Meat+Poultry - October 2021 - 8

COMMENTARY
Face-to-face - finally
The last meat and poultry processing
industry trade show I attended was
the International Production and
Processing Expo (IPPE), held Jan.
28-30, 2020, in Atlanta. Soon after
that, I attended my last in-person
industry conference - the Annual
Meat Conference, held in Nashville,
March 2-4, 2020. At the time, I didn't
fully realize how important face-toface
events were to those of us in the
industry. They gave us the chance
to see new equipment, firsthand;
to learn about new technologies,
trends and products, in person; and
to have casual and business-related
conversations, while looking people
directly in the eye. Before COVID, I
didn't fully appreciate the benefits of
face-to-face business - now, I'll never
take it for granted again.
In addition to face-to-face business
conducted at industry trade shows
and conferences, MEAT+POULTRY
has always benefited from face-to-face
interviews and plant visits with
processors all over the country.
Traveling around to see plants firsthand
allowed our editors to truly experience
the processing plants we wrote about
in the magazine. Meeting the company's
leaders, seeing the production crew
working on the lines and witnessing
the product being processed and
packaged gave us an inside view on
the inner workings of each company
we profiled. When the pandemic
struck, in-person visits stopped. Of
course that made sense - processors
needed to keep their workers safe
by eliminating outside visitors. And
we needed to keep ourselves and our
families safe by avoiding unnecessary
exposure. It was the right thing to do,
but we missed out as a result, and
so, in part, did our readers. While we
never stopped telling processor stories
and sharing information about new
technologies and trends, we have all
missed the extra insight we got from
face-to-face visits.
Even though the pandemic isn't
quite over, we are slowly, but surely
returning to our greatly missed
face-to-face contact. Plants are opening
their doors to us once again - albeit
cautiously, and of course, safely.
Editor Joel Crews recently had
the opportunity to visit Certified
Piedmontese in Lincoln, Neb., and one
of White Castle's famed beef processing
plants in Zanesville, Ohio. The in-depth
stories he was able to share with our
readers about both unique operations
was undoubtedly due to the quality,
in-person time he was able to spend
with company leaders at each facility.
And now, this fall, our industry
trade shows are finally returning as
in-person events. Pack Expo returned
to the Las Vegas Convention Center
in late September. Attendees had the
chance to visit exhibitor booths in four
halls of the convention center while
also attending various educational
sessions on the Innovation Stage
during the three-day show. However,
while the excitement of being in person
was a common theme, safety and
caution also surrounded the event.
Masks were encouraged (though not
required), sanitizing stations were
located throughout the trade show
floor and in-person receptions were
encouraged to space out as much as
possible to help prevent close contact.
Next up will be Process Expo,
in Chicago in early November.
More in-person exhibitor visits are
promised alongside Process Expo
University, Food for Thought sessions
and production line demonstrations.
Additional safety measures will also
be implemented at McCormick Place
including mask mandates, touchless
registration and one-way aisles on the
trade show floor. The safety precautions
are plentiful, but necessary.
While we're all undoubtedly
experiencing pandemic fatigue, now is
not the time to let our guard down. If
the industry wants to keep holding and
attending in-person events - and staying
face-to-face in the future - it's critical
we all do our part to abide by safety
protocols while we're together.
KIMBERLIE CLYMA | kclyma@sosland.com
A note to our readers
MEAT+POULTRY knows how important it is to have timely access to the vital industry
information and insights we provide. In addition to our industry leading print editions, you can
always stay engaged wherever you are with our digital editions at meatpoultry.com/digital_
editions, and get the latest news first by signing up for MEAT+POULTRY's newsletters at meatpoultry.
com/newsletter_subscriptions. For assistance please e-mail us at subscriptions@sosland.com.
