Meat+Poultry - August 2020 - 18

DELI REPORT

DELI
GRAB-AND-GO

DELI CONVENIENCE
HAS DRIVEN ALMOST

DOUBLED

$500M

Shares of sales doubled in the past three
years. Pre-sliced UPC and grab-and-go now
account for nearly 40% of deli meat sales.

62%
DELI BULK

$9.7B

5.1%

CONVENIENCE/ENTERTAINING

% DOLLAR CHANGE

25%

DELI PRE-PACKAGED

13%
GRAB-AND-GO

Source: IRI Market Advantage, Total US MULO, 52 weeks ending 3/24/19

"Convenience
is everything
- customers
want food
at their
fingertips,
ready to be
consumed
with little
hassle."
- JOHN GRIESENBROCK

18

doubled in the last three years and reached
38% of total deli meat sales. Bulk deli remains
highest, making up 62% of sales.
Survey data from IRI found that 60% of
deli bulk buyers are also shopping graband-go. According to the survey, younger
generations are fueling growth in the
segment, thanks to convenience attributes of
the products.
IDDBA said that different customers
sought out the traditional deli products for
various reasons - some still like the customer
service experience of full-service delis.
"Such a shift in consumer behavior
indicates a shift in priority, a change in
expectation and in some instances, a change
in the fundamental way we consider our food
choices," the report said. "If these trajectories
continue, they will change the way delis are
designed, food manufactured and packaged

MEAT+ POULTRY | 08.20 | www.meatpoultry.com

and American expectations around shopping."
Another segment that continues to have
major consumer appeal is specialty meat.
John Griesenbrock, vice president of deli
and bakery at Hy-Vee, explained that shoppers
want to fi nd healthy and nutritious items at
a reasonable cost and balance the needs of
convenience and sustainability.
"Convenience is everything - customers
want food at their fi ngertips, ready to be
consumed with little hassle," Griesenbrock
said in the "What's in Store?" report.
"We've defi nitely noticed consumers are
drawn to sustainable producers who are
environmentally friendly and consider animal
welfare with their operations."
He also explained that specialty deli items
are complementary to some of today's current
diets and eating lifestyles such as keto, highprotein snacking and gluten-free diets.


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Meat+Poultry - August 2020

Table of Contents for the Digital Edition of Meat+Poultry - August 2020

Meat+Poultry - August 2020 - 1
Meat+Poultry - August 2020 - 1
Meat+Poultry - August 2020 - 2
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Meat+Poultry - August 2020 - VDG - 1
Meat+Poultry - August 2020 - VDG - 2
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
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