Meat+Poultry - June 2019 - 79

Fischer's Meat Market blends European
craftsmanship with Texas hospitality
BY S T E V E K RU T | m e a t p o u l t r y @ s o s l a n d.c o m

T

his past March, on the first day of
his company's 93rd year in business,
Steven Fisher spoke with zeal about
its past, present and future. The operator of
Fischer's Meat Market in Muenster, Texas,
was open, straightforward and excited about
opportunities ahead.
"I guess you could say we were handed a
silver spoon when my wife Penny and I took
over the family business in 2005," he reflects.
"It was built right, with the right equipment,
the correct layout and everything was designed
for efficiency and worked right."
Fisher has a way of understating. The plant
was so well designed that the Texas Dept.
of Agriculture actually made a film of the
facility as a model that taught not only layout
for optimum product flow, but separation of
product operations that all lent to greater
sanitation and food safety. At the time, it was
the blueprint of what Texas meat inspection
officials wanted to see when they came to
conduct a total plant inspection.
Fischer's Meat Market is in its third location
since its founding on March 17, 1927. The
28,000-sq.-ft. operation, occupying the space
that was formerly a Chevrolet dealership,
features a kill area, processing rooms, a
sausage kitchen and a full grocery store. The
retail store features a 24-ft. meat service case,
another 16 ft. of self-service meats, and a
third 36-ft. case featuring the firm's specialty
smoked meats and cheeses. The company is in
the process of adding a 16,000-sq.-ft. facility on
the same site.
"We are building it for higher-level
production with more modern equipment,"
Fisher explains. "We hope to be able to greatly
increase manufacturing specialty products."

John, opened a small butcher shop and grocery
store. Their staples were German sausages and
fresh meats.
Within a few years, the great Dust Bowl
wreaked havoc on the area, but the brothers
persevered, returned to prosperity, and built a
modern facility they turned over to John's sons
in 1975. The upgraded plant was also a model
facility that was even featured in a presentation
by engineer/architect Bob Bowlin at a national
convention of the American Association
of Meat Processors shortly after it opened.
Bowlin, now in his 80s, is also responsible for
designing the newest facility.
Fisher's mother insisted that to better
reflect the Bavarian heritage of the family
business, it should have a glockenspiel. Bowlin
also designed the 45-ft. tower which, on the
hour, plays German celebration percussion
music, bells ring and its upper doors open to a
parade of seven traditional figures including a
milkmaid, cow, fraulein, dancers, a bear and a
king. Oh, and of course leading the parade is a
sausage-maker donning lederhosen.
Completed in 1998, the glockenspiel is a
tourist draw in this Bavarian-style community.
It is the only one of its kind in Texas, and for
many years was one of only four or five in
the US.
Ironically, with the outbreak of war with
Germany, the Fischer family changed the
family name to Fisher to avoid creating ill will

(Left) The glockenspiel at
Fischer's Meat Market in
Muenster, Texas, has been
a tourist draw since it was
added in 1998. (Below)
Albert Andress, Joe Fisher
and Gertie Fisher at the
original shop in 1932.

GERMAN HERITAGE
The company was founded in oil country
about 60 miles northwest of Dallas by German
immigrants. Seeing the need for fresh and
cured meats in the town, which has grown to a
population of 1,600, Fischer brothers Joe and
www.meatpoultry.com | 06.19 | MEAT+ POULTRY