8 MEAT+POULTRY | 10.21 | www.meatpoultry.com
http://www.meatpoultry.com/digital_ http://www.meatpoultry.com

Meat+Poultry - October 2021

Table of Contents for the Digital Edition of Meat+Poultry - October 2021

Meat+Poultry - October 2021 - Intro
Meat+Poultry - October 2021 - VDG -1
Meat+Poultry - October 2021 - VDG -2
Meat+Poultry - October 2021 - 1
Meat+Poultry - October 2021 - 2
Meat+Poultry - October 2021 - 3
Meat+Poultry - October 2021 - 4
Meat+Poultry - October 2021 - 5
Meat+Poultry - October 2021 - 6
Meat+Poultry - October 2021 - 7
Meat+Poultry - October 2021 - 8
Meat+Poultry - October 2021 - 9
Meat+Poultry - October 2021 - 10
Meat+Poultry - October 2021 - 11
Meat+Poultry - October 2021 - 12
Meat+Poultry - October 2021 - 13
Meat+Poultry - October 2021 - 14
Meat+Poultry - October 2021 - 15
Meat+Poultry - October 2021 - 16
Meat+Poultry - October 2021 - 17
Meat+Poultry - October 2021 - 18
Meat+Poultry - October 2021 - 19
Meat+Poultry - October 2021 - 20
Meat+Poultry - October 2021 - 21
Meat+Poultry - October 2021 - 22
Meat+Poultry - October 2021 - 23
Meat+Poultry - October 2021 - 24
Meat+Poultry - October 2021 - 25
Meat+Poultry - October 2021 - 26
Meat+Poultry - October 2021 - 27
Meat+Poultry - October 2021 - 28
Meat+Poultry - October 2021 - 29
Meat+Poultry - October 2021 - 30
Meat+Poultry - October 2021 - 31
Meat+Poultry - October 2021 - 32
Meat+Poultry - October 2021 - 33
Meat+Poultry - October 2021 - 34
Meat+Poultry - October 2021 - 35
Meat+Poultry - October 2021 - 36
Meat+Poultry - October 2021 - 37
Meat+Poultry - October 2021 - 38
Meat+Poultry - October 2021 - 39
Meat+Poultry - October 2021 - 40
Meat+Poultry - October 2021 - 41
Meat+Poultry - October 2021 - 42
Meat+Poultry - October 2021 - 43
Meat+Poultry - October 2021 - 44
Meat+Poultry - October 2021 - 45
Meat+Poultry - October 2021 - 46
Meat+Poultry - October 2021 - 47
Meat+Poultry - October 2021 - 48
Meat+Poultry - October 2021 - 49
Meat+Poultry - October 2021 - 50
Meat+Poultry - October 2021 - 51
Meat+Poultry - October 2021 - 52
Meat+Poultry - October 2021 - 53
Meat+Poultry - October 2021 - 54
Meat+Poultry - October 2021 - 55
Meat+Poultry - October 2021 - 56
Meat+Poultry - October 2021 - 57
Meat+Poultry - October 2021 - 58
Meat+Poultry - October 2021 - 59
Meat+Poultry - October 2021 - 60
Meat+Poultry - October 2021 - 61
Meat+Poultry - October 2021 - 62
Meat+Poultry - October 2021 - 63
Meat+Poultry - October 2021 - 64
Meat+Poultry - October 2021 - 65
Meat+Poultry - October 2021 - 66
Meat+Poultry - October 2021 - 67
Meat+Poultry - October 2021 - 68
Meat+Poultry - October 2021 - 69
Meat+Poultry - October 2021 - 70
Meat+Poultry - October 2021 - 71
Meat+Poultry - October 2021 - 72
Meat+Poultry - October 2021 - 73
Meat+Poultry - October 2021 - 74
Meat+Poultry - October 2021 - 75
Meat+Poultry - October 2021 - 76
Meat+Poultry - October 2021 - 77
Meat+Poultry - October 2021 - 78
Meat+Poultry - October 2021 - 79
Meat+Poultry - October 2021 - 80
Meat+Poultry - October 2021 - 81
Meat+Poultry - October 2021 - 82
Meat+Poultry - October 2021 - 83
Meat+Poultry - October 2021 - 84
