Meat+Poultry - November 2021 - 27

continuous improvement that demonstrates
shared values with consumers, customers
and investors. "
EARLY VISION
The Protein PACT is a vision that's been years
in the making. In 2018, at a NAMI Executive
Board meeting in Toronto a discussion was had
about current and future industry challenges,
and ways to address them.
" Several of our executive board member
CEOs spoke up and said we need to rethink
how, as an industry, we are focusing on these
issues and take a more proactive approach
than we historically have, " Mittenthal said.
" Historically we had been very defensive. We'd
been mostly there to deflect issues and not to
tackle them head on. "
NAMI's executive leadership demanded a
new, more proactive approach to show how the
industry is addressing the issues consumers
are concerned with.
" I believe our leadership in our industry in
the past used to deny issues we were having, "
Miniat said. " Now they're saying, 'we've got
nothing to be ashamed of.' We've done a
lot of good work over the years in making
improvements in our industry. We're not
perfect, but we have good things to share. "
This directive led to the creation of a task
force - made up of NAMI members, many of
which were already sustainability leaders in
the industry.
" We asked ourselves, 'What approach do we
need to take to be more proactive? What are
the key issues consumers are most interested
in that we need to be more proactive in
addressing? How do we become less defensive
as an industry and embrace changes, as an
industry, that align with what consumers
expect from the industry?' " Mittenthal said.
The task force began to develop a
framework to decide what animal protein
industry issues were important to consumers,
how the industry is addressing these issues
now, ways the industry can address the issues
in the future and how the industry can measure
the steps it's taking to show continued progress.
First the task force identified issue focus
areas, that were once called pillars - Animal
Care, Environment and the Planet, Food
Safety, Health and Wellness and Labor and
Human Rights.
" We first conceptualized these categories
as pillars, but consumers don't think about
animal welfare, environmental impact, food
safety, nutrition, labor and human rights
as individual pillars on their plate - they
consider them all weaved together, " Mittenthal
explained. " Moving the needle on one issue
like animal welfare improves the perception
of food safety. If we improve consumer
perception on environmental impact,
it also improves perception on
worker safety. They all tie
together - they are very
much intertwined. "
Next, the group
identified " bold
goals " for each of
the key focus areas.
These are statements
of ambition - some
of which are not
necessarily easily
achieved, Mittenthal said.
Animal Care - Design
and universally adhere
to a globally accepted and
outcome-based standard for
animal welfare at all points in the supply chain.
Environment and the planet - Lead the
global animal protein industry by establishing
a transparent blueprint for minimizing
environmental impacts on land, air and water.
Food safety - The meat and poultry
supply chain produces safe meat products,
without exception.
Health and wellness - Animal protein
is recognized as the leading source of highquality
protein and essential contributor to
nutrition, health and wellness.
Labor and human rights - Be an
employer of choice through an unyielding
commitment to diversity, inclusion,
employee occupational health and safety and
human rights.
Next, 22 indicators were identified outlining
what actions and activities needed to be
measured under each category.
" We are looking for measures of things that
we can advance and improve on over the next
decade, " Mittenthal said.
" We're letting our performance tell
our story, " Miniat added. " We're holding
ourselves accountable. "
www.meatpoultry.com | 11.21 | MEAT+POULTRY
27
The Protein PACT has
set " bold goals " for
itself to acheive by
2030 and beyond.
