MEAT+POULTRY - November 2024 - 29

insects, improve water quality and create a
diverse, functional landscape.
As for the birds' health, Diestel Family
Ranch uses probiotics over traditional
chemicals to support a healthy ecosystem.
THANKSGIVING ROUNDUP
Diestel Family Ranch produces approximately
350,000 turkeys, specifically around
Thanksgiving time. Because the
company works so hard on the
front end of production, all the way
to how the turkeys are raised on the
farm, Diestel Family Ranch tries to
keep processing to a minimum so
that the poultry itself can shine.
" Our processing - whether it
be primary processing or further
processing - we really try to
have a quality approach with
minimal additives and as minimal
processing as possible to enjoy the
nutrient density the turkey should
have, " Orrock said.
Through this approach, Diestel
Family Ranch looks to achieve
higher protein and lower sodium
by using quality ingredients and
having a very stringent list of
items they refuse to use.
The company's primary
processing is mainly done by hand
in a large butcher-style setup.
Leaning into old-school tactics,
Diestel Family Ranch incorporates
an ice chilling method for a clean,
effective way to chill the birds
down quickly without a large
amount of water uptake.
" Most of the time our water
uptake is around a percent and a
half, " Orrock noted. " But we label
3%, which most producers can
label up to 6% in poultry. So we
have very minimal water uptake
on our whole turkeys, and we use
the least amount of chemicals
as possible, but still testing for
the USDA with the bacteria load
where we need it to be. "
As the family operation gears
up for its busy season, it also
has innovation on its mind. Most
" When you're in
farming, you
would think
it'd be highly
collaborative,
but it isn't
always. "
- HEIDI ORROCK
popular around the holidays is the traditional
whole turkey, but to keep the momentum alive
all year round, the company is looking into
launching a couple new products to cater to
consumers' everyday use of meats. First in the
works is a regenerative ground turkey product.
To follow that, Diestel Family Ranch is planning
on introducing regenerative deli meat.
Performance, Packaged
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www.meatpoultry.com | 11.24 | MEAT+POULTRY 29
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MEAT+POULTRY - November 2024

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