Meat+Poultry - October 2021 - 85
Meat+Poultry - October 2021 - 86
Meat+Poultry - October 2021 - 87
Meat+Poultry - October 2021 - 88
Meat+Poultry - October 2021 - 89
Meat+Poultry - October 2021 - 90
Meat+Poultry - October 2021 - 91
Meat+Poultry - October 2021 - 92
Meat+Poultry - October 2021 - 93
Meat+Poultry - October 2021 - 94
Meat+Poultry - October 2021 - 95
Meat+Poultry - October 2021 - 96
Meat+Poultry - October 2021 - 97
Meat+Poultry - October 2021 - 98
Meat+Poultry - October 2021 - 99
Meat+Poultry - October 2021 - 100
Meat+Poultry - October 2021 - Supp -1
Meat+Poultry - October 2021 - Supp - 2
Meat+Poultry - October 2021 - Supp - 3
Meat+Poultry - October 2021 - Supp - 4
Meat+Poultry - October 2021 - Supp - 5
Meat+Poultry - October 2021 - Supp - 6
Meat+Poultry - October 2021 - Supp - 7
Meat+Poultry - October 2021 - Supp - 8
Meat+Poultry - October 2021 - Supp - 9
Meat+Poultry - October 2021 - Supp - 10
Meat+Poultry - October 2021 - Supp - 11
Meat+Poultry - October 2021 - Supp - 12
Meat+Poultry - October 2021 - Supp - 13
Meat+Poultry - October 2021 - Supp - 14
Meat+Poultry - October 2021 - Supp - 15
Meat+Poultry - October 2021 - Supp - 16
Meat+Poultry - October 2021 - Supp - 17
Meat+Poultry - October 2021 - Supp - 18
Meat+Poultry - October 2021 - Supp - 19
Meat+Poultry - October 2021 - Supp - 20
Meat+Poultry - October 2021 - Supp - 21
Meat+Poultry - October 2021 - Supp - 22
Meat+Poultry - October 2021 - Supp - 23
Meat+Poultry - October 2021 - Supp - 24
Meat+Poultry - October 2021 - Supp - 25
Meat+Poultry - October 2021 - Supp - 26
Meat+Poultry - October 2021 - Supp - 27
Meat+Poultry - October 2021 - Supp - 28
Meat+Poultry - October 2021 - Marel - 1
Meat+Poultry - October 2021 - Marel - 2
Meat+Poultry - October 2021 - Marel - 3
Meat+Poultry - October 2021 - Marel - 4
Meat+Poultry - October 2021 - Marel - 5
Meat+Poultry - October 2021 - Marel - 6
Meat+Poultry - October 2021 - Marel - 7
Meat+Poultry - October 2021 - Marel - 8
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
https://digital.meatpoultry.com/sosland/mp/2021_02_01
https://digital.meatpoultry.com/sosland/mp/2021_01_01
https://digital.meatpoultry.com/sosland/mp/2020_12_01
https://digital.meatpoultry.com/sosland/mp/2020_11_01
https://digital.meatpoultry.com/sosland/mp/2020_10_01
https://digital.meatpoultry.com/sosland/mp/2020_09_01
https://digital.meatpoultry.com/sosland/mp/2020_08_01
https://digital.meatpoultry.com/sosland/mp/2020_07_01
https://digital.meatpoultry.com/sosland/mp/2020_06_01
https://digital.meatpoultry.com/sosland/mp/2020_05_01
https://digital.meatpoultry.com/sosland/mp/2020_04_01
https://digital.meatpoultry.com/sosland/mp/2020_03_01
https://digital.meatpoultry.com/sosland/mp/2020_02_01
https://digital.meatpoultry.com/sosland/mp/2020_01_01
https://digital.meatpoultry.com/sosland/mp/2019_12_01
https://digital.meatpoultry.com/sosland/mp/2019_11_01
https://digital.meatpoultry.com/sosland/mp/2019_10_01
https://digital.meatpoultry.com/sosland/mp/2019_09_01
https://digital.meatpoultry.com/sosland/mp/2019_08_01
https://digital.meatpoultry.com/sosland/mp/2019_07_11
