Meat+Poultry - February 2024 - 12

BUSINESS NOTES
Butterball debuts social
responsibility report
Butterball LLC debuted its corporate social responsibility report on Oct. 8. The document
tackles various initiatives the company accomplished and additional topics it plans to
address in the future including worker safety and health, high-quality food, sustainability
projects and philanthropy.
" We've seen an increasing demand for greater transparency in sustainable business
practices from those who serve, sell and consume Butterball products. Publishing this
first public-facing corporate social responsibility report underscores our commitment to
responsible food production and agricultural practices, " said Butterball President and
CEO Jay Jandrain.
A top priority Butterball listed was its employees. The North Carolina-based company
introduced a Butterball Rewards program that incentivizes points for performance,
attendance and other achievements. Butterball also wants more growth in its Leadership
Apprentice Program and Management and Development Program.
The company laid out its commitment to the welfare of turkeys that it will produce
for customers. Butterball said it would enhance turkeys' well-being through advanced
technology and additional training of its workers. All products will also hold the
American Humane Certified seal. Recently, Butterball completed a brand refresh, new
packaging designs, renovated and simplified ingredient statements and new product
launches for its all-natural line.
" We hold ourselves to a high standard of excellence for how we do business, from our
commitment to our people and the care and well-being of our turkeys to our stewardship
of the environment and the way we give back to our communities, " Jandrain continued.
" We know the impact we can have, and we're proud to share our accomplishments,
continued efforts and goals for the future. "
Tennessee, Kentucky pork producers unite
The Kentucky Pork Producers Association and the Tennessee Pork Producers
Association entered a strategic partnership to collaborate on issues affecting the pork
industry in the region and pool financial resources.
VCOOL on
Canada's
agenda
Canada's Minister
of Agriculture and
Agri-Food, Lawrence
MacAulay, expressed
concern that the United
States' Proposition 12
and voluntary country of
origin labeling (VCOOL)
regulations for animal
agriculture could have
the potential to restrict
trade and disrupt supply
chains for red meat.
MacAulay embarked
on his first ministerial
outreach trip to the
United States since
his appointment as
minister of agriculture
and agri-food on July
26, 2023. He met with
key industry and
agri-food stakeholders
to strengthen ties
and advance shared
priorities. While in
Washington, MacAulay
met with US Secretary
of Agriculture Tom
Vilsack, where he voiced
concerns of Prop 12 and
VCOOL.
The associations have similar strengths with a shared producer base, an emphasis on
youth engagement, and a desire to be representative of all sizes and types of producers.
The associations named four pillars to funnel their efforts; public image, people,
sustainability and interstate relationships.
Each association will keep its own separate identity but will be overseen by a
managing council with representatives from both Kentucky and Tennessee.
12 MEAT+POULTRY | 02.24 | www.meatpoultry.com
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visit MEATPOULTRY.com
©THE TOIDI - STOCK.ADOBE.COM, Lance Cheung

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Meat+Poultry - February 2024

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