Meat+Poultry - August 2019 - 87
"The Butcher Paper" which is sent to nearly
5,000 customers most weeks.
Other promotions shy away from the
mass media, but focus on sports teams,
dance groups and "anything that supports our
local area."
"We were not afraid to try anything that
customers asked for or suggested," Morris
says. "We worked hard to please our shoppers,
most of whom we still know on a first-name
basis. We don't want to be like the rest of the
grocery stores or restaurants, but like the
hometown, neighborhood butcher shop that
our customers feel good about."
He also says that he's thought about
opening maybe another two or three locations
in the Hoover area, which is about 20 miles
from Birmingham. "That's a thought, but
somehow it would be like starting all over
again and I'm not sure I'm ready for that at
this stage."
Morris points out that many of the
challenges The Cajun Cleaver faced were met
NEWS
YO U C A N
USE
thanks to family and friends who push the
workforce up to 12 workers when things get
busy. His wife (who he says has a real job and
travels) pitches in during holidays, as well as
other family members, including nephews and
nieces. They seem to show up when they are
needed, he says.
Catering holds even greater promise for the
family-owned business. This fall they plan to
serve food at a few off-premise events where
they expect to host 300 people. One they are
working on could feed upward of 1,000 guests.
While his wife Adrienne is a regional sales
manager for an education materials company,
she enjoys being part of the business in her
home town of Hoover. She is able to tap into
her marketing skills as she helps market the
family business.
As for Morris, a Southern Louisiana native
who worked in the corporate food world for
years, the opportunity to build and realize his
dream of operating a family business has been a
challenge both he and his wife have enjoyed.
"For the first
few years I
was selling to
people I knew."
- NICK MORRIS
Daily News
The Daily News provides
a lunch-time roundup of
the afternoon's headlines,
including analysis from
MEAT+POULTRY's editors.
delivered to your inbox
www.meatpoultry.com | 08.19 | MEAT+ POULTRY
87
Meat+Poultry - August 2019
Table of Contents for the Digital Edition of Meat+Poultry - August 2019
Meat+Poultry - August 2019
CONTENTS
COMMENTARY - Women to watch
BUSINESS NOTES - TYSON FOODS, TAJÍN TEAM UP FOR SEASONED PRODUCTS
BRISTOL FARMS, BEFORE THE BUTCHER PARTNER UP
GAP CERTIFIES APPLEGATE HOT DOG VARIETIES
BEYOND MEAT MOVES INTO MEAL KITS WITH BLUE APRON
JBS S.A. UNVEILS ETHICS, COMPLIANCE INITIATIVES
COUNTRY ARCHER ADDS NEW MEAT SNACK FLAVORS
NEWS PERSPECTIVE - Committing to improvement
WASHINGTON - Producer pressures
DELI REPORT - Deli diversity
COMPANY PROFILE - Saluting deli excellence
PACKAGING SOLUTIONS - PART AND PARCEL
INGREDIENT ISSUES - Snacking SAFELY
TOOLS OF THE TRADE - The SLICE is RIGHT
PLANT TOUR - Self-contained processing
POULTRY PROCESSING TECH - The art of air chilling
Chilling CHOICES
COMPANY PROFILE - POULTRY PRIDE: QUALITY WORTH CROWING ABOUT
