Meat+Poultry - July 2021 - 35

a company that would help sustain the American
bison population while sharing the benefits of
bison with consumers around Colorado and
ultimately, throughout the country.
" Most of bison at that time was being sold
in the game meat category - it wasn't available
in regular retail stores, just in a few smaller
stores in Denver, " Dineen said. " No one was
focusing on distributing quality product and
growing the market. No one was raising a
quality animal, putting that product into
modern packaging, standing behind the quality
and offering fresh product to the retailer. No
one was doing that, so we saw an opportunity
to take this product to another level. That's
how our business started. "
In 1987, Dineen started Rocky Mountain
Natural Meats and subsequently introduced the
Great Range Bison brand.
" The joke was that I started this company
by delivering bison to customers out of the
back of my pickup, but that wasn't true, "
Dineen said with a laugh. " It was a Nissan
Sentra station wagon. That's really how it
got started. "
The first challenge of the new company and
brand was quality.
" There was no consistency in the products
before, " he explained. " We tried to resolve
some of the problems by having the right aged
animal, a proper feed program and good body
condition. We really focused on quality. "
The company developed its own grading
system early on to help it receive the product
quality and consistency customers would
expect. Unlike the beef industry, there is no
US Department of Agriculture grading system
for bison.
" Our grading system was basically a 'yes' or
'no' grade, " Dineen said. " Was it good enough
to put our name on the package? "
For the first 10 years, the Great Range Bison
product was mostly sold in the Denver area
- at retailers such as King Sooper's, Safeway
and Albertsons. The brand also had a decent
presence in the foodservice market in Denver.
" We had good consumer awareness and
acceptance of the product in that area, with
room to grow, " Dineen said.
PRODUCTION EXPANSION
In 1998, Rocky Mountain built its own
production facility in Denver. Prior to that
www.meatpoultry.com | 07.21 | MEAT+POULTRY 35
time, the company was leasing a USDAinspected
plant. The slaughter and fabrication
services were still outsourced to other facilities
but with this new production facility the
cutting and grinding was now done in-house.
" When we started doing our own cutting
and grinding at our own facility, that's when
our business really took off, " Dineen said. " We
put out a case-ready, 90% lean ground bison
product that continues to be one of our biggest
sellers today. We started out with retailers in
Denver and then picked up grocery chains
around the country. "
In 2007, Rocky Mountain built its current
facility in Henderson, Colo., bringing
fabrication, cutting and grinding, in addition
to marketing and distribution, under the same
roof, and gaining much-needed efficiencies at
the same time. The 50,000-square-foot facility
- which will soon expand to 62,000 square
feet - handles all the carcass fabrication
and further processing of all the bison the
company sells.
One room in the plant is devoted to carcass
fabrication, the other is for further processing,
including two different grinding lines and a
steak-cutting line. The product is packaged
case ready in form-and-fill packaging with
some portion-control skin packs for steaks. A
very small amount of product is packaged for
private label.
Great Range Bison steaks
are packaged in portioncontrol
skin packs for retail
and foodservice customers.
