Meat+Poultry - August 2019 - 72

C O M PA N Y P R O F I L E

35,000 birds per week. Then tragedy struck.
In November of 1987, Gerber Poultry caught
fire. Almost the entire operation was wiped
out by the fire - including the main processing
area, coolers, freezers, offices, the storage area
and even a large amount of inventory. Faulty
electrical wiring was to blame.
The decision whether to close or rebuild
was a quick one, and it was not solely a
business decision. Now with 30 grower families
supplying chickens and 60 employees, the
Gerbers had a sense of their responsibilities
to those families. Thanks to a supportive
customer base and community, the family
opted to rebuild and managed to be processing
again less than three months later. Ninety-nine
percent of their customers stayed with the
company after the fire allowing the company to
continue its growth.
By 1990, Gerber's was processing 100,000
birds per week. Soon after the company
added a hatchery to its operation - Orrville
Chick Hatchery. The hatchery delivers day-old
chicks to the Gerber Poultry
growers all within 50 miles of the
Kidron facility.
Ten years after the first fire
at the plant, tragedy struck again
with another fire at the facility.
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"The first fire taught us that you
have to plan for disaster," Mike
WKH\¶UHSURGXFHGRQWKH37/
Gerber says. "We got business
interruption insurance after that
which helped us recover after the
second fire." Dwight and Melva
Gerber's faith and vision, which
continues through Mike, Sue and
Tim, came into play after the
second fire as well. With nearly
80 grower families, close to 300
employees and a loyal customer
base, the sense of responsibility
37/&RUQGRJ0DFKLQH
QH
for these extended families played
a heavy role once again in the
‡3URGXFHVFRUQGRJVSHUKRXU
decision to rebuild.
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Six months later, operations
H[SHULHQFHLQIRRGSURFHVVLQJHTXLSPHQW
were up once again, this time
under the auspices of the
YLVLWRXUZHEVLWHWRVHHWKHPDFKLQHLQDFWLRQ
USDA. Over the next two years,
production grew to 250,000 birds
per week. "With the rebuild we
(DVW/RÀDQG'U
added new equipment and modern
:D[DKDFKLH7H[DV
86$
technology to help us become