FOOD SAFETY - Sanitation FIRST
SMALL BUSINESS MATTERS - CARVING OUT A NICHE
NICHE MARKETING - Building a bridge
FROM THE CORRAL - Trade fade
CALENDAR
NAMES IN THE NEWS
SHOWCASE
CLASSIFIEDS
ADVERTISERS
THE INSIDER
Ground beef trends + technology
PRODUCT PROFILE - Top of the line
INGREDIENT ISSUES - Flavors of far-flung places
FOODSERVICE ROUNDUP - Begging for burgers
CULINARY PERSPECTIVE - Innovation’s shakin’ up Shake Shack
PACKAGING SOLUTIONS - Communicating with consumers
Meat+Poultry - August 2019 - Meat+Poultry - August 2019
Meat+Poultry - August 2019 - Meat+Poultry - August 2019
Meat+Poultry - August 2019 - 2
Meat+Poultry - August 2019 - 3
Meat+Poultry - August 2019 - CONTENTS
Meat+Poultry - August 2019 - 5
Meat+Poultry - August 2019 - 6
Meat+Poultry - August 2019 - 7
Meat+Poultry - August 2019 - COMMENTARY - Women to watch
Meat+Poultry - August 2019 - 9
Meat+Poultry - August 2019 - GAP CERTIFIES APPLEGATE HOT DOG VARIETIES
Meat+Poultry - August 2019 - 11
Meat+Poultry - August 2019 - COUNTRY ARCHER ADDS NEW MEAT SNACK FLAVORS
Meat+Poultry - August 2019 - 13
Meat+Poultry - August 2019 - NEWS PERSPECTIVE - Committing to improvement
Meat+Poultry - August 2019 - 15
Meat+Poultry - August 2019 - 16
Meat+Poultry - August 2019 - 17
Meat+Poultry - August 2019 - WASHINGTON - Producer pressures
Meat+Poultry - August 2019 - 19
Meat+Poultry - August 2019 - DELI REPORT - Deli diversity
Meat+Poultry - August 2019 - 21
Meat+Poultry - August 2019 - COMPANY PROFILE - Saluting deli excellence
Meat+Poultry - August 2019 - 23
Meat+Poultry - August 2019 - 24
Meat+Poultry - August 2019 - 25
Meat+Poultry - August 2019 - PACKAGING SOLUTIONS - PART AND PARCEL
Meat+Poultry - August 2019 - 27
Meat+Poultry - August 2019 - 28
Meat+Poultry - August 2019 - 29
Meat+Poultry - August 2019 - 30
Meat+Poultry - August 2019 - 31
Meat+Poultry - August 2019 - INGREDIENT ISSUES - Snacking SAFELY
Meat+Poultry - August 2019 - 33
Meat+Poultry - August 2019 - 34
Meat+Poultry - August 2019 - 35
Meat+Poultry - August 2019 - 36
Meat+Poultry - August 2019 - 37
Meat+Poultry - August 2019 - 38
Meat+Poultry - August 2019 - 39
Meat+Poultry - August 2019 - TOOLS OF THE TRADE - The SLICE is RIGHT
Meat+Poultry - August 2019 - 41
Meat+Poultry - August 2019 - 42
Meat+Poultry - August 2019 - 43
Meat+Poultry - August 2019 - 44
Meat+Poultry - August 2019 - 45
Meat+Poultry - August 2019 - 46
Meat+Poultry - August 2019 - 47
Meat+Poultry - August 2019 - 48
Meat+Poultry - August 2019 - 49
Meat+Poultry - August 2019 - PLANT TOUR - Self-contained processing
Meat+Poultry - August 2019 - 51
Meat+Poultry - August 2019 - 52
Meat+Poultry - August 2019 - 53
Meat+Poultry - August 2019 - 54
Meat+Poultry - August 2019 - 55
Meat+Poultry - August 2019 - 56
Meat+Poultry - August 2019 - 57
Meat+Poultry - August 2019 - POULTRY PROCESSING TECH - The art of air chilling
Meat+Poultry - August 2019 - 59
Meat+Poultry - August 2019 - 60
Meat+Poultry - August 2019 - 61
Meat+Poultry - August 2019 - 62
Meat+Poultry - August 2019 - 63
