Meat+Poultry - March 2021 - 82

THE INSIDER

Home for
hot dogs and
a dream
Consumer data culled by market research firm
Nielsen found that some US cities relish hot
dogs and sausages more than others, according to an analysis by the National
Hot Dog and Sausage Council (NHDSC).
Los Angeles led the pack as the retail sales top dog despite being home base
for Beyond Meat, maker of plant-based protein products engineered to look,
cook and taste like meat. New York was the second-biggest hot dog market with
Dallas/Ft. Worth placing third. Chicago, Philadelphia, Boston, Houston, Atlanta,
Tampa and Phoenix round out the Top 10.
" Upstate New York and the south each have great hot dog traditions with
popular local hot dog brands that drive demand in those communities, " said
Eric Mittenthal, NHDSC president and Hot Dog Top Dog. " Buffalo is the only
city with a baseball stadium named after its hot dog brand, Sahlens, while
Carolina Pride dogs are a celebration of their local history dating back more
than 100 years. "

Chicken sandwich sneak
peek and perks
McDonald's Corp. entered the chicken sandwich
wars, and a few lucky fans were dressed to kill - in a
limited-edition capsule collection.
As part of the promotion, loyal McDonald's
fans were given early access to the new sandwich
one day before its official launch nationwide; an
original, never-before-heard audio track created
by music producer Tay Keith on 7 " vinyl; and a limited-edition hoodie with
" crispyjuicytender " emblazoned across the back and a waveform design of Tay
Keith's original track running up one sleeve.
" We know fans can't wait for our new Crispy Chicken Sandwich to hit
restaurants, so we're celebrating them and this moment with a drop like no
other, " said David Tovar, vice president of US communications. " We're excited
to give fans early access to this sandwich and exclusive swag they can't get
anywhere else to memorialize this great addition to our menu. "

" This experience is similar
to a hurricane. "

- Joe Sanderson Jr., chairman and chief executive officer of Sanderson
Farms, on executing the company's crisis plans in the wake of midFebruary winter storms and widespread power outages that closed plants
and interrupted shipments to many meat and poultry companies.

MEAT+ POULTRY | 03.21 | www.meatpoultry.com

Hormel Foods Corp. expanded its
digital entertainment network with
the launch of " Heart to Table, " a
digital thought-leadership series
featuring stories and inspiration
from chefs, celebrities and authors
celebrating food.
Brent Graber, former HGTV
and Food Network Branded
Entertainment executive producer,
and Laurie March, television
producer, food influencer and home
and lifestyle expert, produced
the series. The first four episodes
of " Heart to Table " currently
are available with new releases
scheduled monthly. Guests and
contributors include Vivian
Howard, a James Beard winner,
Peabody Award winner, cookbook
author, former PBS personality
and executive chef, and James
Beard Award-winning food writer,
attorney and certified barbecue
judge Adrian Miller.
" Hormel Foods continues to
lead in multifaceted entertainment
with 'Heart to Table.' Audiences
can listen to the podcast, peruse
profiles of savvy chefs and guests
on the website, dive into quality
recipe content tying into monthly
themes and even participate in
interactive media experiences on
the company's social platforms, "
March said. " This whole effort is
a great demonstration of what it
looks like to be forward thinking in
the food space. "

National Hot Dog and Sausage Council; McDonald's Corp.; Hormel Foods Corp.

OVERherd

Hormel's podcast
broadcast

http://www.meatpoultry.com

Meat+Poultry - March 2021

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