_08_01
https://www.nxtbook.com/sosland/mp/2016_07_01
https://www.nxtbook.com/sosland/mp/2016_06_01
https://www.nxtbook.com/sosland/mp/2016_05_01
https://www.nxtbook.com/sosland/mp/2016_04_01
https://www.nxtbook.com/sosland/mp/2016_03_01
https://www.nxtbook.com/sosland/mp/2016_02_01
https://www.nxtbook.com/sosland/mp/2016_01_01
https://www.nxtbook.com/sosland/mp/2015_12_01
https://www.nxtbook.com/sosland/mp/2015_11_01
https://www.nxtbook.com/sosland/mp/2015_10_01
https://www.nxtbook.com/sosland/mp/2015_09_01
https://www.nxtbook.com/sosland/mp/2015_08_01
https://www.nxtbook.com/sosland/mp/2015_07_01
https://www.nxtbook.com/sosland/mp/2015_06_01
https://www.nxtbook.com/sosland/mp/2015_05_01
https://www.nxtbook.com/sosland/mp/2015_04_01
https://www.nxtbook.com/sosland/mp/2015_03_01
https://www.nxtbook.com/sosland/mp/2015_02_01
https://www.nxtbook.com/sosland/mp/2015_01_01_mp
https://www.nxtbook.com/sosland/mp/2014_12_01
https://www.nxtbook.com/sosland/mp/2014_11_01
https://www.nxtbook.com/sosland/mp/2014_10_01
https://www.nxtbook.com/sosland/mp/2014_09_01
https://www.nxtbook.com/sosland/mp/2014_08_01
https://www.nxtbook.com/sosland/mp/2014_07_01
https://www.nxtbook.com/sosland/mp/2014_06_01
https://www.nxtbook.com/sosland/mp/2014_05_01
https://www.nxtbook.com/sosland/mp/2014_04_01
https://www.nxtbook.com/sosland/mp/2014_03_01
https://www.nxtbook.com/sosland/mp/2014_02_01
https://www.nxtbook.com/sosland/mp/2014_01_01
https://www.nxtbook.com/sosland/mp/2013_12_01
https://www.nxtbook.com/sosland/mp/2013_11_01
https://www.nxtbook.com/sosland/mp/2013_10_01
https://www.nxtbook.com/sosland/mp/2013_09_01
https://www.nxtbook.com/sosland/mp/2013_08_01
https://www.nxtbook.com/sosland/mp/2013_07_01
https://www.nxtbook.com/sosland/mp/2013_06_01
https://www.nxtbook.com/sosland/mp/2013_05_01
https://www.nxtbook.com/sosland/mp/2013_04_01
https://www.nxtbook.com/sosland/mp/2013_03_01
https://www.nxtbook.com/sosland/mp/2013_02_01
https://www.nxtbook.com/sosland/mp/2013_01_01
https://www.nxtbook.com/sosland/mp/2012_12_01
https://www.nxtbook.com/sosland/mp/2012_11_01
https://www.nxtbook.com/sosland/mp/2012_10_01
https://www.nxtbook.com/sosland/mp/2012_09_01
https://www.nxtbook.com/sosland/mp/2012_08_01
https://www.nxtbook.com/sosland/mp/2012_07_01
https://www.nxtbook.com/sosland/mp/2012_06_01
https://www.nxtbook.com/sosland/mp/2012_05_01
https://www.nxtbook.com/sosland/mp/2012_04_01
https://www.nxtbook.com/sosland/mp/2012_03_01
https://www.nxtbook.com/sosland/mp/2012_02_01
https://www.nxtbook.com/sosland/mp/2012_01_01
https://www.nxtbook.com/sosland/mp/2011_12_01
https://www.nxtbook.com/sosland/mp/2011_11_01
https://www.nxtbook.com/sosland/mp/2011_10_01
https://www.nxtbook.com/sosland/mp/2011_09_01
https://www.nxtbook.com/sosland/mp/2011_08_01
https://www.nxtbook.com/sosland/mp/2011_07_01
https://www.nxtbook.com/sosland/mp/2011_06_01
https://www.nxtbook.com/sosland/mp/2011_05_01
https://www.nxtbook.com/sosland/mp/2011_04_01
https://www.nxtbook.com/sosland/mp/2011_03_01
https://www.nxtbook.com/sosland/mp/2011_02_01
https://www.nxtbook.com/sosland/mp/2011_01_01
https://www.nxtbook.com/sosland/mp/2010_12_01
https://www.nxtbook.com/sosland/mp/2010_11_01
https://www.nxtbook.com/sosland/mp/2010_10_01
https://www.nxtbook.com/sosland/mp/2010_09_01
http://digital.meatpoultry.com/sosland/mp/2010_08_01
http://digital.meatpoultry.com/sosland/mp/2010_07_01
http://digital.meatpoultry.com/sosland/mp/2010_06_01
http://digital.meatpoultry.com/sosland/mp/2010_05_01
http://digital.meatpoultry.com/sosland/mp/2010_04_01
http://digital.meatpoultry.com/sosland/mp/2010_03_01
http://digital.meatpoultry.com/sosland/mp/2010_02_01
http://digital.meatpoultry.com/sosland/mp/2010_01_01
http://digital.meatpoultry.com/sosland/mp/2009_12_01
http://digital.meatpoultry.com/sosland/mp/2009_11_01