http://www.meatpoultry.com

Meat+Poultry - July 2021

Table of Contents for the Digital Edition of Meat+Poultry - July 2021

Meat+Poultry - July 2021 - Intro
Meat+Poultry - July 2021 - VDG-1
Meat+Poultry - July 2021 - VDG-2
Meat+Poultry - July 2021 - 1
Meat+Poultry - July 2021 - 2
Meat+Poultry - July 2021 - 3
Meat+Poultry - July 2021 - 4
Meat+Poultry - July 2021 - 5
Meat+Poultry - July 2021 - 6
Meat+Poultry - July 2021 - 7
Meat+Poultry - July 2021 - 8
Meat+Poultry - July 2021 - 9
Meat+Poultry - July 2021 - 10
Meat+Poultry - July 2021 - 11
Meat+Poultry - July 2021 - 12
Meat+Poultry - July 2021 - 13
Meat+Poultry - July 2021 - 14
Meat+Poultry - July 2021 - 15
Meat+Poultry - July 2021 - 16
Meat+Poultry - July 2021 - 17
Meat+Poultry - July 2021 - 18
Meat+Poultry - July 2021 - 19
Meat+Poultry - July 2021 - 20
Meat+Poultry - July 2021 - 21
Meat+Poultry - July 2021 - 22
Meat+Poultry - July 2021 - 23
Meat+Poultry - July 2021 - 24
Meat+Poultry - July 2021 - 25
Meat+Poultry - July 2021 - 26
Meat+Poultry - July 2021 - 27
Meat+Poultry - July 2021 - 28
Meat+Poultry - July 2021 - 29
Meat+Poultry - July 2021 - 30
Meat+Poultry - July 2021 - 31
Meat+Poultry - July 2021 - 32
Meat+Poultry - July 2021 - 33
Meat+Poultry - July 2021 - 34
Meat+Poultry - July 2021 - 35
Meat+Poultry - July 2021 - 36
Meat+Poultry - July 2021 - 37
Meat+Poultry - July 2021 - 38
Meat+Poultry - July 2021 - 39
Meat+Poultry - July 2021 - 40
Meat+Poultry - July 2021 - 41
Meat+Poultry - July 2021 - 42
Meat+Poultry - July 2021 - 43
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Meat+Poultry - July 2021 - 45
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Meat+Poultry - July 2021 - 48
Meat+Poultry - July 2021 - 49
Meat+Poultry - July 2021 - 50
Meat+Poultry - July 2021 - 51
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Meat+Poultry - July 2021 - 53
Meat+Poultry - July 2021 - 54
Meat+Poultry - July 2021 - 55
Meat+Poultry - July 2021 - 56
Meat+Poultry - July 2021 - 57
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Meat+Poultry - July 2021 - 103
Meat+Poultry - July 2021 - 104
Meat+Poultry - July 2021 - Marel-1
Meat+Poultry - July 2021 - Marel-2
Meat+Poultry - July 2021 - Marel-3
Meat+Poultry - July 2021 - Marel-4
Meat+Poultry - July 2021 - Marel-5
Meat+Poultry - July 2021 - Marel-6
Meat+Poultry - July 2021 - Marel-7
Meat+Poultry - July 2021 - Marel-8
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
https://digital.meatpoultry.com/sosland/mp/2021_02_01
https://digital.meatpoultry.com/sosland/mp/2021_01_01
https://digital.meatpoultry.com/sosland/mp/2020_12_01
https://digital.meatpoultry.com/sosland/mp/2020_11_01
https://digital.meatpoultry.com/sosland/mp/2020_10_01
https://digital.meatpoultry.com/sosland/mp/2020_09_01
https://digital.meatpoultry.com/sosland/mp/2020_08_01
https://digital.meatpoultry.com/sosland/mp/2020_07_01
https://digital.meatpoultry.com/sosland/mp/2020_06_01
https://digital.meatpoultry.com/sosland/mp/2020_05_01
https://digital.meatpoultry.com/sosland/mp/2020_04_01
https://digital.meatpoultry.com/sosland/mp/2020_03_01
https://digital.meatpoultry.com/sosland/mp/2020_02_01
https://digital.meatpoultry.com/sosland/mp/2020_01_01
https://digital.meatpoultry.com/sosland/mp/2019_12_01
https://digital.meatpoultry.com/sosland/mp/2019_11_01
https://digital.meatpoultry.com/sosland/mp/2019_10_01
https://digital.meatpoultry.com/sosland/mp/2019_09_01
https://digital.meatpoultry.com/sosland/mp/2019_08_01
https://digital.meatpoultry.com/sosland/mp/2019_07_11
https://digital.meatpoultry.com/sosland/mp/2019_06_01
https://digital.meatpoultry.com/sosland/mp/2019_05_01