https://digital.meatpoultry.com/sosland/mp/2019_06_01
https://digital.meatpoultry.com/sosland/mp/2019_05_01
https://digital.meatpoultry.com/sosland/mp/2019_04_01
https://digital.meatpoultry.com/sosland/mp/2019_03_01
https://digital.meatpoultry.com/sosland/mp/2019_02_01
https://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
http://digital.meatpoultry.com/sosland/mp/2018_11_01
http://digital.meatpoultry.com/sosland/mp/2018_10_01
http://digital.meatpoultry.com/sosland/mp/2018_09_01
http://digital.meatpoultry.com/sosland/mp/2018_08_01
http://digital.meatpoultry.com/sosland/mp/2018_07_01
http://digital.meatpoultry.com/sosland/mp/2018_06_01
http://digital.meatpoultry.com/sosland/mp/2018_05_01
http://digital.meatpoultry.com/sosland/mp/2018_04_01
http://digital.meatpoultry.com/sosland/mp/2018_03_01
https://www.nxtbook.com/sosland/mp/2018_02_01
https://www.nxtbook.com/sosland/mp/2018_01_01
https://www.nxtbook.com/sosland/mp/2017_12_01
https://www.nxtbook.com/sosland/mp/2017_11_01
https://www.nxtbook.com/sosland/mp/2017_10_01
https://www.nxtbook.com/sosland/mp/2017_09_01
https://www.nxtbook.com/sosland/mp/2017_08_01
https://www.nxtbook.com/sosland/mp/2017_07_01
https://www.nxtbook.com/sosland/mp/2017_06_01
https://www.nxtbook.com/sosland/mp/2017_05_01
https://www.nxtbook.com/sosland/mp/2017_04_01
https://www.nxtbook.com/sosland/mp/2017_03_01
https://www.nxtbook.com/sosland/mp/2017_02_01
https://www.nxtbook.com/sosland/mp/2017_01_01
https://www.nxtbook.com/sosland/mp/2016_12_01
https://www.nxtbook.com/sosland/mp/2016_11_01
https://www.nxtbook.com/sosland/mp/2016_10_01
https://www.nxtbook.com/sosland/mp/2016_09_01
https://www.nxtbook.com/sosland/mp/2016_08_01
https://www.nxtbook.com/sosland/mp/2016_07_01
https://www.nxtbook.com/sosland/mp/2016_06_01
https://www.nxtbook.com/sosland/mp/2016_05_01
https://www.nxtbook.com/sosland/mp/2016_04_01
https://www.nxtbook.com/sosland/mp/2016_03_01
https://www.nxtbook.com/sosland/mp/2016_02_01
https://www.nxtbook.com/sosland/mp/2016_01_01
https://www.nxtbook.com/sosland/mp/2015_12_01
https://www.nxtbook.com/sosland/mp/2015_11_01
https://www.nxtbook.com/sosland/mp/2015_10_01
https://www.nxtbook.com/sosland/mp/2015_09_01
https://www.nxtbook.com/sosland/mp/2015_08_01
https://www.nxtbook.com/sosland/mp/2015_07_01
https://www.nxtbook.com/sosland/mp/2015_06_01
https://www.nxtbook.com/sosland/mp/2015_05_01
https://www.nxtbook.com/sosland/mp/2015_04_01
https://www.nxtbook.com/sosland/mp/2015_03_01
https://www.nxtbook.com/sosland/mp/2015_02_01
https://www.nxtbook.com/sosland/mp/2015_01_01_mp
https://www.nxtbook.com/sosland/mp/2014_12_01
https://www.nxtbook.com/sosland/mp/2014_11_01
https://www.nxtbook.com/sosland/mp/2014_10_01
https://www.nxtbook.com/sosland/mp/2014_09_01
https://www.nxtbook.com/sosland/mp/2014_08_01
https://www.nxtbook.com/sosland/mp/2014_07_01
https://www.nxtbook.com/sosland/mp/2014_06_01
https://www.nxtbook.com/sosland/mp/2014_05_01
https://www.nxtbook.com/sosland/mp/2014_04_01
https://www.nxtbook.com/sosland/mp/2014_03_01
https://www.nxtbook.com/sosland/mp/2014_02_01
https://www.nxtbook.com/sosland/mp/2014_01_01
