MEAT+POULTRY - August 2024 - 42

COVER STORY
About
10% of
location and community that is accepting of it
isn't necessarily a given.
" You can't go try and do it somewhere that's
going to hate you right off the bat, " he said, and
that is what made Richfield appealing. " You've
got to have people that are willing to roll up
their sleeves and go to work with you. "
Hiring at the plant has not been a significant
hurdle, and as of mid-summer, UBP had just
over 30 employees, which is enough to keep up
with the initial demand and working through
efficiencies at the plant to ensure continued
growth and additional capacity. The leadership
team, including those in key roles such as
the plant manager, kill floor manager and
fab floor manager, is comprised of a mixture
of people with backgrounds in the cattle
industry and some with experience in largescale
meat processing plants. Throughout the
start-up, Barlow said the knowledge and input
from US Department of Agriculture officials
has been beneficial as they continue to be
integral in identifying opportunities for more
operational efficiencies.
the company's
product is sold
as UBP-branded
beef, direct to
consumers.
UBP is working with about 40 area
beef producers from within a radius of
approximately 200 miles of the plant. In midJuly,
UBP was slaughtering about 100 head of
cattle per week. Of the beef produced from
those cattle, about 70% goes to foodservice
customers, much of which is ground
product those customers have contracted
for. Additionally, about 20% of the product
is custom processing and the remaining
10% is sold as UBP branded product direct
to consumers.
Eleven weeks into production, Barlow said
the emphasis was on navigating customers'
specifications, coordinating cut lists and
packaging requirements of the three segments
of the business.
" At this point we're in a position that most
of what we're doing is buying cattle and selling
beef for these guys, " Barlow said. " And it's
making a massive impact in the state, and we
are doing what we said. "
The initial production goals are being met
and Barlow said he has no doubt that the
growth will ensure UBP will hit increased
capacity targets in the next three to five years.
" We literally will be turning around
thousands of head of cattle that will not have
to leave the state anymore. "
42 MEAT+POULTRY | 08.24 | www.meatpoultry.com

http://www.meatpoultry.com

MEAT+POULTRY - August 2024

Table of Contents for the Digital Edition of MEAT+POULTRY - August 2024

MEAT+POULTRY - August 2024 - Intro
MEAT+POULTRY - August 2024 - 1
MEAT+POULTRY - August 2024 - 2
MEAT+POULTRY - August 2024 - 3
MEAT+POULTRY - August 2024 - 4
MEAT+POULTRY - August 2024 - 5
MEAT+POULTRY - August 2024 - 6
MEAT+POULTRY - August 2024 - 7
MEAT+POULTRY - August 2024 - 8
MEAT+POULTRY - August 2024 - 9
MEAT+POULTRY - August 2024 - 10
MEAT+POULTRY - August 2024 - 11
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MEAT+POULTRY - August 2024 - 20
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MEAT+POULTRY - August 2024 - 33
MEAT+POULTRY - August 2024 - 34
MEAT+POULTRY - August 2024 - 33a
MEAT+POULTRY - August 2024 - 33b
MEAT+POULTRY - August 2024 - 35
MEAT+POULTRY - August 2024 - 36
MEAT+POULTRY - August 2024 - 37
MEAT+POULTRY - August 2024 - 38
MEAT+POULTRY - August 2024 - 39
MEAT+POULTRY - August 2024 - 40
MEAT+POULTRY - August 2024 - 41
MEAT+POULTRY - August 2024 - 42
MEAT+POULTRY - August 2024 - 43
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