Meat+Poultry - April 2023 - 77

product other than ours. Dave and I have
been around the block, and I didn't want to
lose any shelf space with our several hundred
wholesale customers. "
Their initiative paid off, and Wisconsin
River Meats was able to retain its strong
wholesale customer base. The company's
custom processing, however, didn't have as
much luck.
Hamm and Mauer worked with customers
over two weeks, sorting out who had lost beef,
pork or game in the fire. The owners insisted
on paying each customer back for any meat
that was burned up. They paid customers the
local livestock top market price the day after
the fire.
" All of the people that lost any meat here,
before any insurance or anything, we paid all
of them, " Mauer said.
Despite their efforts, they still lost many
custom processing customers due to setbacks.
Hamm and Mauer are determined to grow that
sector of their business back to the level it was.
The company has progressed a long way
the past year since the fire. On March 16,
2023, Wisconsin River Meats held a large
open house to showcase the new store and
the rebuild. The owners wanted to wait for an
official grand opening until the rebuild was
operational again.
While expansions in the past always
occurred as building additions so as not to
disrupt operations, this time around Wisconsin
River Meats was able to create one large,
operational building since everything burned
down. The company also took advantage of the
opportunity to grow to 12,000 square feet with
the rebuild.
Hamm said they are still " picking up the
pieces, " but the partners never wavered from
their commitment to keeping the business alive.
" John and I have been through a lot in the
30 years we've been in business, " Mauer noted.
" We said, 'Well, this is going to be the biggest
challenge yet, but we're going to do it.' We just
kept doing what we do as best we could. "
" All of the
people that
lost any meat
here, before
any insurance
or anything,
we paid all of
them. "
- DAVE MAUER
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Meat+Poultry - April 2023

Table of Contents for the Digital Edition of Meat+Poultry - April 2023

Meat+Poultry - April 2023 - Intro
Meat+Poultry - April 2023 - 1
Meat+Poultry - April 2023 - 2
Meat+Poultry - April 2023 - 3
Meat+Poultry - April 2023 - 4
Meat+Poultry - April 2023 - 5
Meat+Poultry - April 2023 - 6
Meat+Poultry - April 2023 - 7
Meat+Poultry - April 2023 - 8
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Meat+Poultry - April 2023 - 11
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Meat+Poultry - April 2023 - 20
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Meat+Poultry - April 2023 - 25
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Meat+Poultry - April 2023 - 49
Meat+Poultry - April 2023 - 50
Meat+Poultry - April 2023 - 50a
Meat+Poultry - April 2023 - 50b
Meat+Poultry - April 2023 - 51
Meat+Poultry - April 2023 - 52
Meat+Poultry - April 2023 - 53
Meat+Poultry - April 2023 - 54
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2024
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-beef-trends-technology-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternative-trends-and-technology-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
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https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
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