Meat+Poultry - March 2023 - 39
MEAT MARKET
With about 2,000 head of cattle in the winter
and 1,000 in the summer, Haun Ranch is able
to supply enough beef for their own retail
business while still sending the bulk of the
meat to outside processors, including repeat
shipments to JBS SA and Demkota Ranch Beef,
based in Aberdeen, SD.
The Hauns send the top 1% of their cattle to
be processed by Wausa Locker, Wausa, Neb.,
and Hudson Meats & Sausage Inc., Hudson, SD.
That beef is used to fulfill Haun Ranch Beef's
direct-to-consumer orders around the country.
Haun Ranch Beef offers cuts of steak, roasts,
ground beef, brisket, sausage, meat snacks
and bundles featuring a mix of the company's
products. The products are even sold at a local
flower shop, Blevior Floral, which is owned and
operated by Tyler and Jaclyn.
As business owners, Tyler and Jaclyn are
continually immersing themselves in marketing
study materials and other resources, learning
new business strategies.
" Since our businesses are so integrated
into our lives too, it's not like we don't talk
about work stuff when we're at home, "
Jaclyn said. " We're usually bouncing ideas
off each other or making sure we're making
wise choices. "
The couple described their approach to
marketing as adjusting to their customers'
needs. Instead of asking, " How can I sell my
product to you? " they ask, " What does the
customer need? " Haun Ranch Beef's non-local
customer base has grown most significantly.
Noting this, they began to offer bundles so that
distant customers could receive bulk products
in one delivery.
Moving forward, the Hauns hope to leave
everything they touch better than it was
before - including the land, cattle, people
and resources.
" And on the beef side, we'll be able to
hopefully share our beef with a lot of people
and hopefully make their lives better with
some really good beef, " Tyler said.
" If people aren't
willing to
help the next
generation
help make
some decisions
and learn how
things work,
it's kind of like
driving them
away. "
- BRAD HAUN
www.meatpoultry.com | 03.23 | MEAT+POULTRY
39
http://kohlerindustries.com
https://www.facebook.com/KohlerIndustries/
https://vimeo.com/kohlerindustries
https://www.youtube.com/kohlerindustries
https://www.linkedin.com/company/kohler-industries-inc/
Meat+Poultry - March 2023
Table of Contents for the Digital Edition of Meat+Poultry - March 2023
Meat+Poultry - March 2023 - Intro
Meat+Poultry - March 2023 - 1
Meat+Poultry - March 2023 - 2
Meat+Poultry - March 2023 - VDGA
Meat+Poultry - March 2023 - VDGB
Meat+Poultry - March 2023 - 3
Meat+Poultry - March 2023 - 4
Meat+Poultry - March 2023 - 5
Meat+Poultry - March 2023 - 6
Meat+Poultry - March 2023 - 7
Meat+Poultry - March 2023 - 8
Meat+Poultry - March 2023 - 9
Meat+Poultry - March 2023 - 10
Meat+Poultry - March 2023 - 11
Meat+Poultry - March 2023 - 12
Meat+Poultry - March 2023 - 13
Meat+Poultry - March 2023 - 14
Meat+Poultry - March 2023 - 15
Meat+Poultry - March 2023 - 16
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Meat+Poultry - March 2023 - 18
Meat+Poultry - March 2023 - 19
Meat+Poultry - March 2023 - 20
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Meat+Poultry - March 2023 - SUPP1
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