Meat+Poultry - November 2021 - 8

COMMENTARY
Sustaining the drumbeat
Since 2012, one consistent editorial
theme of MEAT+POULTRY's November
issue has been animal welfare, with
content providing a snapshot of
the ever-changing landscape and
challenges that are inherent in an
industry that relies on live animals to
ultimately supply consumers with safe,
high-quality, affordable food. While
animal welfare has been the focus
of livestock handling expert, Temple
Grandin's " From the Corral " column
six to eight times per year in M+P,
the publishing team recognized the
importance of highlighting the topic
with an annual special report for the
past decade, including 2021 (see this
issue, Pages 20-35). The significance of
animal welfare warrants a steady and
consistent drumbeat from all of the
industry's voices. It is encouraging to
see food companies' livestock handling
officials, academics and experts
keeping all eyes on a ball that is not
going away.
Obviously, the industry has made
tremendous progress since the era
when Upton Sinclair's " The Jungle "
exposed the harsh conditions for
workers and cruel treatment of animals
in meat plants early in the 20th century.
Through the years, a growing number
of meat and poultry companies have
committed to constantly improving
animal welfare practices and
dedicating more resources to the
cause. In 1997, the American Meat
Institute (now known as the North
American Meat Institute), launched
what would become an annual
event, the Animal Care & Handling
Conference, held each fall in Kansas
City, Mo. That event was held virtually
in 2020 due to concerns over COVID19,
and thankfully, this past month it
was held in person with some sessions
available for virtual participants. I have
attended almost every one of these
conferences for the past 20 years and
was happy to be at the 2021 event, in
person. The annual frequency of this
event and its presentations reflect the
most current hot topics affecting the
meat and poultry industry and brings
together livestock handling officials
to learn about current challenges and
explore opportunities for improvement.
Among this year's speakers was
Hannah Thompson-Weeman, vice
president of strategic engagement
with the Animal Agriculture Alliance,
whose timely presentation covered
" Animal Rights Activism in the time of
COVID-19. "
Thompson-Weeman's presentation
reminded attendees of the disruptive
threats posed by animal activists, who
she said are using nutrition as the soap
box du jour to promote veganism under
the guise that eating animal protein
compromises the health of unknowing
carnivores. Sustainability is another
platform for trumpeting their cause.
These issues, she said, are " the next
battleground. "
Also held in October, Perdue
Farms hosted a virtual version of its
sixth annual Animal Care Summit. I
was impressed with the informative
and unvarnished update the company
provided attendees. Void of self-serving
propaganda, Mark McKay, president of
Perdue Premium Poultry and Meats,
said during the year leading up to the
company's first summit in 2016, the
leadership at Perdue had a somewhat
harsh reality check.
" We were challenged by some
people that were critical of some of the
things that we were doing at some of
our operations, " McKay said, including
some aspects of its animal care the
company admittedly didn't understand.
After listening to its critics, the
company developed a four-part plan
for its annual animal care initiatives,
starting with the chickens. In the past
five years, the company has pursued 50
animal welfare initiatives focused on
chicken and reports frankly about the
success or failure of each one.
Ongoing commitments to improve
animal welfare by the industry is a
reminder of the progress that has
been made and the potential for
improvement in the years to come.
JOEL CREWS, EDITOR | jc rews@sos land.com
Thompson-Weeman's presentation reminded
attendees of the disruptive threats posed by
animal activists, who she said are using
nutrition as the soap box du jour to promote
veganism.
8 MEAT+POULTRY | 11.21 | www.meatpoultry.com
http://www.meatpoultry.com

