Meat+Poultry - August 2020 - 98

THE INSIDER

Bacon Burger?
Awesome!

FLATULENCE frustration
Cows' contribution to climate change is a hotly contested topic anyway, but
Burger King turned the issue into a marketing opportunity for a claim-based
burger - much to the disappointment of the beef cattle industry.
The QSR's Reduced Methane Emissions Beef Whopper is sourced from cows
fed lemongrass as part of the finishing stage of their production. The company
said initial study results suggest adding 100 grams of lemongrass leaves to cows'
daily diets during their last four months helps them release less methane as they
digest their food. But the National Cattlemen's Beef Association (NCBA) wasn't
nearly as excited about BK's discovery.
"America's cattle producers are disappointed that Burger King has decided
to follow a path that is misaligned with those who are already making
real-world efforts to reduce beef's environmental footprint, opting instead to
score easy points with consumers by launching a misleading public relations
campaign," said Colin Woodall, chief executive officer of NCBA.

OVERherd
- Kenneth Sullivan, president and CEO of Smithfield Foods Inc., responding to a letter
from two senators questioning the leaders of the industry's four biggest companies
about their commitment to their employees and consumers during the pandemic.

98

MEAT+ POULTRY | 08.20 | www.meatpoultry.com

Au revoir, chère
An icon of the New Orleans food
scene is closing its doors. K-Paul's
Louisiana Kitchen will not reopen
following repeated closures due
to the coronavirus pandemic. Chef
Paul Prudhomme and his wife
Kay Hinrichs Prudhomme opened
K-Paul's in 1979 in the French
Quarter. Brenda Prudhomme,
Chef Paul's niece, Paul Miller,
her husband, and the restaurant's
executive chef, ran the restaurant
after Chef Paul died in 2015.
"We have been blessed and
honored to serve our customers
who have become family through
shared stories, breaking bread with
jalapeño cheddar yeast rolls and
raised martini glasses," said Brenda
Prudhomme.

Burger King; K-Paul's

"If you process only half the animals,
where does the other half go? It's a
continuous flow system;the biological
flow coming from our nation's prolific
producers is inexorable. There is nowhere
for livestock to go but in the ground."

Plant-based burger maker Sweet
Earth Foods launched its vegan
Awesome Bacon Burger, made of
textured pea protein, infused with
vegan bacon bits.
"We are so excited to announce
the release of the Awesome Bacon
Burger as the first-ever vegan bacon
burger, proving eating plant-based
can be just as delicious as it is
nutritious," said Jessica Vasisht,
vice president of Sweet Earth
Foods. "The combination of the
Awesome Burger and our awardwinning Benevolent Bacon brings
together two of our fan-favorite
products into one delicious option
that is perfect for summer grilling."


http://www.meatpoultry.com

Meat+Poultry - August 2020

Table of Contents for the Digital Edition of Meat+Poultry - August 2020

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