Meat+Poultry - April 2021 - 56

FOODSERVICE

You know, the revamp of the Classic Chicken
Sandwich, it has helped drive our Made to
Crave chicken premium lineup up north of 10%.
" We continue to bring news, so it's not just
going to be chicken with the pickle. It's going
to be great-tasting, craveable chicken, and
you're seeing that with the Jalapeño Popper
[Chicken Sandwich]. We'll continue to bring
news to make sure that we really differentiate
the way Wendy's can with some craveable
toppings and differentiated chicken offerings. "

HATS IN THE RING

Zaxby's used social
media to generate
excitement for the
chain's new Signature
Sandwich.

56

MEAT+ POULTRY | 04.21 | www.meatpoultry.com

Zaxby's

The Wendy's Co. " Our new Jalapeño Popper
Chicken Sandwich casts a big shadow
across the competition and really delivers an
enhanced chicken sandwich experience. The
innovation on flavor is unlike anything else
out there. "
Gunther Plosch, CFO at Wendy's, told
analysts that the company's " Made to
Crave " platform served as the anchor for
the chain's chicken business and a platform
for innovation.
" We are really happy with the re-launches
of our classic chicken, " Plosch said. " We are
now in the Jalapeño Popper Chicken Sandwich
and Salad. They're off to a good start in the first
quarter, and we are going to continue to build
that business. "
Wendy's CEO Todd Penegor said, " We
feel really good about our chicken offerings.

Pollo Campero, based in Dallas, claimed to " up
the ante in the raging chicken sandwich wars "
with a new sandwich and a limited-time, buy
one, get one free meal deal in March.
The chain's new chicken sandwich
promotion featured a hand-breaded fried
option and a zesty grilled option, both
served on a premium brioche bun with thick,
sweet pickles.
" For almost 50 years, Campero has been
bringing people together to share real flavor,
so our new chicken sandwich isn't just part of
a fad - it's bursting with flavor from the family
recipe that has brought our brand to where we
are today, " said Federico Valiente, Campero
USA director of marketing. " The BOGO
deal allows guests to enjoy the new chicken
sandwich - fried or grilled - and share the
flavor with family or friends. "
Declaring " The chicken sandwich war
ain't over yet, " Athens, Ga.-based Zaxby's
announced the national rollout of the
company's Signature Sandwich - a double
hand-breaded fillet, with three thick-sliced,
crinkle-cut pickle chips and served on a
toasted, split-top potato bun with a choice of
Zax sauce.
Zaxby's first launched the Signature
Sandwich in test markets in October 2020.
During the test, the company said the new
Signature Sandwich exceeded the performance
of the existing hand-breaded chicken fillet
by 600%.
" When it comes to portion size, flavor and
quality ingredients, Zaxby's is in it to win it, "
said Joel Bulger, CMO at Zaxby's. " While we
may not be the largest brand competing in the
sandwich war, I'm confident we have the right
ingredients to win on taste and make chicken
sandwich enthusiasts switch to Zaxby's. "