72

S
I

MEAT+ POULTRY | 08.19 | www.meatpoultry.com

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http://www.afstexas.com

Meat+Poultry - August 2019

Table of Contents for the Digital Edition of Meat+Poultry - August 2019

Meat+Poultry - August 2019
CONTENTS
COMMENTARY - Women to watch
BUSINESS NOTES - TYSON FOODS, TAJÍN TEAM UP FOR SEASONED PRODUCTS
BRISTOL FARMS, BEFORE THE BUTCHER PARTNER UP
GAP CERTIFIES APPLEGATE HOT DOG VARIETIES
BEYOND MEAT MOVES INTO MEAL KITS WITH BLUE APRON
JBS S.A. UNVEILS ETHICS, COMPLIANCE INITIATIVES
COUNTRY ARCHER ADDS NEW MEAT SNACK FLAVORS
NEWS PERSPECTIVE - Committing to improvement
WASHINGTON - Producer pressures
DELI REPORT - Deli diversity
COMPANY PROFILE - Saluting deli excellence
PACKAGING SOLUTIONS - PART AND PARCEL
INGREDIENT ISSUES - Snacking SAFELY
TOOLS OF THE TRADE - The SLICE is RIGHT
PLANT TOUR - Self-contained processing
POULTRY PROCESSING TECH - The art of air chilling
Chilling CHOICES
COMPANY PROFILE - POULTRY PRIDE: QUALITY WORTH CROWING ABOUT
FOOD SAFETY - Sanitation FIRST
SMALL BUSINESS MATTERS - CARVING OUT A NICHE
NICHE MARKETING - Building a bridge
FROM THE CORRAL - Trade fade
CALENDAR
NAMES IN THE NEWS
SHOWCASE
CLASSIFIEDS
ADVERTISERS
THE INSIDER
Ground beef trends + technology
PRODUCT PROFILE - Top of the line
INGREDIENT ISSUES - Flavors of far-flung places
FOODSERVICE ROUNDUP - Begging for burgers
CULINARY PERSPECTIVE - Innovation’s shakin’ up Shake Shack
PACKAGING SOLUTIONS - Communicating with consumers
Meat+Poultry - August 2019 - Meat+Poultry - August 2019
Meat+Poultry - August 2019 - Meat+Poultry - August 2019
Meat+Poultry - August 2019 - 2
Meat+Poultry - August 2019 - 3
Meat+Poultry - August 2019 - CONTENTS
Meat+Poultry - August 2019 - 5
Meat+Poultry - August 2019 - 6
Meat+Poultry - August 2019 - 7
Meat+Poultry - August 2019 - COMMENTARY - Women to watch
Meat+Poultry - August 2019 - 9
Meat+Poultry - August 2019 - GAP CERTIFIES APPLEGATE HOT DOG VARIETIES
Meat+Poultry - August 2019 - 11
Meat+Poultry - August 2019 - COUNTRY ARCHER ADDS NEW MEAT SNACK FLAVORS
Meat+Poultry - August 2019 - 13
Meat+Poultry - August 2019 - NEWS PERSPECTIVE - Committing to improvement
Meat+Poultry - August 2019 - 15
Meat+Poultry - August 2019 - 16
Meat+Poultry - August 2019 - 17
Meat+Poultry - August 2019 - WASHINGTON - Producer pressures
Meat+Poultry - August 2019 - 19
Meat+Poultry - August 2019 - DELI REPORT - Deli diversity
Meat+Poultry - August 2019 - 21
Meat+Poultry - August 2019 - COMPANY PROFILE - Saluting deli excellence
Meat+Poultry - August 2019 - 23
Meat+Poultry - August 2019 - 24
Meat+Poultry - August 2019 - 25
Meat+Poultry - August 2019 - PACKAGING SOLUTIONS - PART AND PARCEL
Meat+Poultry - August 2019 - 27
Meat+Poultry - August 2019 - 28
Meat+Poultry - August 2019 - 29
Meat+Poultry - August 2019 - 30
Meat+Poultry - August 2019 - 31
Meat+Poultry - August 2019 - INGREDIENT ISSUES - Snacking SAFELY
Meat+Poultry - August 2019 - 33
Meat+Poultry - August 2019 - 34
Meat+Poultry - August 2019 - 35
Meat+Poultry - August 2019 - 36
Meat+Poultry - August 2019 - 37
Meat+Poultry - August 2019 - 38
Meat+Poultry - August 2019 - 39
Meat+Poultry - August 2019 - TOOLS OF THE TRADE - The SLICE is RIGHT
Meat+Poultry - August 2019 - 41
Meat+Poultry - August 2019 - 42
Meat+Poultry - August 2019 - 43
Meat+Poultry - August 2019 - 44
Meat+Poultry - August 2019 - 45
Meat+Poultry - August 2019 - 46
Meat+Poultry - August 2019 - 47
Meat+Poultry - August 2019 - 48
Meat+Poultry - August 2019 - 49
Meat+Poultry - August 2019 - PLANT TOUR - Self-contained processing
