Meat+Poultry - January 2021 - 12

BUSINESS NOTES

Singapore first country to
approve sale of cultured meat
Cultured meat producer, Eat Just Inc.,
announced the use of its cultured chicken
as an ingredient in chicken bites has been
approved to be sold in Singapore, making
it the first country to commercialize a
cell-based meat product. According to the
company, after two years of testing and
process review, the Singapore Food Agency
(SFA) gave the product the go-ahead.
Eat Just has other chicken products
in the pipeline as part of its Good Meat
portfolio. The initial launch in Singapore
is planned to be on a small scale, starting
with a single restaurant as the company
scales production and works toward
reducing the cost of the product.
" Singapore has long been a leader in
innovation of all kinds, from information
technology to biologics to now leading the
world in building a healthier, safer food

Chipotle adds
smoked brisket

12

MEAT+ POULTRY | 01.21 | www.meatpoultry.com

before determining a national launch
strategy, the company said. Chipotle
previously leveraged its stage-gate process
to introduce Carne Asada, Supergreens
Salad Mix and Queso Blanco.
" We're thrilled to offer a new,
responsibly-sourced brisket that tastes
terrific and meets our industry leading
'Food with Integrity' standards, " said Chris
Brandt, chief marketing officer at Chipotle.
" The richness of our real Smoked Brisket
recipe delivers a craveable new flavor
to our guests as we continue to innovate
across our menu. "
Chipotle's Smoked Brisket will
be available for in-restaurant, online,
mobile and contactless delivery orders at
participating locations for a limited time.
Smoked Brisket is the latest in a line of
new menu items Chipotle has tested and
rolled out this year. The company began
testing Cilantro-Lime Cauliflower Rice
at restaurants in Denver and throughout
Wisconsin, in addition to a digital-only
quesadilla in Cleveland and Indianapolis.

Organizers for the
Annual Meat Conference
(AMC) have decided
against holding an
in-person event during
2021. Instead, the group
will hold an online event
between March 22-25,
2021. The conference,
which is sponsored by
the North American
Meat Institute (NAMI)
and FMI: The Food
Industry Association,
will feature a variety of
interactive collaboration,
educational programming
and exhibits.
" Challenging
times have drastically
impacted meat retail, "
AMC event organizers
said. " Reflecting
unprecedented growth,
the meat department
sold an additional
$7.9 billion and 1.4
billion lbs during the
pandemic alone but not
withstanding challenges
along the way. Now more
than ever, it is imperative
to gather peers and
trading partners from
all facets of the meat
industry to prepare for
what's ahead. "
Programming will
cover topics including
keeping retail consumers
and reviewing
purchasing patterns in
2021. In addition, AnneMarie Roerink from
San Antonio-based 210
Analytics will present
" The Power of Meat
2021 " for the 16th year.
Find out more at
meatconference.com.

Chipotle

Chipotle Mexican Grill Inc. is testing
Smoked Brisket at 64 restaurants
throughout Cincinnati and part of
Sacramento, Calif.
The new item features smoked beef
brisket that is seasoned with a special
spice blend, seared on the grill and finished
with a sauce made with Mexican peppers.
To roll out the brisket, Chipotle is using
its stage-gate process to listen, test and
learn from customer feedback and iterate

system, " said Josh Tetrick, chief executive
officer and co-founder of Eat Just. " I'm sure
that our regulatory approval for cultured
meat will be the first of many in Singapore
and in countries around the globe. "
As part of the development process
overseas, the company established a
partnership with local food manufacturers
in Singapore to produce the product.
" Cultured meat's role in creating a
safer, more secure global food supply
has been well-documented, and the last
decade has given rise to a steady increase
in the application of animal cell culture
technology toward the development of
food products, " the company said.
In addition to the SFA's approval,
Eat Just's chicken was approved for
human consumption by a consortium of
international scientists.

Annual Meat
Conference
goes virtual


http://www.meatconference.com http://www.meatpoultry.com

Meat+Poultry - January 2021

Table of Contents for the Digital Edition of Meat+Poultry - January 2021

Meat+Poultry - January 2021 - 1
Meat+Poultry - January 2021 - 1
Meat+Poultry - January 2021 - 2
Meat+Poultry - January 2021 - 3
Meat+Poultry - January 2021 - 4
Meat+Poultry - January 2021 - 5
Meat+Poultry - January 2021 - 6
Meat+Poultry - January 2021 - 7
Meat+Poultry - January 2021 - 8
Meat+Poultry - January 2021 - 9
Meat+Poultry - January 2021 - 10
Meat+Poultry - January 2021 - 11
Meat+Poultry - January 2021 - 12
Meat+Poultry - January 2021 - 13
Meat+Poultry - January 2021 - 14
Meat+Poultry - January 2021 - 15
Meat+Poultry - January 2021 - 16
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Meat+Poultry - January 2021 - 18
Meat+Poultry - January 2021 - 19
Meat+Poultry - January 2021 - 20
Meat+Poultry - January 2021 - 21
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Meat+Poultry - January 2021 - 28
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Meat+Poultry - January 2021 - 37
Meat+Poultry - January 2021 - 38
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Meat+Poultry - January 2021 - 40
Meat+Poultry - January 2021 - 41
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Meat+Poultry - January 2021 - 43
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Meat+Poultry - January 2021 - 47
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Meat+Poultry - January 2021 - 50
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Meat+Poultry - January 2021 - 57
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Meat+Poultry - January 2021 - 60
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Meat+Poultry - January 2021 - 63
Meat+Poultry - January 2021 - 64
Meat+Poultry - January 2021 - 65
Meat+Poultry - January 2021 - 66
Meat+Poultry - January 2021 - vdg - 1
Meat+Poultry - January 2021 - vdg - 2
Meat+Poultry - January 2021 - 67
Meat+Poultry - January 2021 - 68
Meat+Poultry - January 2021 - 69
Meat+Poultry - January 2021 - 70
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Meat+Poultry - January 2021 - marel - 1
Meat+Poultry - January 2021 - marel - 2
Meat+Poultry - January 2021 - marel - 3
Meat+Poultry - January 2021 - marel - 4
Meat+Poultry - January 2021 - marel - 5
Meat+Poultry - January 2021 - marel - 6
Meat+Poultry - January 2021 - marel - 7
Meat+Poultry - January 2021 - marel - 8
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