https://www.nxtbook.com/sosland/mp/2013_12_01
https://www.nxtbook.com/sosland/mp/2013_11_01
https://www.nxtbook.com/sosland/mp/2013_10_01
https://www.nxtbook.com/sosland/mp/2013_09_01
https://www.nxtbook.com/sosland/mp/2013_08_01
https://www.nxtbook.com/sosland/mp/2013_07_01
https://www.nxtbook.com/sosland/mp/2013_06_01
https://www.nxtbook.com/sosland/mp/2013_05_01
https://www.nxtbook.com/sosland/mp/2013_04_01
https://www.nxtbook.com/sosland/mp/2013_03_01
https://www.nxtbook.com/sosland/mp/2013_02_01
https://www.nxtbook.com/sosland/mp/2013_01_01
https://www.nxtbook.com/sosland/mp/2012_12_01
https://www.nxtbook.com/sosland/mp/2012_11_01
https://www.nxtbook.com/sosland/mp/2012_10_01
https://www.nxtbook.com/sosland/mp/2012_09_01
https://www.nxtbook.com/sosland/mp/2012_08_01
https://www.nxtbook.com/sosland/mp/2012_07_01
https://www.nxtbook.com/sosland/mp/2012_06_01
https://www.nxtbook.com/sosland/mp/2012_05_01
https://www.nxtbook.com/sosland/mp/2012_04_01
https://www.nxtbook.com/sosland/mp/2012_03_01
https://www.nxtbook.com/sosland/mp/2012_02_01
https://www.nxtbook.com/sosland/mp/2012_01_01
https://www.nxtbook.com/sosland/mp/2011_12_01
https://www.nxtbook.com/sosland/mp/2011_11_01
https://www.nxtbook.com/sosland/mp/2011_10_01
https://www.nxtbook.com/sosland/mp/2011_09_01
https://www.nxtbook.com/sosland/mp/2011_08_01
https://www.nxtbook.com/sosland/mp/2011_07_01
https://www.nxtbook.com/sosland/mp/2011_06_01
https://www.nxtbook.com/sosland/mp/2011_05_01
https://www.nxtbook.com/sosland/mp/2011_04_01
https://www.nxtbook.com/sosland/mp/2011_03_01
https://www.nxtbook.com/sosland/mp/2011_02_01
https://www.nxtbook.com/sosland/mp/2011_01_01
https://www.nxtbook.com/sosland/mp/2010_12_01
https://www.nxtbook.com/sosland/mp/2010_11_01
https://www.nxtbook.com/sosland/mp/2010_10_01
https://www.nxtbook.com/sosland/mp/2010_09_01
http://digital.meatpoultry.com/sosland/mp/2010_08_01
http://digital.meatpoultry.com/sosland/mp/2010_07_01
http://digital.meatpoultry.com/sosland/mp/2010_06_01
http://digital.meatpoultry.com/sosland/mp/2010_05_01
http://digital.meatpoultry.com/sosland/mp/2010_04_01
http://digital.meatpoultry.com/sosland/mp/2010_03_01
http://digital.meatpoultry.com/sosland/mp/2010_02_01
http://digital.meatpoultry.com/sosland/mp/2010_01_01
http://digital.meatpoultry.com/sosland/mp/2009_12_01
http://digital.meatpoultry.com/sosland/mp/2009_11_01
http://digital.meatpoultry.com/sosland/mp/2009_10_01
http://digital.meatpoultry.com/sosland/mp/2009_09_01
http://digital.meatpoultry.com/sosland/mp/2009_08_01
http://digital.meatpoultry.com/sosland/mp/2009_07_01
http://digital.meatpoultry.com/sosland/mp/2009_06_01
http://digital.meatpoultry.com/sosland/mp/2009_05_01
http://digital.meatpoultry.com/sosland/mp/2009_04_01
http://digital.meatpoultry.com/sosland/mp/2009_03_01
http://digital.meatpoultry.com/sosland/mp/2009_02_01
http://digital.meatpoultry.com/sosland/mp/2009_01_01
http://digital.meatpoultry.com/sosland/mp/2008_12_01
http://digital.meatpoultry.com/sosland/mp/2008_11_01
http://digital.meatpoultry.com/sosland/mp/2008_10_01
http://digital.meatpoultry.com/sosland/mp/2008_09_01