Meat+Poultry - August 2019 - 51
Meat+Poultry - August 2019 - 52
Meat+Poultry - August 2019 - 53
Meat+Poultry - August 2019 - 54
Meat+Poultry - August 2019 - 55
Meat+Poultry - August 2019 - 56
Meat+Poultry - August 2019 - 57
Meat+Poultry - August 2019 - POULTRY PROCESSING TECH - The art of air chilling
Meat+Poultry - August 2019 - 59
Meat+Poultry - August 2019 - 60
Meat+Poultry - August 2019 - 61
Meat+Poultry - August 2019 - 62
Meat+Poultry - August 2019 - 63
Meat+Poultry - August 2019 - Chilling CHOICES
Meat+Poultry - August 2019 - 65
Meat+Poultry - August 2019 - 66
Meat+Poultry - August 2019 - 67
Meat+Poultry - August 2019 - 68
Meat+Poultry - August 2019 - 69
Meat+Poultry - August 2019 - COMPANY PROFILE - POULTRY PRIDE: QUALITY WORTH CROWING ABOUT
Meat+Poultry - August 2019 - 71
Meat+Poultry - August 2019 - 72
Meat+Poultry - August 2019 - 73
Meat+Poultry - August 2019 - 74
Meat+Poultry - August 2019 - 75
Meat+Poultry - August 2019 - 76
Meat+Poultry - August 2019 - 77
Meat+Poultry - August 2019 - FOOD SAFETY - Sanitation FIRST
Meat+Poultry - August 2019 - 79
Meat+Poultry - August 2019 - 80
Meat+Poultry - August 2019 - 81
Meat+Poultry - August 2019 - SMALL BUSINESS MATTERS - CARVING OUT A NICHE
Meat+Poultry - August 2019 - 83
Meat+Poultry - August 2019 - 84
Meat+Poultry - August 2019 - 85
Meat+Poultry - August 2019 - 86
Meat+Poultry - August 2019 - 87
Meat+Poultry - August 2019 - NICHE MARKETING - Building a bridge
Meat+Poultry - August 2019 - 89
Meat+Poultry - August 2019 - 90
Meat+Poultry - August 2019 - V 1
Meat+Poultry - August 2019 - V 2
Meat+Poultry - August 2019 - 91
Meat+Poultry - August 2019 - 92
Meat+Poultry - August 2019 - 93
Meat+Poultry - August 2019 - FROM THE CORRAL - Trade fade
Meat+Poultry - August 2019 - 95
Meat+Poultry - August 2019 - CALENDAR
Meat+Poultry - August 2019 - 97
Meat+Poultry - August 2019 - NAMES IN THE NEWS
Meat+Poultry - August 2019 - 99
Meat+Poultry - August 2019 - SHOWCASE
Meat+Poultry - August 2019 - 101
Meat+Poultry - August 2019 - CLASSIFIEDS
Meat+Poultry - August 2019 - 103
Meat+Poultry - August 2019 - 104
Meat+Poultry - August 2019 - ADVERTISERS
Meat+Poultry - August 2019 - THE INSIDER
Meat+Poultry - August 2019 - 107
Meat+Poultry - August 2019 - 108
Meat+Poultry - August 2019 - Ground beef trends + technology
Meat+Poultry - August 2019 - GB - 2
Meat+Poultry - August 2019 - GB - 3
Meat+Poultry - August 2019 - PRODUCT PROFILE - Top of the line
Meat+Poultry - August 2019 - GB - 5
Meat+Poultry - August 2019 - GB - 6
Meat+Poultry - August 2019 - GB - 7
Meat+Poultry - August 2019 - GB - 8
Meat+Poultry - August 2019 - GB - 9
Meat+Poultry - August 2019 - INGREDIENT ISSUES - Flavors of far-flung places
Meat+Poultry - August 2019 - GB - 11
Meat+Poultry - August 2019 - GB - 12
Meat+Poultry - August 2019 - GB - 13
Meat+Poultry - August 2019 - FOODSERVICE ROUNDUP - Begging for burgers
Meat+Poultry - August 2019 - GB - 15
Meat+Poultry - August 2019 - GB - 16
Meat+Poultry - August 2019 - GB - 17
Meat+Poultry - August 2019 - GB - 18
Meat+Poultry - August 2019 - GB - 19
Meat+Poultry - August 2019 - CULINARY PERSPECTIVE - Innovation’s shakin’ up Shake Shack
Meat+Poultry - August 2019 - GB - 21
Meat+Poultry - August 2019 - GB - 22
Meat+Poultry - August 2019 - GB - 23
Meat+Poultry - August 2019 - PACKAGING SOLUTIONS - Communicating with consumers
Meat+Poultry - August 2019 - GB - 25
Meat+Poultry - August 2019 - GB - 26
Meat+Poultry - August 2019 - GB - 27
Meat+Poultry - August 2019 - GB - 28
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