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https://digital.meatpoultry.com/sosland/mp/2019_03_01
https://digital.meatpoultry.com/sosland/mp/2019_02_01
https://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
http://digital.meatpoultry.com/sosland/mp/2018_11_01
http://digital.meatpoultry.com/sosland/mp/2018_10_01
http://digital.meatpoultry.com/sosland/mp/2018_09_01
http://digital.meatpoultry.com/sosland/mp/2018_08_01
http://digital.meatpoultry.com/sosland/mp/2018_07_01
http://digital.meatpoultry.com/sosland/mp/2018_06_01
http://digital.meatpoultry.com/sosland/mp/2018_05_01
http://digital.meatpoultry.com/sosland/mp/2018_04_01
http://digital.meatpoultry.com/sosland/mp/2018_03_01
https://www.nxtbook.com/sosland/mp/2018_02_01
https://www.nxtbook.com/sosland/mp/2018_01_01
https://www.nxtbook.com/sosland/mp/2017_12_01
https://www.nxtbook.com/sosland/mp/2017_11_01
https://www.nxtbook.com/sosland/mp/2017_10_01
https://www.nxtbook.com/sosland/mp/2017_09_01
https://www.nxtbook.com/sosland/mp/2017_08_01
https://www.nxtbook.com/sosland/mp/2017_07_01
https://www.nxtbook.com/sosland/mp/2017_06_01
https://www.nxtbook.com/sosland/mp/2017_05_01
https://www.nxtbook.com/sosland/mp/2017_04_01
https://www.nxtbook.com/sosland/mp/2017_03_01
https://www.nxtbook.com/sosland/mp/2017_02_01
https://www.nxtbook.com/sosland/mp/2017_01_01
https://www.nxtbook.com/sosland/mp/2016_12_01
https://www.nxtbook.com/sosland/mp/2016_11_01
https://www.nxtbook.com/sosland/mp/2016_10_01
https://www.nxtbook.com/sosland/mp/2016_09_01
https://www.nxtbook.com/sosland/mp/2016_08_01
https://www.nxtbook.com/sosland/mp/2016_07_01
https://www.nxtbook.com/sosland/mp/2016_06_01
https://www.nxtbook.com/sosland/mp/2016_05_01
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https://www.nxtbook.com/sosland/mp/2016_02_01
https://www.nxtbook.com/sosland/mp/2016_01_01
https://www.nxtbook.com/sosland/mp/2015_12_01
https://www.nxtbook.com/sosland/mp/2015_11_01
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https://www.nxtbook.com/sosland/mp/2015_02_01
https://www.nxtbook.com/sosland/mp/2015_01_01_mp
https://www.nxtbook.com/sosland/mp/2014_12_01
https://www.nxtbook.com/sosland/mp/2014_11_01
https://www.nxtbook.com/sosland/mp/2014_10_01
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https://www.nxtbook.com/sosland/mp/2014_02_01
https://www.nxtbook.com/sosland/mp/2014_01_01
https://www.nxtbook.com/sosland/mp/2013_12_01
https://www.nxtbook.com/sosland/mp/2013_11_01
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https://www.nxtbook.com/sosland/mp/2013_02_01
https://www.nxtbook.com/sosland/mp/2013_01_01
https://www.nxtbook.com/sosland/mp/2012_12_01
https://www.nxtbook.com/sosland/mp/2012_11_01
https://www.nxtbook.com/sosland/mp/2012_10_01
https://www.nxtbook.com/sosland/mp/2012_09_01
https://www.nxtbook.com/sosland/mp/2012_08_01
https://www.nxtbook.com/sosland/mp/2012_07_01
https://www.nxtbook.com/sosland/mp/2012_06_01
https://www.nxtbook.com/sosland/mp/2012_05_01
https://www.nxtbook.com/sosland/mp/2012_04_01
https://www.nxtbook.com/sosland/mp/2012_03_01
https://www.nxtbook.com/sosland/mp/2012_02_01
https://www.nxtbook.com/sosland/mp/2012_01_01
https://www.nxtbook.com/sosland/mp/2011_12_01
https://www.nxtbook.com/sosland/mp/2011_11_01
https://www.nxtbook.com/sosland/mp/2011_10_01
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https://www.nxtbook.com/sosland/mp/2010_12_01
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http://digital.meatpoultry.com/sosland/mp/2010_08_01
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