Meat+Poultry - April 2021 - Marel - 6

Portion Cutter

Finding new opport
challenging times
The Covid-19 pandemic is causing particular
difficulties for companies who supply the food
service sector. Many have seen declining sales to
this segment, driven by a significant change in
consumer behavior during 2020. Marel has been
following the situation closely and has been
working in partnership with customers around
the world, to transform their processing and find
solutions to the immediate challenges they face.
Innovative portioning technology has been one
of the key elements helping meat processors
successfully adapt to the rapidly changing
markets.
Creative portioning
solutions

One family-owned processor in the
Netherlands - which specializes in
deboning raw material for supply to
further processors - experienced a
decline in demand for its products when
the pandemic hit. It therefore made the
decision to widen its distribution channels
and sell directly to consumers. It achieved
this by promoting home deliveries across
social media channels as well as opening
a shop in its local area. These moves
resulted in a significant increase in the
need for portioned products.

Focus on the retail sector
Marel worked alongside the processor to
find a solution that could help it ramp up

production of portioned products in the
shortest time possible. It was a big
investment for the company to make in
such uncertain times but Marel's
specialists worked quickly to install an
I-Cut 130 PortionCutter for the company

help the company transition its
processing to quickly address this new
segment.

Increasing automation

Another example of how food processors
have overcome the challenges facing
those supplying the food service sector
comes from family-owned UK-based
company which supplies restaurants and
pubs with meat products. It effectively
lost 90% of its business overnight when
the country shut down for three months
at the start of the pandemic. It did,
however, experience a significant
increase in home-delivery meat packs as
well as an upsurge in sales from its own
butcher shop. When the country
re-opened and restaurants and pubs
started to increase their demand again,
the home delivery market remained and
continued to grow. Consequently, to
allow the company to keep up with
demand, it decided to purchase a portion
cutter, having previously cut steaks
manually. Following numerous onsite
meetings, Marel was able to set-up a live,
online demonstration with portioning
experts in its state-of-the-art demo

" Our customers benefit greatly from the experience and industry
knowledge of our global team of experts. Innovation and partnership are at the heart of all we do and in 2020 this has been
more important than ever before. "
Hein Pije, Account Manager, Marel
to trial. The trial was a great success, and
the company was immediately able to
experience the portion cutter's flexibility
in handling various types of product and
utilizing the advanced cutting programs.
The I-Cut 130 offered a good solution to

center in Denmark. The customers own
raw material was used and all portions
were cut to its particular specifications.
The I-Cut 130 PortionCutter was
considered to be a natural choice for this
application to bring a higher level of



Meat+Poultry - April 2021

Table of Contents for the Digital Edition of Meat+Poultry - April 2021

Meat+Poultry - April 2021 - 1
Meat+Poultry - April 2021 - vdg - 1
Meat+Poultry - April 2021 - vdg - 2
Meat+Poultry - April 2021 - 1
Meat+Poultry - April 2021 - 2
Meat+Poultry - April 2021 - 3
Meat+Poultry - April 2021 - 4
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