http://www.meatpoultry.com

Meat+Poultry - November 2021

Table of Contents for the Digital Edition of Meat+Poultry - November 2021

Meat+Poultry - November 2021 - Intro
Meat+Poultry - November 2021 - 1
Meat+Poultry - November 2021 - 2
Meat+Poultry - November 2021 - 3
Meat+Poultry - November 2021 - 4
Meat+Poultry - November 2021 - 5
Meat+Poultry - November 2021 - 6
Meat+Poultry - November 2021 - 7
Meat+Poultry - November 2021 - 8
Meat+Poultry - November 2021 - 9
Meat+Poultry - November 2021 - 10
Meat+Poultry - November 2021 - 11
Meat+Poultry - November 2021 - 12
Meat+Poultry - November 2021 - 13
Meat+Poultry - November 2021 - 14
Meat+Poultry - November 2021 - 15
Meat+Poultry - November 2021 - 16
Meat+Poultry - November 2021 - 17
Meat+Poultry - November 2021 - 18
Meat+Poultry - November 2021 - 19
Meat+Poultry - November 2021 - 20
Meat+Poultry - November 2021 - 21
Meat+Poultry - November 2021 - 22
Meat+Poultry - November 2021 - 23
Meat+Poultry - November 2021 - 24
Meat+Poultry - November 2021 - 25
Meat+Poultry - November 2021 - 26
Meat+Poultry - November 2021 - 27
Meat+Poultry - November 2021 - 28
Meat+Poultry - November 2021 - 29
Meat+Poultry - November 2021 - 30
Meat+Poultry - November 2021 - 31
Meat+Poultry - November 2021 - 32
Meat+Poultry - November 2021 - 33
Meat+Poultry - November 2021 - 34
Meat+Poultry - November 2021 - VDG - 1
Meat+Poultry - November 2021 - VDG - 2
Meat+Poultry - November 2021 - 35
Meat+Poultry - November 2021 - 36
Meat+Poultry - November 2021 - 37
Meat+Poultry - November 2021 - 38
Meat+Poultry - November 2021 - 39
Meat+Poultry - November 2021 - 40
Meat+Poultry - November 2021 - 41
Meat+Poultry - November 2021 - 42
Meat+Poultry - November 2021 - 43
Meat+Poultry - November 2021 - 44
Meat+Poultry - November 2021 - 45
Meat+Poultry - November 2021 - 46
Meat+Poultry - November 2021 - 47
Meat+Poultry - November 2021 - 48
Meat+Poultry - November 2021 - 49
Meat+Poultry - November 2021 - 50
Meat+Poultry - November 2021 - 51
Meat+Poultry - November 2021 - 52
Meat+Poultry - November 2021 - 53
Meat+Poultry - November 2021 - 54
Meat+Poultry - November 2021 - 55
Meat+Poultry - November 2021 - 56
Meat+Poultry - November 2021 - 57
Meat+Poultry - November 2021 - 58
Meat+Poultry - November 2021 - 59
Meat+Poultry - November 2021 - 60
Meat+Poultry - November 2021 - 61
Meat+Poultry - November 2021 - 62
Meat+Poultry - November 2021 - 63
Meat+Poultry - November 2021 - 64
Meat+Poultry - November 2021 - 65
Meat+Poultry - November 2021 - 66
Meat+Poultry - November 2021 - 67
Meat+Poultry - November 2021 - 68
Meat+Poultry - November 2021 - 69
Meat+Poultry - November 2021 - 70
Meat+Poultry - November 2021 - 71
Meat+Poultry - November 2021 - 72
Meat+Poultry - November 2021 - 73
Meat+Poultry - November 2021 - 74
Meat+Poultry - November 2021 - 75
Meat+Poultry - November 2021 - 76
Meat+Poultry - November 2021 - 77
Meat+Poultry - November 2021 - 78
Meat+Poultry - November 2021 - 79
Meat+Poultry - November 2021 - 80
Meat+Poultry - November 2021 - 81
Meat+Poultry - November 2021 - 82
Meat+Poultry - November 2021 - 83
Meat+Poultry - November 2021 - 84
Meat+Poultry - November 2021 - Marel - 1
Meat+Poultry - November 2021 - Marel - 2
Meat+Poultry - November 2021 - Marel - 3
Meat+Poultry - November 2021 - Marel - 4
Meat+Poultry - November 2021 - Marel - 5
Meat+Poultry - November 2021 - Marel - 6
Meat+Poultry - November 2021 - Marel - 7
Meat+Poultry - November 2021 - Marel - 8
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
https://digital.meatpoultry.com/sosland/mp/2021_02_01
https://digital.meatpoultry.com/sosland/mp/2021_01_01
https://digital.meatpoultry.com/sosland/mp/2020_12_01
https://digital.meatpoultry.com/sosland/mp/2020_11_01
https://digital.meatpoultry.com/sosland/mp/2020_10_01
https://digital.meatpoultry.com/sosland/mp/2020_09_01
https://digital.meatpoultry.com/sosland/mp/2020_08_01
https://digital.meatpoultry.com/sosland/mp/2020_07_01
https://digital.meatpoultry.com/sosland/mp/2020_06_01
