Meat+Poultry - April 2021 - 70

INGREDIENT ISSUES

Meeting
CONSUMER NEEDS
Clean-label meats lean on natural extracts and ferments
BY D O N N A B E R RY | m e a t p o u l t r y @ s o s l a n d.c o m

I

70

MEAT+ POULTRY | 04.21 | www.meatpoultry.com

rosemary, green tea, acerola and celery -
possess the unique ability to assist with
extending the shelf life of meat and poultry by
maintaining color, flavor and quality.
" In general, the pandemic has driven - and
continues to drive - a heightened emphasis
around the food-as-medicine approach to
eating, " said Laurie Demeritt, chief operating
officer, Hartman Group, Bellevue, Wash.
" Needs that relate to health and wellness
such as an increased desire for fresh and less
processed and moderation have increased
significantly as consumers look to proactively
support their health and immunity with food
and beverage choices. "

PANDEMIC PIVOT
The pandemic not only changed the way
consumers shop, it also impacted distribution

Seemore Meats & Veggies; Wayne Farms LLC

t's been more than a year since that historic
Friday the 13th when many packed up their
corporate desks and moved into a home
office. As March melded into April, consumers
adjusted their shopping habits, seeking out
longer shelf-life foods to reduce trips to the
market. At the same time, many consumers
became more discriminating with their food
purchases in terms of naturalness and degree
of processing. With meat and poultry, shoppers
increasingly were drawn to fresh-frozen raw
poultry, minimally processed frozen prepared
meals, and refrigerated ready-to-eat meats with
natural, organic or " free-from " claims.
Processors competing in these spaces
often rely on plant extracts and fermentation
to naturally preserve and protect the meat to
ensure a satisfied customer. Solutions based
on vinegar and certain plant extracts - namely


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Meat+Poultry - April 2021

Table of Contents for the Digital Edition of Meat+Poultry - April 2021

Meat+Poultry - April 2021 - 1
Meat+Poultry - April 2021 - vdg - 1
Meat+Poultry - April 2021 - vdg - 2
Meat+Poultry - April 2021 - 1
Meat+Poultry - April 2021 - 2
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Meat+Poultry - April 2021 - Marel - 1
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