MEAT+POULTRY - November 2024 - 62

BEEF BRANDING
CAB has found an
opportunity for growth
in value-added products
such as smoked, fully
cooked briskets.
independent specialty, broadline and
corporate specialty distributors. Domestically,
foodservice experienced the second-best year
ever, marking 14 years of growth out of the
past 15 years.
But competition for consumers' food away
from home dollars is fierce. More consumers
are willing to cook at home post-pandemic,
so grocery stores are their destination of
choice. Meanwhile, foodservice operators are
trying to find ways to convince diners to take
a break from the kitchen table and return to
restaurant tables.
" Some of the things they're looking for
are better quality products, " said Ken Eifrid,
director, business development at CAB.
" They're looking for labor savers, inventory
stabilizers. They're looking for prices that are
not going to fluctuate as much. And so, there's
no surprise that value-added products can hit
on a lot of those aspects. "
CAB's foodservice partners accounted
for 65% of the growth in value-added product
sales, Eifrid noted. Value-added CAB product
offerings include corned beef, roast beef,
brisket, and Bonewerks Certified Angus Beef
Demi-glace which launched in February.
Supermarket shoppers still reached for the
Certified Angus Beef brand at the refrigerated
meat case albeit in slightly lower numbers,
62 MEAT+POULTRY | 11.24 | www.meatpoultry.com
with retail stores recording 521.5 million lbs
sold, a 1.7% decline from the previous year.
Stika attributed the decline to " a margin
pressure reduction in feature activity. "
However, this marked the sixth year of
more than 500 million lbs sold across retailers,
representing the fourth consecutive year of
growth and the 10th year of growth out of the
last 12.
" I continue to be excited to see the
continued growth and demand that exists for
value added products, " he said. " And more so
than that, I'm excited to see the way our brand
partners continue to step forward to meet that
demand with certified products. "
Stika called out Buc-ee's, a travel center
chain known for its clean bathrooms, fresh
food and Buc-ee the beaver mascot, for the
retailer's sales of value-added briskets.
" It's probably no surprise if you've been to a
Buc-ee's location that our growth this year was
really driven by smoked, fully cooked briskets
with that category alone growing by 27%, " he
said. On a category basis, Certified Angus Beef
value-added products saw a fourth year of
continued growth, reaching 45.5 million lbs.
Meanwhile, other categories - beef bacon,
consumer packaged beef, fresh and frozen,
and ground beef patties, in addition to CAB's
new hot pot beef rolls - showed strong

http://www.meatpoultry.com

MEAT+POULTRY - November 2024

Table of Contents for the Digital Edition of MEAT+POULTRY - November 2024

MEAT+POULTRY - November 2024 - Intro
MEAT+POULTRY - November 2024 - 1
MEAT+POULTRY - November 2024 - 2
MEAT+POULTRY - November 2024 - 3
MEAT+POULTRY - November 2024 - 4
MEAT+POULTRY - November 2024 - 5
MEAT+POULTRY - November 2024 - 6
MEAT+POULTRY - November 2024 - 7
MEAT+POULTRY - November 2024 - 8
MEAT+POULTRY - November 2024 - 9
MEAT+POULTRY - November 2024 - 10
MEAT+POULTRY - November 2024 - 11
MEAT+POULTRY - November 2024 - 12
MEAT+POULTRY - November 2024 - 13
MEAT+POULTRY - November 2024 - 14
MEAT+POULTRY - November 2024 - 15
MEAT+POULTRY - November 2024 - 16
MEAT+POULTRY - November 2024 - 17
MEAT+POULTRY - November 2024 - 18
MEAT+POULTRY - November 2024 - 19
MEAT+POULTRY - November 2024 - 20
MEAT+POULTRY - November 2024 - 21
MEAT+POULTRY - November 2024 - 22
MEAT+POULTRY - November 2024 - 23
MEAT+POULTRY - November 2024 - 24
MEAT+POULTRY - November 2024 - 25
MEAT+POULTRY - November 2024 - 26
MEAT+POULTRY - November 2024 - 27
MEAT+POULTRY - November 2024 - 28
MEAT+POULTRY - November 2024 - 29
MEAT+POULTRY - November 2024 - 30
MEAT+POULTRY - November 2024 - 31
MEAT+POULTRY - November 2024 - 32
MEAT+POULTRY - November 2024 - 33
MEAT+POULTRY - November 2024 - 34
MEAT+POULTRY - November 2024 - 35
MEAT+POULTRY - November 2024 - 36
MEAT+POULTRY - November 2024 - 37
MEAT+POULTRY - November 2024 - 38
MEAT+POULTRY - November 2024 - 39
MEAT+POULTRY - November 2024 - 40
MEAT+POULTRY - November 2024 - 41
MEAT+POULTRY - November 2024 - 42
MEAT+POULTRY - November 2024 - 43
MEAT+POULTRY - November 2024 - 44
MEAT+POULTRY - November 2024 - 45
MEAT+POULTRY - November 2024 - 46
MEAT+POULTRY - November 2024 - 47
MEAT+POULTRY - November 2024 - 48
MEAT+POULTRY - November 2024 - 49
MEAT+POULTRY - November 2024 - VDGa
MEAT+POULTRY - November 2024 - VDGb
MEAT+POULTRY - November 2024 - 50
MEAT+POULTRY - November 2024 - 51
MEAT+POULTRY - November 2024 - 52
MEAT+POULTRY - November 2024 - 53
MEAT+POULTRY - November 2024 - 54
MEAT+POULTRY - November 2024 - 55
MEAT+POULTRY - November 2024 - 56
MEAT+POULTRY - November 2024 - 57
MEAT+POULTRY - November 2024 - 58
MEAT+POULTRY - November 2024 - 59
MEAT+POULTRY - November 2024 - 60
MEAT+POULTRY - November 2024 - 61
MEAT+POULTRY - November 2024 - 62
MEAT+POULTRY - November 2024 - 63
MEAT+POULTRY - November 2024 - 64
MEAT+POULTRY - November 2024 - 65
MEAT+POULTRY - November 2024 - 66
MEAT+POULTRY - November 2024 - 67
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MEAT+POULTRY - November 2024 - 73
MEAT+POULTRY - November 2024 - 74
MEAT+POULTRY - November 2024 - 75
MEAT+POULTRY - November 2024 - 76
MEAT+POULTRY - November 2024 - 77
MEAT+POULTRY - November 2024 - 78
MEAT+POULTRY - November 2024 - 79
MEAT+POULTRY - November 2024 - 80
MEAT+POULTRY - November 2024 - 81
MEAT+POULTRY - November 2024 - 82
MEAT+POULTRY - November 2024 - 83
MEAT+POULTRY - November 2024 - 84
MEAT+POULTRY - November 2024 - 85
MEAT+POULTRY - November 2024 - 86
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MEAT+POULTRY - November 2024 - 88
MEAT+POULTRY - November 2024 - 89
MEAT+POULTRY - November 2024 - 90
MEAT+POULTRY - November 2024 - 91
MEAT+POULTRY - November 2024 - 92
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2024
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2024
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2023
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-beef-trends-technology-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternative-trends-and-technology-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
https://digital.meatpoultry.com/sosland/mp/2021_02_01
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