http://digital.meatpoultry.com/sosland/mp/2008_08_01
http://digital.meatpoultry.com/sosland/mp/2008_07_01
http://digital.meatpoultry.com/sosland/mp/2008_06_01
http://digital.meatpoultry.com/sosland/mp/2008_05_01
http://digital.meatpoultry.com/sosland/mp/2008_04_01
http://digital.meatpoultry.com/sosland/mp/2008_03_01
http://digital.meatpoultry.com/sosland/mp/2008_02_01
http://digital.meatpoultry.com/sosland/mp/2008_01_01
http://digital.meatpoultry.com/sosland/mp/2007_12_01
http://digital.meatpoultry.com/sosland/mp/2007_11_01
http://digital.meatpoultry.com/sosland/mp/2007_10_01
http://digital.meatpoultry.com/sosland/mp/2007_09_01
http://digital.meatpoultry.com/sosland/mp/2007_08_01
http://digital.meatpoultry.com/sosland/mp/2007_07_01
http://digital.meatpoultry.com/sosland/mp/2007_06_01
http://digital.meatpoultry.com/sosland/mp/2007_05_01
http://digital.meatpoultry.com/sosland/mp/2007_04_01
http://digital.meatpoultry.com/sosland/mp/2007_03_01
http://digital.meatpoultry.com/sosland/mp/2007_02_01
http://digital.meatpoultry.com/sosland/mp/2007_01_01
http://digital.meatpoultry.com/sosland/mp/2006_12_01
http://digital.meatpoultry.com/sosland/mp/2006_11_01
http://digital.meatpoultry.com/sosland/mp/2006_10_01
http://digital.meatpoultry.com/sosland/mp/2006_09_01
http://digital.meatpoultry.com/sosland/mp/2006_08_01
http://digital.meatpoultry.com/sosland/mp/2006_07_01
http://digital.meatpoultry.com/sosland/mp/2006_06_01
http://digital.meatpoultry.com/sosland/mp/2006_05_01
http://digital.meatpoultry.com/sosland/mp/2006_04_01
http://digital.meatpoultry.com/sosland/mp/2006_03_01
http://digital.meatpoultry.com/sosland/mp/2006_02_01
http://digital.meatpoultry.com/sosland/mp/2006_01_01
http://digital.meatpoultry.com/sosland/mp/2005_12_01
http://digital.meatpoultry.com/sosland/mp/2005_11_01
http://digital.meatpoultry.com/sosland/mp/2005_10_01
http://digital.meatpoultry.com/sosland/mp/2005_09_01
http://digital.meatpoultry.com/sosland/mp/2005_08_01
http://digital.meatpoultry.com/sosland/mp/2005_07_01
http://digital.meatpoultry.com/sosland/mp/2005_06_01
http://digital.meatpoultry.com/sosland/mp/2005_05_01
http://digital.meatpoultry.com/sosland/mp/2005_04_01
http://digital.meatpoultry.com/sosland/mp/2005_03_01
http://digital.meatpoultry.com/sosland/mp/2005_02_01
http://digital.meatpoultry.com/sosland/mp/2005_01_01
http://digital.meatpoultry.com/sosland/mp/2004_12_01
http://digital.meatpoultry.com/sosland/mp/2004_11_01
http://digital.meatpoultry.com/sosland/mp/2004_10_01
http://digital.meatpoultry.com/sosland/mp/2004_09_01
http://digital.meatpoultry.com/sosland/mp/2004_08_01
http://digital.meatpoultry.com/sosland/mp/2004_07_01
http://digital.meatpoultry.com/sosland/mp/2004_06_01
http://digital.meatpoultry.com/sosland/mp/2004_05_01
http://digital.meatpoultry.com/sosland/mp/2004_04_01
http://digital.meatpoultry.com/sosland/mp/2004_03_01
http://digital.meatpoultry.com/sosland/mp/2004_02_01
http://digital.meatpoultry.com/sosland/mp/2004_01_01
http://digital.meatpoultry.com/sosland/mp/2003_12_01
http://digital.meatpoultry.com/sosland/mp/2003_10_01
https://www.nxtbookmedia.com