http://www.meatpoultry.com

Meat+Poultry - April 2021

Table of Contents for the Digital Edition of Meat+Poultry - April 2021

Meat+Poultry - April 2021 - 1
Meat+Poultry - April 2021 - vdg - 1
Meat+Poultry - April 2021 - vdg - 2
Meat+Poultry - April 2021 - 1
Meat+Poultry - April 2021 - 2
Meat+Poultry - April 2021 - 3
Meat+Poultry - April 2021 - 4
Meat+Poultry - April 2021 - 5
Meat+Poultry - April 2021 - 6
Meat+Poultry - April 2021 - 7
Meat+Poultry - April 2021 - 8
Meat+Poultry - April 2021 - 9
Meat+Poultry - April 2021 - 10
Meat+Poultry - April 2021 - 11
Meat+Poultry - April 2021 - 12
Meat+Poultry - April 2021 - 13
Meat+Poultry - April 2021 - 14
Meat+Poultry - April 2021 - 15
Meat+Poultry - April 2021 - 16
Meat+Poultry - April 2021 - 17
Meat+Poultry - April 2021 - 18
Meat+Poultry - April 2021 - 19
Meat+Poultry - April 2021 - 20
Meat+Poultry - April 2021 - 21
Meat+Poultry - April 2021 - 22
Meat+Poultry - April 2021 - 23
Meat+Poultry - April 2021 - 24
Meat+Poultry - April 2021 - 25
Meat+Poultry - April 2021 - 26
Meat+Poultry - April 2021 - 27
Meat+Poultry - April 2021 - 28
Meat+Poultry - April 2021 - 29
Meat+Poultry - April 2021 - 30
Meat+Poultry - April 2021 - 31
Meat+Poultry - April 2021 - 32
Meat+Poultry - April 2021 - 33
Meat+Poultry - April 2021 - 34
Meat+Poultry - April 2021 - 35
Meat+Poultry - April 2021 - 36
Meat+Poultry - April 2021 - 37
Meat+Poultry - April 2021 - 38
Meat+Poultry - April 2021 - 39
Meat+Poultry - April 2021 - 40
Meat+Poultry - April 2021 - 41
Meat+Poultry - April 2021 - 42
Meat+Poultry - April 2021 - 43
Meat+Poultry - April 2021 - 44
Meat+Poultry - April 2021 - 45
Meat+Poultry - April 2021 - 46
Meat+Poultry - April 2021 - 47
Meat+Poultry - April 2021 - 48
Meat+Poultry - April 2021 - 49
Meat+Poultry - April 2021 - 50
Meat+Poultry - April 2021 - 51
Meat+Poultry - April 2021 - 52
Meat+Poultry - April 2021 - 53
Meat+Poultry - April 2021 - 54
Meat+Poultry - April 2021 - 55
Meat+Poultry - April 2021 - 56
Meat+Poultry - April 2021 - 57
Meat+Poultry - April 2021 - 58
Meat+Poultry - April 2021 - 59
Meat+Poultry - April 2021 - 60
Meat+Poultry - April 2021 - 61
Meat+Poultry - April 2021 - 62
Meat+Poultry - April 2021 - 63
Meat+Poultry - April 2021 - 64
Meat+Poultry - April 2021 - 65
Meat+Poultry - April 2021 - 66
Meat+Poultry - April 2021 - 67
Meat+Poultry - April 2021 - 68
Meat+Poultry - April 2021 - 69
Meat+Poultry - April 2021 - 70
Meat+Poultry - April 2021 - 71
Meat+Poultry - April 2021 - 72
Meat+Poultry - April 2021 - 73
Meat+Poultry - April 2021 - 74
Meat+Poultry - April 2021 - 75
Meat+Poultry - April 2021 - 76
Meat+Poultry - April 2021 - 77
Meat+Poultry - April 2021 - 78
Meat+Poultry - April 2021 - 79
Meat+Poultry - April 2021 - 80
Meat+Poultry - April 2021 - 81
Meat+Poultry - April 2021 - 82
Meat+Poultry - April 2021 - 83
Meat+Poultry - April 2021 - 84
Meat+Poultry - April 2021 - 85
Meat+Poultry - April 2021 - 86
Meat+Poultry - April 2021 - 87
Meat+Poultry - April 2021 - 88
Meat+Poultry - April 2021 - 89
Meat+Poultry - April 2021 - 90
Meat+Poultry - April 2021 - 91
Meat+Poultry - April 2021 - 92
Meat+Poultry - April 2021 - 93
Meat+Poultry - April 2021 - 94
Meat+Poultry - April 2021 - 95
Meat+Poultry - April 2021 - 96
Meat+Poultry - April 2021 - 97
Meat+Poultry - April 2021 - 98
Meat+Poultry - April 2021 - 99
Meat+Poultry - April 2021 - 100
Meat+Poultry - April 2021 - Marel - 1
Meat+Poultry - April 2021 - Marel - 2
Meat+Poultry - April 2021 - Marel - 3
Meat+Poultry - April 2021 - Marel - 4
Meat+Poultry - April 2021 - Marel - 5
Meat+Poultry - April 2021 - Marel - 6
