Meat+Poultry - August 2020 - 22

SPECIALTY PRODUCTS

Organic Valley's deli
products are now
packaged in peelable
plastic that is BPA free.

"For instance, Certified Organic, Non-GMO
would be on one day, No-Antibiotics-Ever and
Certified Humane would be on another day and
so forth," Smoke added.

FARM TO MARKET

"Consumers
are passionate
about plastic
and prefer not
to use it."
- DAWN BURNS

MEAT+ POULTRY | 08.20 | www.meatpoultry.com

Organic Valley

22

The key factors a brand uses to distinguish
itself from others in the marketplace through
packaging claims make the difference when
consumers reach for product on the retail
rack. Whether it's animal welfare, free from or
organic, consumers want the information to
make the choices that fit their needs.
"Our products are always organic, which
means absolutely no antibiotics, synthetic
hormones, toxic pesticides, GMOs, binders,
fillers or carrageenan," Burns said. "Our deli
slices have clean ingredients with only a
few items in them; for example, the Organic
Roasted Turkey Breast is made with only
whole muscle meat and produced with only
three ingredients, organic turkey breast,
water, and sea salt. Shelf life is impacted since
we do not use phosphates. It's not just about
the meat itself but how it is cut or sliced.
There is also a growing trend for thin and
deli-shaved prepackaged cuts within the last
year or so."
Niman Ranch represents the largest
rancher and farmer network in the western

hemisphere to possess 100% third-party
certification from the Certified Humane
program for all its members.
"Our network of more than 750 small,
independent US family farmers and ranchers
adhere to some of the strictest animal welfare
protocols in the industry," Smoke said. "We are
able to tell the true farmer and rancher story
that supports rural communities economically
and families for generations to come."
Organic Valley's family farms partners
adhere to strict procedures and processes
to ensure Organic Valley deli meats meet the
necessary parameters for the brand's claims.
"Our organic deli meats come from our
cooperative's family farms where animals
are raised without GMO feed, antibiotics or
artificial hormones," Burns said. "Animals on
our farms are humanely raised with fresh air,
access to outdoors, plenty of space, and shelter
from the elements. We never use binders, fillers
or carrageenan in our deli slices, just organic
goodness and the right spices. Organic Valley
Deli Slices are now in a convenient peelable
package that is BPA free."
Niman Ranch attributes are called out
on packaging and customers visit farms and
ranches regularly to see first-hand how farmers
and animal and land welfare come together to
create the desired products.


http://www.meatpoultry.com

Meat+Poultry - August 2020

Table of Contents for the Digital Edition of Meat+Poultry - August 2020

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