https://digital.meatpoultry.com/sosland/mp/2020_05_01
https://digital.meatpoultry.com/sosland/mp/2020_04_01
https://digital.meatpoultry.com/sosland/mp/2020_03_01
https://digital.meatpoultry.com/sosland/mp/2020_02_01
https://digital.meatpoultry.com/sosland/mp/2020_01_01
https://digital.meatpoultry.com/sosland/mp/2019_12_01
https://digital.meatpoultry.com/sosland/mp/2019_11_01
https://digital.meatpoultry.com/sosland/mp/2019_10_01
https://digital.meatpoultry.com/sosland/mp/2019_09_01
https://digital.meatpoultry.com/sosland/mp/2019_08_01
https://digital.meatpoultry.com/sosland/mp/2019_07_11
https://digital.meatpoultry.com/sosland/mp/2019_06_01
https://digital.meatpoultry.com/sosland/mp/2019_05_01
https://digital.meatpoultry.com/sosland/mp/2019_04_01
https://digital.meatpoultry.com/sosland/mp/2019_03_01
https://digital.meatpoultry.com/sosland/mp/2019_02_01
https://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
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http://digital.meatpoultry.com/sosland/mp/2018_10_01
http://digital.meatpoultry.com/sosland/mp/2018_09_01
http://digital.meatpoultry.com/sosland/mp/2018_08_01
http://digital.meatpoultry.com/sosland/mp/2018_07_01
http://digital.meatpoultry.com/sosland/mp/2018_06_01
http://digital.meatpoultry.com/sosland/mp/2018_05_01
http://digital.meatpoultry.com/sosland/mp/2018_04_01
http://digital.meatpoultry.com/sosland/mp/2018_03_01
https://www.nxtbook.com/sosland/mp/2018_02_01
https://www.nxtbook.com/sosland/mp/2018_01_01
https://www.nxtbook.com/sosland/mp/2017_12_01
https://www.nxtbook.com/sosland/mp/2017_11_01
https://www.nxtbook.com/sosland/mp/2017_10_01
https://www.nxtbook.com/sosland/mp/2017_09_01
https://www.nxtbook.com/sosland/mp/2017_08_01
https://www.nxtbook.com/sosland/mp/2017_07_01
https://www.nxtbook.com/sosland/mp/2017_06_01
https://www.nxtbook.com/sosland/mp/2017_05_01
https://www.nxtbook.com/sosland/mp/2017_04_01
https://www.nxtbook.com/sosland/mp/2017_03_01
https://www.nxtbook.com/sosland/mp/2017_02_01
https://www.nxtbook.com/sosland/mp/2017_01_01
https://www.nxtbook.com/sosland/mp/2016_12_01
https://www.nxtbook.com/sosland/mp/2016_11_01
https://www.nxtbook.com/sosland/mp/2016_10_01
https://www.nxtbook.com/sosland/mp/2016_09_01
https://www.nxtbook.com/sosland/mp/2016_08_01
https://www.nxtbook.com/sosland/mp/2016_07_01
https://www.nxtbook.com/sosland/mp/2016_06_01
https://www.nxtbook.com/sosland/mp/2016_05_01
https://www.nxtbook.com/sosland/mp/2016_04_01
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https://www.nxtbook.com/sosland/mp/2016_02_01
https://www.nxtbook.com/sosland/mp/2016_01_01
https://www.nxtbook.com/sosland/mp/2015_12_01
https://www.nxtbook.com/sosland/mp/2015_11_01
https://www.nxtbook.com/sosland/mp/2015_10_01
https://www.nxtbook.com/sosland/mp/2015_09_01
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https://www.nxtbook.com/sosland/mp/2015_07_01
https://www.nxtbook.com/sosland/mp/2015_06_01
https://www.nxtbook.com/sosland/mp/2015_05_01
https://www.nxtbook.com/sosland/mp/2015_04_01
https://www.nxtbook.com/sosland/mp/2015_03_01
https://www.nxtbook.com/sosland/mp/2015_02_01
https://www.nxtbook.com/sosland/mp/2015_01_01_mp
https://www.nxtbook.com/sosland/mp/2014_12_01
https://www.nxtbook.com/sosland/mp/2014_11_01
https://www.nxtbook.com/sosland/mp/2014_10_01
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https://www.nxtbook.com/sosland/mp/2014_08_01
https://www.nxtbook.com/sosland/mp/2014_07_01
https://www.nxtbook.com/sosland/mp/2014_06_01
https://www.nxtbook.com/sosland/mp/2014_05_01
https://www.nxtbook.com/sosland/mp/2014_04_01
https://www.nxtbook.com/sosland/mp/2014_03_01
https://www.nxtbook.com/sosland/mp/2014_02_01
https://www.nxtbook.com/sosland/mp/2014_01_01
https://www.nxtbook.com/sosland/mp/2013_12_01
https://www.nxtbook.com/sosland/mp/2013_11_01
https://www.nxtbook.com/sosland/mp/2013_10_01
https://www.nxtbook.com/sosland/mp/2013_09_01