Meat+Poultry - April 2021 - Marel - 7
Meat+Poultry - April 2021 - Marel - 8
http://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
http://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
http://digital.meatpoultry.com/sosland/mp/2021_02_01
http://digital.meatpoultry.com/sosland/mp/2021_01_01
http://digital.meatpoultry.com/sosland/mp/2020_12_01
http://digital.meatpoultry.com/sosland/mp/2020_11_01
http://digital.meatpoultry.com/sosland/mp/2020_10_01
http://digital.meatpoultry.com/sosland/mp/2020_09_01
http://digital.meatpoultry.com/sosland/mp/2020_08_01
http://digital.meatpoultry.com/sosland/mp/2020_07_01
http://digital.meatpoultry.com/sosland/mp/2020_06_01
http://digital.meatpoultry.com/sosland/mp/2020_05_01
http://digital.meatpoultry.com/sosland/mp/2020_04_01
http://digital.meatpoultry.com/sosland/mp/2020_03_01
http://digital.meatpoultry.com/sosland/mp/2020_02_01
http://digital.meatpoultry.com/sosland/mp/2020_01_01
http://digital.meatpoultry.com/sosland/mp/2019_12_01
http://digital.meatpoultry.com/sosland/mp/2019_11_01
http://digital.meatpoultry.com/sosland/mp/2019_10_01
http://digital.meatpoultry.com/sosland/mp/2019_09_01
http://digital.meatpoultry.com/sosland/mp/2019_08_01
http://digital.meatpoultry.com/sosland/mp/2019_07_11
http://digital.meatpoultry.com/sosland/mp/2019_06_01
http://digital.meatpoultry.com/sosland/mp/2019_05_01
http://digital.meatpoultry.com/sosland/mp/2019_04_01
http://digital.meatpoultry.com/sosland/mp/2019_03_01
http://digital.meatpoultry.com/sosland/mp/2019_02_01
http://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
http://digital.meatpoultry.com/sosland/mp/2018_11_01
http://digital.meatpoultry.com/sosland/mp/2018_10_01
http://digital.meatpoultry.com/sosland/mp/2018_09_01
http://digital.meatpoultry.com/sosland/mp/2018_08_01
http://digital.meatpoultry.com/sosland/mp/2018_07_01
http://digital.meatpoultry.com/sosland/mp/2018_06_01
http://digital.meatpoultry.com/sosland/mp/2018_05_01
http://digital.meatpoultry.com/sosland/mp/2018_04_01
http://digital.meatpoultry.com/sosland/mp/2018_03_01
https://www.nxtbook.com/sosland/mp/2018_02_01
https://www.nxtbook.com/sosland/mp/2018_01_01
https://www.nxtbook.com/sosland/mp/2017_12_01
https://www.nxtbook.com/sosland/mp/2017_11_01
https://www.nxtbook.com/sosland/mp/2017_10_01
https://www.nxtbook.com/sosland/mp/2017_09_01
https://www.nxtbook.com/sosland/mp/2017_08_01
https://www.nxtbook.com/sosland/mp/2017_07_01
https://www.nxtbook.com/sosland/mp/2017_06_01
https://www.nxtbook.com/sosland/mp/2017_05_01
https://www.nxtbook.com/sosland/mp/2017_04_01
https://www.nxtbook.com/sosland/mp/2017_03_01
https://www.nxtbook.com/sosland/mp/2017_02_01
https://www.nxtbook.com/sosland/mp/2017_01_01
https://www.nxtbook.com/sosland/mp/2016_12_01
https://www.nxtbook.com/sosland/mp/2016_11_01
https://www.nxtbook.com/sosland/mp/2016_10_01
https://www.nxtbook.com/sosland/mp/2016_09_01
https://www.nxtbook.com/sosland/mp/2016_08_01
https://www.nxtbook.com/sosland/mp/2016_07_01
https://www.nxtbook.com/sosland/mp/2016_06_01
https://www.nxtbook.com/sosland/mp/2016_05_01
https://www.nxtbook.com/sosland/mp/2016_04_01
https://www.nxtbook.com/sosland/mp/2016_03_01
https://www.nxtbook.com/sosland/mp/2016_02_01
https://www.nxtbook.com/sosland/mp/2016_01_01
https://www.nxtbook.com/sosland/mp/2015_12_01
https://www.nxtbook.com/sosland/mp/2015_11_01
https://www.nxtbook.com/sosland/mp/2015_10_01
https://www.nxtbook.com/sosland/mp/2015_09_01
https://www.nxtbook.com/sosland/mp/2015_08_01
https://www.nxtbook.com/sosland/mp/2015_07_01
