MEAT+POULTRY - January 2025 - 61

'Guess you could say they thought things
through. The Summersville plant was expanded
to provide a total of 19,000 square feet and
came under USDA inspection, which brought
the opportunity to serve a broader market.
The plant retained its small retail meat shop
and continued its focus primarily on slaughter
under inspection and custom processing.
In the meantime, the company built
and opened two other retail meat shops in
Marshfield and Salem, about 100 miles apart
and both in rural communities. Each of the
new stores has a small footprint, ranging from
2,000 to 3,000 square feet.
" Our retail stores have standard grocery
items and bulk food items in addition to our
meats, " Keene explains. " The retail store in
Salem features a small deli with handmade
sandwiches. All of our slaughter and most
of the cutting and processing is done at our
plant in Summersville. This better utilizes the
equipment and resources at our plant, which
is a central location where we break down
carcasses and make bratwurst, jerky, summer
sausages and other cured or cooked meats.
It also helps keep our retail locations clean,
reduces storage problems and simplifies the
job for employees at those locations. "
NEW OPPORTUNITIES
This is where the real traction for Zimmerman
Meats is found: leveraging existing resources
and processes to develop new opportunities.
For example, producers and customers who
might never have considered a 200-mile round
trip to the original Summersville location
to drop-off their livestock and pick-up their
meats are now able to deliver those live
animals to drop points near each of the retail
stores, and the finished products are returned
to the retail location for pick-up - which has
significantly expanded the plant's service area.
They are currently booked about two months
out for custom slaughter and processing.
A second example of this application of
existing resources to meet a broad range of
customer needs is found in the array of private
label and co-packing clients that Zimmerman
Meats serves.
" We provide private labeling for the
inspected processing of over 50 livestock
producers who can then take those products
to market under their own name, " Keene
noted. " As we invest in layout, processing, and
packaging improvements for our retail and
wholesale products, we do our best to make
those options available for our private label
and co-packing clients
as well. "
In a more recent
strategic move, Zimmerman
Meats has started to focus
development efforts on
" We private
label inspected
meats for
about 50
livestock
producers in
our area who
can then sell
those products
under their
own name. "
- ISAAC KEENE
Lions Prime pet food
includes beef, pork
and chicken flavors.
www.meatpoultry.com | 01.25 | MEAT+POULTRY
61

http://www.meatpoultry.com

MEAT+POULTRY - January 2025

Table of Contents for the Digital Edition of MEAT+POULTRY - January 2025

MEAT+POULTRY - January 2025 - Intro
MEAT+POULTRY - January 2025 - FC1
MEAT+POULTRY - January 2025 - FC2
MEAT+POULTRY - January 2025 - 1
MEAT+POULTRY - January 2025 - 2
MEAT+POULTRY - January 2025 - 3
MEAT+POULTRY - January 2025 - 4
MEAT+POULTRY - January 2025 - 5
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2025
https://digital.meatpoultry.com/sosland/mp/ippe-preshow-december-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2024
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2024
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2024
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2023
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-july-2023
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2023
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https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-beef-trends-technology-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternative-trends-and-technology-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
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