https://www.nxtbook.com/sosland/mp/2013_08_01
https://www.nxtbook.com/sosland/mp/2013_07_01
https://www.nxtbook.com/sosland/mp/2013_06_01
https://www.nxtbook.com/sosland/mp/2013_05_01
https://www.nxtbook.com/sosland/mp/2013_04_01
https://www.nxtbook.com/sosland/mp/2013_03_01
https://www.nxtbook.com/sosland/mp/2013_02_01
https://www.nxtbook.com/sosland/mp/2013_01_01
https://www.nxtbook.com/sosland/mp/2012_12_01
https://www.nxtbook.com/sosland/mp/2012_11_01
https://www.nxtbook.com/sosland/mp/2012_10_01
https://www.nxtbook.com/sosland/mp/2012_09_01
https://www.nxtbook.com/sosland/mp/2012_08_01
https://www.nxtbook.com/sosland/mp/2012_07_01
https://www.nxtbook.com/sosland/mp/2012_06_01
https://www.nxtbook.com/sosland/mp/2012_05_01
https://www.nxtbook.com/sosland/mp/2012_04_01
https://www.nxtbook.com/sosland/mp/2012_03_01
https://www.nxtbook.com/sosland/mp/2012_02_01
https://www.nxtbook.com/sosland/mp/2012_01_01
https://www.nxtbook.com/sosland/mp/2011_12_01
https://www.nxtbook.com/sosland/mp/2011_11_01
https://www.nxtbook.com/sosland/mp/2011_10_01
https://www.nxtbook.com/sosland/mp/2011_09_01
https://www.nxtbook.com/sosland/mp/2011_08_01
https://www.nxtbook.com/sosland/mp/2011_07_01
https://www.nxtbook.com/sosland/mp/2011_06_01
https://www.nxtbook.com/sosland/mp/2011_05_01
https://www.nxtbook.com/sosland/mp/2011_04_01
https://www.nxtbook.com/sosland/mp/2011_03_01
https://www.nxtbook.com/sosland/mp/2011_02_01
https://www.nxtbook.com/sosland/mp/2011_01_01
https://www.nxtbook.com/sosland/mp/2010_12_01
https://www.nxtbook.com/sosland/mp/2010_11_01
https://www.nxtbook.com/sosland/mp/2010_10_01
https://www.nxtbook.com/sosland/mp/2010_09_01
http://digital.meatpoultry.com/sosland/mp/2010_08_01
http://digital.meatpoultry.com/sosland/mp/2010_07_01
http://digital.meatpoultry.com/sosland/mp/2010_06_01
http://digital.meatpoultry.com/sosland/mp/2010_05_01
http://digital.meatpoultry.com/sosland/mp/2010_04_01
http://digital.meatpoultry.com/sosland/mp/2010_03_01
http://digital.meatpoultry.com/sosland/mp/2010_02_01
http://digital.meatpoultry.com/sosland/mp/2010_01_01
http://digital.meatpoultry.com/sosland/mp/2009_12_01
http://digital.meatpoultry.com/sosland/mp/2009_11_01
http://digital.meatpoultry.com/sosland/mp/2009_10_01
http://digital.meatpoultry.com/sosland/mp/2009_09_01
http://digital.meatpoultry.com/sosland/mp/2009_08_01
http://digital.meatpoultry.com/sosland/mp/2009_07_01
http://digital.meatpoultry.com/sosland/mp/2009_06_01
http://digital.meatpoultry.com/sosland/mp/2009_05_01
http://digital.meatpoultry.com/sosland/mp/2009_04_01
http://digital.meatpoultry.com/sosland/mp/2009_03_01
http://digital.meatpoultry.com/sosland/mp/2009_02_01
http://digital.meatpoultry.com/sosland/mp/2009_01_01
http://digital.meatpoultry.com/sosland/mp/2008_12_01
http://digital.meatpoultry.com/sosland/mp/2008_11_01
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http://digital.meatpoultry.com/sosland/mp/2008_09_01
http://digital.meatpoultry.com/sosland/mp/2008_08_01
http://digital.meatpoultry.com/sosland/mp/2008_07_01
http://digital.meatpoultry.com/sosland/mp/2008_06_01
http://digital.meatpoultry.com/sosland/mp/2008_05_01
http://digital.meatpoultry.com/sosland/mp/2008_04_01
http://digital.meatpoultry.com/sosland/mp/2008_03_01
http://digital.meatpoultry.com/sosland/mp/2008_02_01
http://digital.meatpoultry.com/sosland/mp/2008_01_01
http://digital.meatpoultry.com/sosland/mp/2007_12_01
http://digital.meatpoultry.com/sosland/mp/2007_11_01
http://digital.meatpoultry.com/sosland/mp/2007_10_01
http://digital.meatpoultry.com/sosland/mp/2007_09_01
http://digital.meatpoultry.com/sosland/mp/2007_08_01
http://digital.meatpoultry.com/sosland/mp/2007_07_01
http://digital.meatpoultry.com/sosland/mp/2007_06_01
http://digital.meatpoultry.com/sosland/mp/2007_05_01
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http://digital.meatpoultry.com/sosland/mp/2006_12_01
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