Meat+Poultry - August 2019 - Chilling CHOICES
Meat+Poultry - August 2019 - 65
Meat+Poultry - August 2019 - 66
Meat+Poultry - August 2019 - 67
Meat+Poultry - August 2019 - 68
Meat+Poultry - August 2019 - 69
Meat+Poultry - August 2019 - COMPANY PROFILE - POULTRY PRIDE: QUALITY WORTH CROWING ABOUT
Meat+Poultry - August 2019 - 71
Meat+Poultry - August 2019 - 72
Meat+Poultry - August 2019 - 73
Meat+Poultry - August 2019 - 74
Meat+Poultry - August 2019 - 75
Meat+Poultry - August 2019 - 76
Meat+Poultry - August 2019 - 77
Meat+Poultry - August 2019 - FOOD SAFETY - Sanitation FIRST
Meat+Poultry - August 2019 - 79
Meat+Poultry - August 2019 - 80
Meat+Poultry - August 2019 - 81
Meat+Poultry - August 2019 - SMALL BUSINESS MATTERS - CARVING OUT A NICHE
Meat+Poultry - August 2019 - 83
Meat+Poultry - August 2019 - 84
Meat+Poultry - August 2019 - 85
Meat+Poultry - August 2019 - 86
Meat+Poultry - August 2019 - 87
Meat+Poultry - August 2019 - NICHE MARKETING - Building a bridge
Meat+Poultry - August 2019 - 89
Meat+Poultry - August 2019 - 90
Meat+Poultry - August 2019 - V 1
Meat+Poultry - August 2019 - V 2
Meat+Poultry - August 2019 - 91
Meat+Poultry - August 2019 - 92
Meat+Poultry - August 2019 - 93
Meat+Poultry - August 2019 - FROM THE CORRAL - Trade fade
Meat+Poultry - August 2019 - 95
Meat+Poultry - August 2019 - CALENDAR
Meat+Poultry - August 2019 - 97
Meat+Poultry - August 2019 - NAMES IN THE NEWS
Meat+Poultry - August 2019 - 99
Meat+Poultry - August 2019 - SHOWCASE
Meat+Poultry - August 2019 - 101
Meat+Poultry - August 2019 - CLASSIFIEDS
Meat+Poultry - August 2019 - 103
Meat+Poultry - August 2019 - 104
Meat+Poultry - August 2019 - ADVERTISERS
Meat+Poultry - August 2019 - THE INSIDER
Meat+Poultry - August 2019 - 107
Meat+Poultry - August 2019 - 108
Meat+Poultry - August 2019 - Ground beef trends + technology
Meat+Poultry - August 2019 - GB - 2
Meat+Poultry - August 2019 - GB - 3
Meat+Poultry - August 2019 - PRODUCT PROFILE - Top of the line
Meat+Poultry - August 2019 - GB - 5
Meat+Poultry - August 2019 - GB - 6
Meat+Poultry - August 2019 - GB - 7
Meat+Poultry - August 2019 - GB - 8
Meat+Poultry - August 2019 - GB - 9
Meat+Poultry - August 2019 - INGREDIENT ISSUES - Flavors of far-flung places
Meat+Poultry - August 2019 - GB - 11
Meat+Poultry - August 2019 - GB - 12
Meat+Poultry - August 2019 - GB - 13
Meat+Poultry - August 2019 - FOODSERVICE ROUNDUP - Begging for burgers
Meat+Poultry - August 2019 - GB - 15
Meat+Poultry - August 2019 - GB - 16
Meat+Poultry - August 2019 - GB - 17
Meat+Poultry - August 2019 - GB - 18
Meat+Poultry - August 2019 - GB - 19
Meat+Poultry - August 2019 - CULINARY PERSPECTIVE - Innovation’s shakin’ up Shake Shack
Meat+Poultry - August 2019 - GB - 21
Meat+Poultry - August 2019 - GB - 22
Meat+Poultry - August 2019 - GB - 23
Meat+Poultry - August 2019 - PACKAGING SOLUTIONS - Communicating with consumers
Meat+Poultry - August 2019 - GB - 25
Meat+Poultry - August 2019 - GB - 26
Meat+Poultry - August 2019 - GB - 27
Meat+Poultry - August 2019 - GB - 28
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