Meat+Poultry - March 2023 - SUPP3
BY THE NUMBERS
Bacon me crazy
Consumers hold fast to the
top-selling processed protein
By Rachael Oatman
roatman@sosland.com
T
ried and true, bacon boasts another
year capturing consumers' hearts. The
beloved cut of meat holds the top spot
as the top-selling processed protein,
according to data from IRI.
Over the past year, bacon has generated
$6.3 billion in sales in the United
States. This total is only down 1.3% from last
year, which IRI consultant Amanda Evans said
is good considering the high rate of inflation at
5.5%. Sales volume decreased slightly by 6.5% to
nearly 1 billion tonnes. Experts are not overly
concerned by the declining volume, as it is to be
expected givent recent economic pressures.
" This is one category consumers are not giving
up, which is great to see, " Evans said.
Bacon remains a really fun
space for experimentation
and has also proven to bring
that premium touch that can
help drive incrementality. "
Anne-Marie Roerink
$6.3 billion
Previous year's sales
1 billion tonnes
2022 sales volume
94%
Pork products
in the category
Consumers are especially not giving up on
pork-based bacon products. This subcategory
continues to dominate far beyond any other
bacon protein option.
" The majority of the proteins we're going to
see is pork bacon. That has definitely retained its
spot as being king, " Evans noted. " That makes it
about 94% of the category, with turkey being that
second-most common one at about 5% of the category.
Then we do have some smaller options -
such as plant-based, beef, chicken - we've seen
come into the category, but those haven't been
able to make quite the impact that pork or turkey
bacon has made up. "
MEAT+POULTRY 2023 BACON TRENDS + TECHNOLOGY
3
krasyuk - stock.adobe.com
Meat+Poultry - March 2023
Table of Contents for the Digital Edition of Meat+Poultry - March 2023
Meat+Poultry - March 2023 - Intro
Meat+Poultry - March 2023 - 1
Meat+Poultry - March 2023 - 2
Meat+Poultry - March 2023 - VDGA
Meat+Poultry - March 2023 - VDGB
Meat+Poultry - March 2023 - 3
Meat+Poultry - March 2023 - 4
Meat+Poultry - March 2023 - 5
Meat+Poultry - March 2023 - 6
Meat+Poultry - March 2023 - 7
Meat+Poultry - March 2023 - 8
Meat+Poultry - March 2023 - 9
Meat+Poultry - March 2023 - 10
Meat+Poultry - March 2023 - 11
Meat+Poultry - March 2023 - 12
Meat+Poultry - March 2023 - 13
Meat+Poultry - March 2023 - 14
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Meat+Poultry - March 2023 - 18
Meat+Poultry - March 2023 - 19
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Meat+Poultry - March 2023 - SUPP1
Meat+Poultry - March 2023 - SUPP2
Meat+Poultry - March 2023 - SUPP3
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Meat+Poultry - March 2023 - SUPP32
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