MEAT+POULTRY - August 2024 - 24

SPONSORED CONTENT
PROVISUR LEGACY BRANDS
Provisur is
a leading
industrial
food processing
equipment
manufacturer
headquartered in
Chicago, Illinois, with a
global network of sales and service
locations. Each of Provisur's Business
Units - Slicing, Further Processing, Separation
and DMC (Defrosting, Marinating,
Cooking) - sets new standards in food processing
technology. The combination of
legacy brands and cutting-edge upgrades
underpins the company's reputation for
world-class innovation.
We asked the president and the leading
experts from each Business Unit to
explain how Provisur achieves this powerful
blend.
Thank you so much for talking to us today.
First, could you explain
how the company motto
Pushing Boundaries guides
your work?
Brian Perkins: Pushing Boundaries is a mindset
that is practiced by everyone in the company.
We establish highly collaborative, long-term
relationships with our customers and maximize
their profi t through innovation. In each of our
Business Units, we develop technology that
helps our customers improve throughput and
yield - working hand in hand with them to fi nd
solutions tailored to their requirements.
We are a privately owned company, and this
makes all the difference. This enables us to inacquired
brands in both the US and Europe.
We make sure that each brand complements
the overall portfolio. It's all about having a
broad range of industry-leading equipment
that covers all elements and requirements of
a customer's food processing line. The benefi t
of uniting legacy brands under one umbrella is
that it allows for strategic knowledge and cross
collaboration. This has led to innovation truly
becoming the fi rst pillar of everything we do.
With the international lineup of our legacy
brands, Provisur has gained a global presence
and global perspective based on a wide
and deep pool of knowledge. But within
this global perspective there is a lot of diversity
- we have representation in many different
regions. We have established local entities
that understand the local market and
vest in long-term growth and expertise which
provides the basis for solid, future-oriented
business development. The extra value generated
by this approach has enabled us to enhance
and expand our Ingenuity Centers, where a
lot of innovation takes place. This approach
also encourages our staff to go above and beyond
the call of duty, and ultimately enables
us to better serve our customers. It has also
allowed us to accumulate a vast pool of knowledge:
Over the years we have become a robust
provider of all-round solutions.
Can you explain the company's
investment strategy
for acquiring new brands?
Brian Sandberg: Due to our long-term focus,
we can be very agile in where and how
the company invests. Provisur has strategically
have a deep understanding of each market
and each customer's special needs. This is
one of our great strengths in innovation.
Is that how Provisur maintains
its competitive edge?
Brian Perkins: That's an important part of it,
yes, and our Ingenuity and Innovation Centers
in Mokena, Illinois, and Plailly, France, play a
central role. That's where our experts work
hand in hand with our customers to provide
tailor-made innovations. There is a constant
two-way interaction between us and our customers.
This extends to our after-sales service
which is an integral part of our long-term innovation
strategy.
Another important aspect is that we are very
conscious of the infl ationary environment
around supply chain and manufacturing costs,
so we do our utmost to keep those costs down.
All in all, our services, whether technology innovations
or after-sales, are entirely geared
towards ensuring the ongoing success of our
customers.
In what way do initiatives
like Better Bacon Days
contribute to your competitive
edge?
Brian Sandberg: In general, our policy is to
reach out to the industry and invite them in.
Better Bacon Days is a perfect example of this.
We invited bacon processors for a day of equipment
demonstrations and discussions. We
provided a complete overview of our worldleading
retail bacon line. This includes the
Hoegger®
X4 Press, CashinSX®
Slicer, and
Hoegger® TrimX Meat Sizing System, highlighting
how these machines can maximize performance.
Each machine in the line is a bestin-class
piece of equipment. They fi t together
seamlessly to provide outstanding results.
We were able to demonstrate how the TrimX
maximizes yield and throughput. Our experts
were on hand to highlight the precision, speed
and power of the servo-controlled hydraulics of
the X4 and the exceptional accuracy and speed
of the CashinSX®
bacon slicer.
AM2C* BEEHIVE* CASHIN* FORMAX* HOEGGER* LUTETIA* WEILER®
MEAT+POULTRY - August 2024

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