http://digital.meatpoultry.com/sosland/mp/2009_10_01
http://digital.meatpoultry.com/sosland/mp/2009_09_01
http://digital.meatpoultry.com/sosland/mp/2009_08_01
http://digital.meatpoultry.com/sosland/mp/2009_07_01
http://digital.meatpoultry.com/sosland/mp/2009_06_01
http://digital.meatpoultry.com/sosland/mp/2009_05_01
http://digital.meatpoultry.com/sosland/mp/2009_04_01
http://digital.meatpoultry.com/sosland/mp/2009_03_01
http://digital.meatpoultry.com/sosland/mp/2009_02_01
http://digital.meatpoultry.com/sosland/mp/2009_01_01
http://digital.meatpoultry.com/sosland/mp/2008_12_01
http://digital.meatpoultry.com/sosland/mp/2008_11_01
http://digital.meatpoultry.com/sosland/mp/2008_10_01
http://digital.meatpoultry.com/sosland/mp/2008_09_01
http://digital.meatpoultry.com/sosland/mp/2008_08_01
http://digital.meatpoultry.com/sosland/mp/2008_07_01
http://digital.meatpoultry.com/sosland/mp/2008_06_01
http://digital.meatpoultry.com/sosland/mp/2008_05_01
http://digital.meatpoultry.com/sosland/mp/2008_04_01
http://digital.meatpoultry.com/sosland/mp/2008_03_01
http://digital.meatpoultry.com/sosland/mp/2008_02_01
http://digital.meatpoultry.com/sosland/mp/2008_01_01
http://digital.meatpoultry.com/sosland/mp/2007_12_01
http://digital.meatpoultry.com/sosland/mp/2007_11_01
http://digital.meatpoultry.com/sosland/mp/2007_10_01
http://digital.meatpoultry.com/sosland/mp/2007_09_01
http://digital.meatpoultry.com/sosland/mp/2007_08_01
http://digital.meatpoultry.com/sosland/mp/2007_07_01
http://digital.meatpoultry.com/sosland/mp/2007_06_01
http://digital.meatpoultry.com/sosland/mp/2007_05_01
http://digital.meatpoultry.com/sosland/mp/2007_04_01
http://digital.meatpoultry.com/sosland/mp/2007_03_01
http://digital.meatpoultry.com/sosland/mp/2007_02_01
http://digital.meatpoultry.com/sosland/mp/2007_01_01
http://digital.meatpoultry.com/sosland/mp/2006_12_01
http://digital.meatpoultry.com/sosland/mp/2006_11_01
http://digital.meatpoultry.com/sosland/mp/2006_10_01
http://digital.meatpoultry.com/sosland/mp/2006_09_01
http://digital.meatpoultry.com/sosland/mp/2006_08_01
http://digital.meatpoultry.com/sosland/mp/2006_07_01
http://digital.meatpoultry.com/sosland/mp/2006_06_01
http://digital.meatpoultry.com/sosland/mp/2006_05_01
http://digital.meatpoultry.com/sosland/mp/2006_04_01
http://digital.meatpoultry.com/sosland/mp/2006_03_01
http://digital.meatpoultry.com/sosland/mp/2006_02_01
http://digital.meatpoultry.com/sosland/mp/2006_01_01
http://digital.meatpoultry.com/sosland/mp/2005_12_01
http://digital.meatpoultry.com/sosland/mp/2005_11_01
http://digital.meatpoultry.com/sosland/mp/2005_10_01
http://digital.meatpoultry.com/sosland/mp/2005_09_01
http://digital.meatpoultry.com/sosland/mp/2005_08_01
http://digital.meatpoultry.com/sosland/mp/2005_07_01
http://digital.meatpoultry.com/sosland/mp/2005_06_01
http://digital.meatpoultry.com/sosland/mp/2005_05_01
http://digital.meatpoultry.com/sosland/mp/2005_04_01
http://digital.meatpoultry.com/sosland/mp/2005_03_01
http://digital.meatpoultry.com/sosland/mp/2005_02_01
http://digital.meatpoultry.com/sosland/mp/2005_01_01
http://digital.meatpoultry.com/sosland/mp/2004_12_01
http://digital.meatpoultry.com/sosland/mp/2004_11_01
http://digital.meatpoultry.com/sosland/mp/2004_10_01
http://digital.meatpoultry.com/sosland/mp/2004_09_01
http://digital.meatpoultry.com/sosland/mp/2004_08_01
http://digital.meatpoultry.com/sosland/mp/2004_07_01
http://digital.meatpoultry.com/sosland/mp/2004_06_01
http://digital.meatpoultry.com/sosland/mp/2004_05_01
http://digital.meatpoultry.com/sosland/mp/2004_04_01
http://digital.meatpoultry.com/sosland/mp/2004_03_01
http://digital.meatpoultry.com/sosland/mp/2004_02_01
http://digital.meatpoultry.com/sosland/mp/2004_01_01
http://digital.meatpoultry.com/sosland/mp/2003_12_01
http://digital.meatpoultry.com/sosland/mp/2003_10_01
https://www.nxtbookmedia.com