Meat+Poultry - March 2021 - bacon - 6
BU S INE S S STR ATEGY
24
24
24
Accelerated execution
Tender Belly had a timeline to eventually
offer its bacon at retail, the pandemic
put those plans on the front burner
b si m s@ so sl a n d .com
I
n 2010, Shannon and Erik Duffy, two unemployed brothers from Iowa, decided to take
a bacon recipe and make it work. Erik Duffy,
a trained chef started making the bacon at
his home and letting some of his local chef
friends try it. That bacon grew into what
would become Tender Belly, a company
selling gourmet bacon, ham, sausage, pulled pork
and jerky.
" About a month later we were having it made
at a local plant in Arizona, " said Shannon Duffy,
chief executive officer of Tender Belly, now
headquartered in Denver.
6
Photos: Tender Belly
By Bob Sims
GROWTH SPURT
Tender Belly sold bacon to mostly Arizona-based
high-end restaurants and a few very small retailers
before moving to Colorado. The brand is fun, Duffy
said, and about four years ago he noticed enough
restaurants were putting the name on menus that
Tender Belly began to get noticed by consumers.
" So, three years ago we took on investment
to really go after retail, " Duffy said. " It was slow
Brothers Erik (left) and
Shannon Duffy took
a bacon recipe and
made it work; the result
was Tender Belly.
2021 BACON TRENDS + TECHNOLOGY MEAT+ POULTRY
Bacon_MP_0321.indb 6
3/2/2021 1:40:51 PM
Meat+Poultry - March 2021
Table of Contents for the Digital Edition of Meat+Poultry - March 2021
Meat+Poultry - March 2021 - 1
Meat+Poultry - March 2021 - vdg - 1
Meat+Poultry - March 2021 - vdg - 2
Meat+Poultry - March 2021 - 1
Meat+Poultry - March 2021 - 2
Meat+Poultry - March 2021 - 3
Meat+Poultry - March 2021 - 4
Meat+Poultry - March 2021 - 5
Meat+Poultry - March 2021 - 6
Meat+Poultry - March 2021 - 7
Meat+Poultry - March 2021 - 8
Meat+Poultry - March 2021 - 9
Meat+Poultry - March 2021 - 10
Meat+Poultry - March 2021 - 11
Meat+Poultry - March 2021 - 12
Meat+Poultry - March 2021 - 13
Meat+Poultry - March 2021 - 14
Meat+Poultry - March 2021 - 15
Meat+Poultry - March 2021 - 16
Meat+Poultry - March 2021 - 17
Meat+Poultry - March 2021 - 18
Meat+Poultry - March 2021 - 19
Meat+Poultry - March 2021 - 20
Meat+Poultry - March 2021 - 21
Meat+Poultry - March 2021 - 22
Meat+Poultry - March 2021 - 23
Meat+Poultry - March 2021 - 24
Meat+Poultry - March 2021 - 25
Meat+Poultry - March 2021 - 26
Meat+Poultry - March 2021 - 27
Meat+Poultry - March 2021 - 28
Meat+Poultry - March 2021 - 29
Meat+Poultry - March 2021 - 30
Meat+Poultry - March 2021 - 31
Meat+Poultry - March 2021 - 32
Meat+Poultry - March 2021 - 33
Meat+Poultry - March 2021 - 34
Meat+Poultry - March 2021 - 35
Meat+Poultry - March 2021 - 36
Meat+Poultry - March 2021 - 37
Meat+Poultry - March 2021 - 38
Meat+Poultry - March 2021 - 39
Meat+Poultry - March 2021 - 40
Meat+Poultry - March 2021 - 41
Meat+Poultry - March 2021 - 42
Meat+Poultry - March 2021 - 43
Meat+Poultry - March 2021 - 44
Meat+Poultry - March 2021 - 45
Meat+Poultry - March 2021 - 46
Meat+Poultry - March 2021 - 47
Meat+Poultry - March 2021 - 48
Meat+Poultry - March 2021 - 49
Meat+Poultry - March 2021 - 50
Meat+Poultry - March 2021 - 51
Meat+Poultry - March 2021 - 52
Meat+Poultry - March 2021 - 53
Meat+Poultry - March 2021 - 54
Meat+Poultry - March 2021 - 55
Meat+Poultry - March 2021 - 56
Meat+Poultry - March 2021 - 57
Meat+Poultry - March 2021 - 58
Meat+Poultry - March 2021 - 59
Meat+Poultry - March 2021 - 60
Meat+Poultry - March 2021 - 61
Meat+Poultry - March 2021 - 62
Meat+Poultry - March 2021 - 63
Meat+Poultry - March 2021 - 64
Meat+Poultry - March 2021 - 65
Meat+Poultry - March 2021 - 66
Meat+Poultry - March 2021 - 67
Meat+Poultry - March 2021 - 68
Meat+Poultry - March 2021 - 69
Meat+Poultry - March 2021 - 70
Meat+Poultry - March 2021 - 71
Meat+Poultry - March 2021 - 72
Meat+Poultry - March 2021 - 73
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Meat+Poultry - March 2021 - 76
Meat+Poultry - March 2021 - 77
Meat+Poultry - March 2021 - 78
Meat+Poultry - March 2021 - 79
Meat+Poultry - March 2021 - 80
Meat+Poultry - March 2021 - 81
Meat+Poultry - March 2021 - 82
Meat+Poultry - March 2021 - 83
Meat+Poultry - March 2021 - 84
Meat+Poultry - March 2021 - bacon - 1
Meat+Poultry - March 2021 - bacon - 2
Meat+Poultry - March 2021 - bacon - 3
Meat+Poultry - March 2021 - bacon - 4
Meat+Poultry - March 2021 - bacon - 5
Meat+Poultry - March 2021 - bacon - 6
Meat+Poultry - March 2021 - bacon - 7
Meat+Poultry - March 2021 - bacon - 8
Meat+Poultry - March 2021 - bacon - 9
Meat+Poultry - March 2021 - bacon - 10
Meat+Poultry - March 2021 - bacon - 11
Meat+Poultry - March 2021 - bacon - 12
Meat+Poultry - March 2021 - bacon - 13
Meat+Poultry - March 2021 - bacon - 14
Meat+Poultry - March 2021 - bacon - 15
Meat+Poultry - March 2021 - bacon - 16
Meat+Poultry - March 2021 - bacon - 17
Meat+Poultry - March 2021 - bacon - 18
Meat+Poultry - March 2021 - bacon - 19
Meat+Poultry - March 2021 - bacon - 20
Meat+Poultry - March 2021 - bacon - 21
Meat+Poultry - March 2021 - bacon - 22
Meat+Poultry - March 2021 - bacon - 23
Meat+Poultry - March 2021 - bacon - 24
Meat+Poultry - March 2021 - Marel - 1
Meat+Poultry - March 2021 - Marel - 2
Meat+Poultry - March 2021 - Marel - 3
Meat+Poultry - March 2021 - Marel - 4
Meat+Poultry - March 2021 - Marel - 5
Meat+Poultry - March 2021 - Marel - 6
Meat+Poultry - March 2021 - Marel - 7
Meat+Poultry - March 2021 - Marel - 8
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