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Meat+Poultry - June 2019

Table of Contents for the Digital Edition of Meat+Poultry - June 2019

Meat+Poultry - June 2019
CONTENTS
COMMENTARY - Introduction to IFFA
BUSINESS NOTES - CARGILL LAUNCHES NEW GRAB-AND-GO SNACK PACKS
TYSON FOODS TO BUILD CASE-READY PLANT
IMPOSSIBLE FOODS ANNOUNCES $300 MILLION ROUND OF FUNDING
IFFA 2019 ATTENDANCE INCREASES 7% FROM 2016
WHOLE FOODS GETS WAYNE FARMS’ NAKED TRUTH
JBS USA ANNOUNCES GRAND ISLAND PLANT EXPANSION
PERDUE FARMS ACQUIRES PANORAMA MEATS
NORTH COUNTRY EXPANDS LOCAL PARTNERSHIPS
JACK LINK’S INTRODUCES ZERO-SUGAR JERKY
HORMEL FEELS ASF IMPACT
BEYOND MEAT EXPANDS ITS EUROPEAN PRODUCTION
WASHINGTON - Preparing for ASF
COVER STORY - Building a better way
THE BARBECUE REPORT - REALITY CHECK
RETAIL TRENDS - PORK IN THE King of Beers' COURT
BOOK REVIEW - A taste for the chase
MEAT PERSPECTIVE - Beef rib BONUS
TOOLS OF THE TRADE - Grilling gadgets galore
INDUSTRY EDUCATION - INVESTING IN EDUCATION
POULTRY PROCESSING TECH - WORKING ON WELFARE
CONTROLLED STUNNING
INGREDIENT ISSUES - Creative coatings
PACKAGING SOLUTIONS - GRAB 'N GO
FOOD SAFETY - THIRD-SHIFT thoroughness
SMALL BUSINESS MATTERS - German tradition finds a home in Texas
Automation trends + technology
ROBOTICS TECHNOLOGY - Working smarter
TOOLS OF THE TRADE - Walking, not running
PACKAGING SOLUTIONS - Perfecting packaging
SHOW PREVIEW - Rolling into Mobile
FROM THE CORRAL - Rewarding enrichments
SHOWCASE
NAMES IN THE NEWS
CALENDAR
CLASSIFIEDS
ADVERTISERS
THE INSIDER
Meat+Poultry - June 2019 - Meat+Poultry - June 2019
Meat+Poultry - June 2019 - Meat+Poultry - June 2019
Meat+Poultry - June 2019 - 2
Meat+Poultry - June 2019 - 3
Meat+Poultry - June 2019 - CONTENTS
Meat+Poultry - June 2019 - 5
Meat+Poultry - June 2019 - 6
Meat+Poultry - June 2019 - 7
Meat+Poultry - June 2019 - COMMENTARY - Introduction to IFFA
Meat+Poultry - June 2019 - 9
Meat+Poultry - June 2019 - IMPOSSIBLE FOODS ANNOUNCES $300 MILLION ROUND OF FUNDING
Meat+Poultry - June 2019 - 11
Meat+Poultry - June 2019 - JBS USA ANNOUNCES GRAND ISLAND PLANT EXPANSION
Meat+Poultry - June 2019 - JACK LINK’S INTRODUCES ZERO-SUGAR JERKY
Meat+Poultry - June 2019 - BEYOND MEAT EXPANDS ITS EUROPEAN PRODUCTION
Meat+Poultry - June 2019 - 15
Meat+Poultry - June 2019 - WASHINGTON - Preparing for ASF
Meat+Poultry - June 2019 - 17
Meat+Poultry - June 2019 - COVER STORY - Building a better way
Meat+Poultry - June 2019 - 19
Meat+Poultry - June 2019 - 20
Meat+Poultry - June 2019 - 21
Meat+Poultry - June 2019 - 22
Meat+Poultry - June 2019 - 23
Meat+Poultry - June 2019 - 24
Meat+Poultry - June 2019 - 25
Meat+Poultry - June 2019 - 26
Meat+Poultry - June 2019 - 27
Meat+Poultry - June 2019 - THE BARBECUE REPORT - REALITY CHECK
Meat+Poultry - June 2019 - 29
Meat+Poultry - June 2019 - 30
Meat+Poultry - June 2019 - 31
Meat+Poultry - June 2019 - 32
Meat+Poultry - June 2019 - 33
Meat+Poultry - June 2019 - RETAIL TRENDS - PORK IN THE King of Beers' COURT
Meat+Poultry - June 2019 - 35
Meat+Poultry - June 2019 - BOOK REVIEW - A taste for the chase