https://www.nxtbook.com/sosland/mp/2015_06_01
https://www.nxtbook.com/sosland/mp/2015_05_01
https://www.nxtbook.com/sosland/mp/2015_04_01
https://www.nxtbook.com/sosland/mp/2015_03_01
https://www.nxtbook.com/sosland/mp/2015_02_01
https://www.nxtbook.com/sosland/mp/2015_01_01_mp
https://www.nxtbook.com/sosland/mp/2014_12_01
https://www.nxtbook.com/sosland/mp/2014_11_01
https://www.nxtbook.com/sosland/mp/2014_10_01
https://www.nxtbook.com/sosland/mp/2014_09_01
https://www.nxtbook.com/sosland/mp/2014_08_01
https://www.nxtbook.com/sosland/mp/2014_07_01
https://www.nxtbook.com/sosland/mp/2014_06_01
https://www.nxtbook.com/sosland/mp/2014_05_01
https://www.nxtbook.com/sosland/mp/2014_04_01
https://www.nxtbook.com/sosland/mp/2014_03_01
https://www.nxtbook.com/sosland/mp/2014_02_01
https://www.nxtbook.com/sosland/mp/2014_01_01
https://www.nxtbook.com/sosland/mp/2013_12_01
https://www.nxtbook.com/sosland/mp/2013_11_01
https://www.nxtbook.com/sosland/mp/2013_10_01
https://www.nxtbook.com/sosland/mp/2013_09_01
https://www.nxtbook.com/sosland/mp/2013_08_01
https://www.nxtbook.com/sosland/mp/2013_07_01
https://www.nxtbook.com/sosland/mp/2013_06_01
https://www.nxtbook.com/sosland/mp/2013_05_01
https://www.nxtbook.com/sosland/mp/2013_04_01
https://www.nxtbook.com/sosland/mp/2013_03_01
https://www.nxtbook.com/sosland/mp/2013_02_01
https://www.nxtbook.com/sosland/mp/2013_01_01
https://www.nxtbook.com/sosland/mp/2012_12_01
https://www.nxtbook.com/sosland/mp/2012_11_01
https://www.nxtbook.com/sosland/mp/2012_10_01
https://www.nxtbook.com/sosland/mp/2012_09_01
https://www.nxtbook.com/sosland/mp/2012_08_01
https://www.nxtbook.com/sosland/mp/2012_07_01
https://www.nxtbook.com/sosland/mp/2012_06_01
https://www.nxtbook.com/sosland/mp/2012_05_01
https://www.nxtbook.com/sosland/mp/2012_04_01
https://www.nxtbook.com/sosland/mp/2012_03_01
https://www.nxtbook.com/sosland/mp/2012_02_01
https://www.nxtbook.com/sosland/mp/2012_01_01
https://www.nxtbook.com/sosland/mp/2011_12_01
https://www.nxtbook.com/sosland/mp/2011_11_01
https://www.nxtbook.com/sosland/mp/2011_10_01
https://www.nxtbook.com/sosland/mp/2011_09_01
https://www.nxtbook.com/sosland/mp/2011_08_01
https://www.nxtbook.com/sosland/mp/2011_07_01
https://www.nxtbook.com/sosland/mp/2011_06_01
https://www.nxtbook.com/sosland/mp/2011_05_01
https://www.nxtbook.com/sosland/mp/2011_04_01
https://www.nxtbook.com/sosland/mp/2011_03_01
https://www.nxtbook.com/sosland/mp/2011_02_01
https://www.nxtbook.com/sosland/mp/2011_01_01
https://www.nxtbook.com/sosland/mp/2010_12_01
https://www.nxtbook.com/sosland/mp/2010_11_01
https://www.nxtbook.com/sosland/mp/2010_10_01
https://www.nxtbook.com/sosland/mp/2010_09_01
http://digital.meatpoultry.com/sosland/mp/2010_08_01
http://digital.meatpoultry.com/sosland/mp/2010_07_01
http://digital.meatpoultry.com/sosland/mp/2010_06_01
http://digital.meatpoultry.com/sosland/mp/2010_05_01
http://digital.meatpoultry.com/sosland/mp/2010_04_01
http://digital.meatpoultry.com/sosland/mp/2010_03_01
http://digital.meatpoultry.com/sosland/mp/2010_02_01
http://digital.meatpoultry.com/sosland/mp/2010_01_01
http://digital.meatpoultry.com/sosland/mp/2009_12_01
http://digital.meatpoultry.com/sosland/mp/2009_11_01
http://digital.meatpoultry.com/sosland/mp/2009_10_01
http://digital.meatpoultry.com/sosland/mp/2009_09_01
http://digital.meatpoultry.com/sosland/mp/2009_08_01
http://digital.meatpoultry.com/sosland/mp/2009_07_01
http://digital.meatpoultry.com/sosland/mp/2009_06_01
http://digital.meatpoultry.com/sosland/mp/2009_05_01
