Meat+Poultry - January 2021 - 90

THE INSIDER

Deep-fried desire
Kentucky Fried Chicken and Lifetime
collaborated on a holiday Lifetime Original MiniMovie, " A Recipe for Seduction " featuring " Saved
By the Bell " actor Mario Lopez as Colonel Harland
Sanders, a handsome, young chef with a secret
fried chicken recipe and a dream.
" A Recipe for Seduction " is Lifetime and KFC's
first-ever branded custom mid-form content. The
15-minute mini-movie follows the romantic trials
and travails of a young heiress faced with the
affections of a suitor handpicked by her mother.
But the arrival of Colonel Sanders " ...sets in motion a series of events that
unravel the mother's devious plans. "
" We're no stranger to heating things up for the holidays, just like our famous
fried chicken scented Firelog, " said Andrea Zahumensky, chief marketing officer
of KFC US. " But let's face it, we could all use a little distraction this holiday
season, so why not fill some of your time at home with a suspenseful drama and
the comfort of our world-famous fried chicken? 'A Recipe for Seduction' is a
perfect excuse to curl up at home and escape to your own happily ever after. "

Winter's coming
US Foods Holding Corp. created the " Make It This
Winter " platform of resources to help foodservice
operators tackle ongoing challenges brought on
by the pandemic. Resources include one-on-one
consultations and new outdoor dining products
such as heaters, outdoor furniture and dining tents.
" With colder weather setting in and new
restrictions going into effect across the country,
our ongoing commitment to helping restaurant
operators adapt during the pandemic has never
been more important, " said Jim Osborne, senior
vice president of customer strategy and innovation.

OVERherd
- Joe Sanderson, chairman and chief executive officer of Sanderson Farms
Inc., on the prospect of increased demand for chicken from the foodservice
segment in the year ahead, as he discussed the company's 2020 fiscal fourthquarter results during a conference call with analysts on Dec. 17.

90

MEAT+ POULTRY | 01.21 | www.meatpoultry.com

Eat Just Inc., a producer of
cultured meat products, made its
first commercial sale of chicken
meat made from animal cells to
Singapore-based 1880, a restaurant
known for its innovative menus
and social impact programming.
Singapore is the first country in the
world to commercialize cell-based
meat products.
" This historic step, the first-ever
commercial sale of cultured meat,
moves us closer to a world where
the majority of meat we eat will
not require tearing down a single
forest, displacing a single animal's
habitat or using a single drop of
antibiotics, " said Josh Tetrick,
co-founder and chief executive
officer of Eat Just. " We're thrilled
to partner with 1880 to launch
a product that will someday be
served on the dinner tables of
families from the suburbs of
Birmingham, Alabama, to the
skyscrapers of Shanghai. "
The first diners to experience
cultured meat at 1880 will be
treated to three cultured chicken
dishes, each recipe influenced by
a top chicken-producing country:
China, Brazil and the United States.
Executive Chef Colin Buchan
said, " This is a very exciting
collaboration for me. It's working
with new ingredients, something
very creative, something we've
never quite seen before and I think
people are going to love it. "

Yum! Brands; Eat Just Inc.; US Foods Holding Corp.

" We are encouraged by reports of a
chicken sandwich war in 2021 in
the QSR market and we wish all the
participants much success. "

Cultured meat club


http://www.meatpoultry.com

Meat+Poultry - January 2021

Table of Contents for the Digital Edition of Meat+Poultry - January 2021

Meat+Poultry - January 2021 - 1
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Meat+Poultry - January 2021 - vdg - 1
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Meat+Poultry - January 2021 - marel - 1
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Meat+Poultry - January 2021 - marel - 8
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