Meat+Poultry - April 2021 - 29

Because of the COVID-19 pandemic in 2020
and continuing into 2021, some of those shifts
are taking place sooner rather than later. " There
was a shift in demand this year by consumers
for different sizes of protein meals, because of
restrictions in sizes of families and groups at the
holidays, " he said. " So, we saw an opportunity
for smaller turkey products, like breasts, legs
and thighs, instead of only whole birds. "
He pointed out there was a spike in demand
for turkey in the 1980s and even in more
recent decades, but that growth has been flat
for some time. But this is changing, due to the
export of turkey and turkey products, mostly
raw commodities.
Jandrain pointed out that turkey being sold
for different occasions, or no occasion, makes
a difference in the demand for fresh versus
frozen products.
" Much of the turkey we sell at the holidays,
including whole birds, are frozen. But our retail
products, including value-added products, are
mostly fresh. For our foodservice customers,

some products are frozen, but most are fresh, "
he said.
He also pointed to the increasing amount of
turkey that is exported from the United States
indicating growth for the industry.

PANDEMIC EFFECT
Concerning Butterball's efforts in dealing
with COVID-19, Jandrain said the company is
doing everything in its power to keep its plants
operating, and producing the food Americans
count on, during the pandemic.
" I am proud of the efforts of our team
members during this pandemic. The health of
our team members is essential to this mission.
" In recent months, we have made efforts at
all of our plants to 'flatten the curve,' including
enhancing our already-strict sanitation protocols
on the production floor, deploying multi-daily
cleanings in common areas, using greater
social distancing measures, implementing body
temperature screenings for anyone entering the
facilities and providing surgical-style face masks

www.meatpoultry.com | 04.21 | MEAT+ POULTRY

29


http://www.viersindustries.com

Meat+Poultry - April 2021

Table of Contents for the Digital Edition of Meat+Poultry - April 2021

Meat+Poultry - April 2021 - 1
Meat+Poultry - April 2021 - vdg - 1
Meat+Poultry - April 2021 - vdg - 2
Meat+Poultry - April 2021 - 1
Meat+Poultry - April 2021 - 2
Meat+Poultry - April 2021 - 3
Meat+Poultry - April 2021 - 4
Meat+Poultry - April 2021 - 5
Meat+Poultry - April 2021 - 6
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Meat+Poultry - April 2021 - Marel - 1
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