Meat+Poultry - November 2021

Table of Contents for the Digital Edition of Meat+Poultry - November 2021

Meat+Poultry - November 2021 - Intro
Meat+Poultry - November 2021 - 1
Meat+Poultry - November 2021 - 2
Meat+Poultry - November 2021 - 3
Meat+Poultry - November 2021 - 4
Meat+Poultry - November 2021 - 5
Meat+Poultry - November 2021 - 6
Meat+Poultry - November 2021 - 7
Meat+Poultry - November 2021 - 8
Meat+Poultry - November 2021 - 9
Meat+Poultry - November 2021 - 10
Meat+Poultry - November 2021 - 11
Meat+Poultry - November 2021 - 12
Meat+Poultry - November 2021 - 13
Meat+Poultry - November 2021 - 14
Meat+Poultry - November 2021 - 15
Meat+Poultry - November 2021 - 16
Meat+Poultry - November 2021 - 17
Meat+Poultry - November 2021 - 18
Meat+Poultry - November 2021 - 19
Meat+Poultry - November 2021 - 20
Meat+Poultry - November 2021 - 21
Meat+Poultry - November 2021 - 22
Meat+Poultry - November 2021 - 23
Meat+Poultry - November 2021 - 24
Meat+Poultry - November 2021 - 25
Meat+Poultry - November 2021 - 26
Meat+Poultry - November 2021 - 27
Meat+Poultry - November 2021 - 28
Meat+Poultry - November 2021 - 29
Meat+Poultry - November 2021 - 30
Meat+Poultry - November 2021 - 31
Meat+Poultry - November 2021 - 32
Meat+Poultry - November 2021 - 33
Meat+Poultry - November 2021 - 34
Meat+Poultry - November 2021 - VDG - 1
Meat+Poultry - November 2021 - VDG - 2
Meat+Poultry - November 2021 - 35
Meat+Poultry - November 2021 - 36
Meat+Poultry - November 2021 - 37
Meat+Poultry - November 2021 - 38
Meat+Poultry - November 2021 - 39
Meat+Poultry - November 2021 - 40
Meat+Poultry - November 2021 - 41
Meat+Poultry - November 2021 - 42
Meat+Poultry - November 2021 - 43
Meat+Poultry - November 2021 - 44
Meat+Poultry - November 2021 - 45
Meat+Poultry - November 2021 - 46
Meat+Poultry - November 2021 - 47
Meat+Poultry - November 2021 - 48
Meat+Poultry - November 2021 - 49
Meat+Poultry - November 2021 - 50
Meat+Poultry - November 2021 - 51
Meat+Poultry - November 2021 - 52
Meat+Poultry - November 2021 - 53
Meat+Poultry - November 2021 - 54
Meat+Poultry - November 2021 - 55
Meat+Poultry - November 2021 - 56
Meat+Poultry - November 2021 - 57
Meat+Poultry - November 2021 - 58
Meat+Poultry - November 2021 - 59
Meat+Poultry - November 2021 - 60
Meat+Poultry - November 2021 - 61
Meat+Poultry - November 2021 - 62
Meat+Poultry - November 2021 - 63
Meat+Poultry - November 2021 - 64
Meat+Poultry - November 2021 - 65
Meat+Poultry - November 2021 - 66
Meat+Poultry - November 2021 - 67
Meat+Poultry - November 2021 - 68
Meat+Poultry - November 2021 - 69
Meat+Poultry - November 2021 - 70
Meat+Poultry - November 2021 - 71
Meat+Poultry - November 2021 - 72
Meat+Poultry - November 2021 - 73
Meat+Poultry - November 2021 - 74
Meat+Poultry - November 2021 - 75
Meat+Poultry - November 2021 - 76
Meat+Poultry - November 2021 - 77
Meat+Poultry - November 2021 - 78
Meat+Poultry - November 2021 - 79
Meat+Poultry - November 2021 - 80
Meat+Poultry - November 2021 - 81
Meat+Poultry - November 2021 - 82
Meat+Poultry - November 2021 - 83
Meat+Poultry - November 2021 - 84
Meat+Poultry - November 2021 - Marel - 1
Meat+Poultry - November 2021 - Marel - 2
Meat+Poultry - November 2021 - Marel - 3
Meat+Poultry - November 2021 - Marel - 4
Meat+Poultry - November 2021 - Marel - 5
Meat+Poultry - November 2021 - Marel - 6
Meat+Poultry - November 2021 - Marel - 7
Meat+Poultry - November 2021 - Marel - 8
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
https://digital.meatpoultry.com/sosland/mp/2021_02_01
https://digital.meatpoultry.com/sosland/mp/2021_01_01
https://digital.meatpoultry.com/sosland/mp/2020_12_01
https://digital.meatpoultry.com/sosland/mp/2020_11_01
https://digital.meatpoultry.com/sosland/mp/2020_10_01
https://digital.meatpoultry.com/sosland/mp/2020_09_01
https://digital.meatpoultry.com/sosland/mp/2020_08_01
https://digital.meatpoultry.com/sosland/mp/2020_07_01
https://digital.meatpoultry.com/sosland/mp/2020_06_01
https://digital.meatpoultry.com/sosland/mp/2020_05_01
https://digital.meatpoultry.com/sosland/mp/2020_04_01
https://digital.meatpoultry.com/sosland/mp/2020_03_01
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https://digital.meatpoultry.com/sosland/mp/2019_07_11
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http://digital.meatpoultry.com/sosland/mp/2018_08_01
http://digital.meatpoultry.com/sosland/mp/2018_07_01
http://digital.meatpoultry.com/sosland/mp/2018_06_01
http://digital.meatpoultry.com/sosland/mp/2018_05_01
http://digital.meatpoultry.com/sosland/mp/2018_04_01
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https://www.nxtbook.com/sosland/mp/2018_02_01
https://www.nxtbook.com/sosland/mp/2018_01_01
https://www.nxtbook.com/sosland/mp/2017_12_01
https://www.nxtbook.com/sosland/mp/2017_11_01
https://www.nxtbook.com/sosland/mp/2017_10_01
https://www.nxtbook.com/sosland/mp/2017_09_01
https://www.nxtbook.com/sosland/mp/2017_08_01
https://www.nxtbook.com/sosland/mp/2017_07_01
https://www.nxtbook.com/sosland/mp/2017_06_01
https://www.nxtbook.com/sosland/mp/2017_05_01
https://www.nxtbook.com/sosland/mp/2017_04_01
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https://www.nxtbook.com/sosland/mp/2017_02_01
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https://www.nxtbook.com/sosland/mp/2016_12_01
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https://www.nxtbook.com/sosland/mp/2015_01_01_mp
https://www.nxtbook.com/sosland/mp/2014_12_01
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https://www.nxtbook.com/sosland/mp/2012_08_01
https://www.nxtbook.com/sosland/mp/2012_07_01
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https://www.nxtbook.com/sosland/mp/2012_02_01
https://www.nxtbook.com/sosland/mp/2012_01_01
https://www.nxtbook.com/sosland/mp/2011_12_01
https://www.nxtbook.com/sosland/mp/2011_11_01
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