Meat+Poultry - April 2021 - 42

PA C K A G I N G S O L U T I O N S

" Research
shows that if
a consumer
touches a
package, they
buy it more
than 80% of
the time. "
- KENT HARRISON

the group we surveyed indicated that factors
like freshness and the environment were
important to them, but when it comes to
choosing a ground beef package, most were
more likely to select a traditional overwrap
package instead of a more modern package
that addressed those needs and cost more. We
also did significant work revamping our chub
packaging to appeal more to consumers, and
we're proud of those changes. "

APPLICATIONS

Tyson Fresh Meats

Tyson Fresh Meats serves different channels
and offers different brands. The packaging it
chooses for the different ground beef products
it offers depends on the channel and brand.
The company will package ground beef in
chub, overwrap, MAP and brick formats,
depending on the situation. As always, Tyson
studies how to make adjustments and improve
the packaging options according to preference.
" When we developed a chub packaging
test specifically in the summer of 2019,

we found that paying close attention to
design can elevate the perception of chub
packaging, " Harrison said. " For example,
consumers vastly preferred a transparent
window in their chub packaging so they could
see the meat they were buying. We also found
that prominently displaying the lean points
in a large, easy-to-read font on the package
helped consumers make a selection quickly,
alleviating a small inconvenience for them
when shopping. "
Tyson cites factors like easy storage,
leakproof packaging, clear labeling and
callouts to make packaging practical and
convenient, a top priority for all involved.
" Also, it's extremely important to us to
offer extended shelf-life opportunities with
packaging innovations while still ensuring
an attractive merchandising option for
consumers, " Harrison added. " For retailers,
having more shelf life for their ground beef
category creates enormous efficiencies and
margin opportunities. "

Move, shape, mix, blend and automate-we help food
processors like you share your recipe with the world.

you feed the world.
WE KEEP YOU RUNNING.

Bring us your biggest food processing challenges.
42 MEAT+ POULTRY | 04.21 | www.meatpoultry.com
ensightsolutions.us
ยท 855-760-4861


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Meat+Poultry - April 2021

Table of Contents for the Digital Edition of Meat+Poultry - April 2021

Meat+Poultry - April 2021 - 1
Meat+Poultry - April 2021 - vdg - 1
Meat+Poultry - April 2021 - vdg - 2
Meat+Poultry - April 2021 - 1
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http://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
http://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
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