Meat+Poultry - June 2019 - 37
Meat+Poultry - June 2019 - 38
Meat+Poultry - June 2019 - 39
Meat+Poultry - June 2019 - 40
Meat+Poultry - June 2019 - 41
Meat+Poultry - June 2019 - MEAT PERSPECTIVE - Beef rib BONUS
Meat+Poultry - June 2019 - 43
Meat+Poultry - June 2019 - TOOLS OF THE TRADE - Grilling gadgets galore
Meat+Poultry - June 2019 - 45
Meat+Poultry - June 2019 - INDUSTRY EDUCATION - INVESTING IN EDUCATION
Meat+Poultry - June 2019 - 47
Meat+Poultry - June 2019 - 48
Meat+Poultry - June 2019 - 49
Meat+Poultry - June 2019 - 50
Meat+Poultry - June 2019 - 51
Meat+Poultry - June 2019 - POULTRY PROCESSING TECH - WORKING ON WELFARE
Meat+Poultry - June 2019 - 53
Meat+Poultry - June 2019 - 54
Meat+Poultry - June 2019 - 55
Meat+Poultry - June 2019 - CONTROLLED STUNNING
Meat+Poultry - June 2019 - 57
Meat+Poultry - June 2019 - 58
Meat+Poultry - June 2019 - 59
Meat+Poultry - June 2019 - 60
Meat+Poultry - June 2019 - 61
Meat+Poultry - June 2019 - INGREDIENT ISSUES - Creative coatings
Meat+Poultry - June 2019 - 63
Meat+Poultry - June 2019 - 64
Meat+Poultry - June 2019 - 65
Meat+Poultry - June 2019 - PACKAGING SOLUTIONS - GRAB 'N GO
Meat+Poultry - June 2019 - 67
Meat+Poultry - June 2019 - 68
Meat+Poultry - June 2019 - 69
Meat+Poultry - June 2019 - 70
Meat+Poultry - June 2019 - 71
Meat+Poultry - June 2019 - FOOD SAFETY - THIRD-SHIFT thoroughness
Meat+Poultry - June 2019 - 73
Meat+Poultry - June 2019 - 74
Meat+Poultry - June 2019 - 75
Meat+Poultry - June 2019 - 76
Meat+Poultry - June 2019 - 77
Meat+Poultry - June 2019 - SMALL BUSINESS MATTERS - German tradition finds a home in Texas
Meat+Poultry - June 2019 - 79
Meat+Poultry - June 2019 - 80
Meat+Poultry - June 2019 - 81
Meat+Poultry - June 2019 - 82
Meat+Poultry - June 2019 - Automation trends + technology
Meat+Poultry - June 2019 - 84
Meat+Poultry - June 2019 - ROBOTICS TECHNOLOGY - Working smarter
Meat+Poultry - June 2019 - 86
Meat+Poultry - June 2019 - 87
Meat+Poultry - June 2019 - 88
Meat+Poultry - June 2019 - 89
Meat+Poultry - June 2019 - TOOLS OF THE TRADE - Walking, not running
Meat+Poultry - June 2019 - 91
Meat+Poultry - June 2019 - 92
Meat+Poultry - June 2019 - 93
Meat+Poultry - June 2019 - PACKAGING SOLUTIONS - Perfecting packaging
Meat+Poultry - June 2019 - 95
Meat+Poultry - June 2019 - 96
Meat+Poultry - June 2019 - 97
Meat+Poultry - June 2019 - 98
Meat+Poultry - June 2019 - 99
Meat+Poultry - June 2019 - SHOW PREVIEW - Rolling into Mobile
Meat+Poultry - June 2019 - 101
Meat+Poultry - June 2019 - FROM THE CORRAL - Rewarding enrichments
Meat+Poultry - June 2019 - 103
Meat+Poultry - June 2019 - SHOWCASE
Meat+Poultry - June 2019 - 105
Meat+Poultry - June 2019 - NAMES IN THE NEWS
Meat+Poultry - June 2019 - 107
Meat+Poultry - June 2019 - CALENDAR
Meat+Poultry - June 2019 - 109
Meat+Poultry - June 2019 - CLASSIFIEDS
Meat+Poultry - June 2019 - 111
Meat+Poultry - June 2019 - 112
Meat+Poultry - June 2019 - ADVERTISERS
Meat+Poultry - June 2019 - THE INSIDER
Meat+Poultry - June 2019 - 115
Meat+Poultry - June 2019 - 116
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