more information for the consumer to consider when purchasing, but often end up confusing shoppers. CLIMATE FRIENDLY Most beef processors and producers are committed to minimizing their impact on the planet and climate. They know it not only matters to the Earth and feeding the inhabitants of Earth, but to their bottom line when consumers are choosing which brands of beef to purchase. Springdale, Ark.-based Tyson Foods Inc. recently introduced a Climate-Smart Beef program that was part of the launch of its Brazen Beef products. Tyson used data and information collected through the ClimateSmart Beef program to allow Brazen Beef to become the United States Department of Agriculture's (USDA) first recipient of approval for a " climate-friendly " label claim. To achieve the approval, Brazen Beef demonstrated a 10% greenhouse gas (GHG) emissions reduction from pasture to production against the standard emissions for conventionally raised beef. " The biggest thing in this whole yearslong process was figuring out the standard for greenhouse gas emissions for cattle at the production process and then how can we be better than that? " said Kent Harrison, vice president, Tyson Fresh Meats marketing and premium programs. " So, the goal that we set for ourselves was at least 10% because we knew that for the consumer it had to be a double-digit reduction to get their attention. " The Tyson Climate-Smart Beef program fuses the newest technology and data collection with rancher innovations learned by hundreds of years in the business of producing cattle. Farmers and ranchers enrolled in the program also receive incentives to put climate-smart agricultural practices into their day-to-day operations. Practices that help reduce GHG emissions and may help to minimize erosion, improve water quality and conserve habitats. " Our Net Zero 2040 commitment and our focus on sustainability has become the core pillar of our business. " - CAMERON BRUETT www.meatpoultry.com | 04.23 | MEAT+POULTRY 63http://www.meatpoultry.com