http://digital.meatpoultry.com/sosland/mp/2009_04_01
http://digital.meatpoultry.com/sosland/mp/2009_03_01
http://digital.meatpoultry.com/sosland/mp/2009_02_01
http://digital.meatpoultry.com/sosland/mp/2009_01_01
http://digital.meatpoultry.com/sosland/mp/2008_12_01
http://digital.meatpoultry.com/sosland/mp/2008_11_01
http://digital.meatpoultry.com/sosland/mp/2008_10_01
http://digital.meatpoultry.com/sosland/mp/2008_09_01
http://digital.meatpoultry.com/sosland/mp/2008_08_01
http://digital.meatpoultry.com/sosland/mp/2008_07_01
http://digital.meatpoultry.com/sosland/mp/2008_06_01
http://digital.meatpoultry.com/sosland/mp/2008_05_01
http://digital.meatpoultry.com/sosland/mp/2008_04_01
http://digital.meatpoultry.com/sosland/mp/2008_03_01
http://digital.meatpoultry.com/sosland/mp/2008_02_01
http://digital.meatpoultry.com/sosland/mp/2008_01_01
http://digital.meatpoultry.com/sosland/mp/2007_12_01
http://digital.meatpoultry.com/sosland/mp/2007_11_01
http://digital.meatpoultry.com/sosland/mp/2007_10_01
http://digital.meatpoultry.com/sosland/mp/2007_09_01
http://digital.meatpoultry.com/sosland/mp/2007_08_01
http://digital.meatpoultry.com/sosland/mp/2007_07_01
http://digital.meatpoultry.com/sosland/mp/2007_06_01
http://digital.meatpoultry.com/sosland/mp/2007_05_01
http://digital.meatpoultry.com/sosland/mp/2007_04_01
http://digital.meatpoultry.com/sosland/mp/2007_03_01
http://digital.meatpoultry.com/sosland/mp/2007_02_01
http://digital.meatpoultry.com/sosland/mp/2007_01_01
http://digital.meatpoultry.com/sosland/mp/2006_12_01
http://digital.meatpoultry.com/sosland/mp/2006_11_01
http://digital.meatpoultry.com/sosland/mp/2006_10_01
http://digital.meatpoultry.com/sosland/mp/2006_09_01
http://digital.meatpoultry.com/sosland/mp/2006_08_01
http://digital.meatpoultry.com/sosland/mp/2006_07_01
http://digital.meatpoultry.com/sosland/mp/2006_06_01
http://digital.meatpoultry.com/sosland/mp/2006_05_01
http://digital.meatpoultry.com/sosland/mp/2006_04_01
http://digital.meatpoultry.com/sosland/mp/2006_03_01
http://digital.meatpoultry.com/sosland/mp/2006_02_01
http://digital.meatpoultry.com/sosland/mp/2006_01_01
http://digital.meatpoultry.com/sosland/mp/2005_12_01
http://digital.meatpoultry.com/sosland/mp/2005_11_01
http://digital.meatpoultry.com/sosland/mp/2005_10_01
http://digital.meatpoultry.com/sosland/mp/2005_09_01
http://digital.meatpoultry.com/sosland/mp/2005_08_01
http://digital.meatpoultry.com/sosland/mp/2005_07_01
http://digital.meatpoultry.com/sosland/mp/2005_06_01
http://digital.meatpoultry.com/sosland/mp/2005_05_01
http://digital.meatpoultry.com/sosland/mp/2005_04_01
http://digital.meatpoultry.com/sosland/mp/2005_03_01
http://digital.meatpoultry.com/sosland/mp/2005_02_01
http://digital.meatpoultry.com/sosland/mp/2005_01_01
http://digital.meatpoultry.com/sosland/mp/2004_12_01
http://digital.meatpoultry.com/sosland/mp/2004_11_01
http://digital.meatpoultry.com/sosland/mp/2004_10_01
http://digital.meatpoultry.com/sosland/mp/2004_09_01
http://digital.meatpoultry.com/sosland/mp/2004_08_01
http://digital.meatpoultry.com/sosland/mp/2004_07_01
http://digital.meatpoultry.com/sosland/mp/2004_06_01
http://digital.meatpoultry.com/sosland/mp/2004_05_01
http://digital.meatpoultry.com/sosland/mp/2004_04_01
http://digital.meatpoultry.com/sosland/mp/2004_03_01
http://digital.meatpoultry.com/sosland/mp/2004_02_01
http://digital.meatpoultry.com/sosland/mp/2004_01_01
http://digital.meatpoultry.com/sosland/mp/2003_12_01
http://digital.meatpoultry.com/sosland/mp/2003_10_01
https://www.nxtbookmedia.com