Meat+Poultry - November 2020 - 57

"We hope to inspire consumers with
new and different ways to use deli meat
in their everyday lives, while also better
communicating the product benefits and the
quality that they have come to know and trust
from Eckrich," said Laura Koenes, Eckrich
brand manager.
Over in the fresh meat case, premium
meat and poultry products are also designed
to attract attention. Pre Brands is a Chicago
company that has distinguished its products
with vibrant packaging designed to signal its
brand identity at the point of sale, amid other
branded items and commodity meats. That was
true for its original grass-fed and grass-finished
ground beef and steak products sold in bright
green packaging, and it's true for its latest
premium pre-frenched lamb rack. The lamb is
sold in an airtight, transparent, vacuum-sealed
plastic that is free of nitrates and BPA, with
on-package consumer tips and recipes.
"Pre's patented packaging is designed
for vertical merchandising, which provides
eye-catching billboards in the meat section of
the grocery store," said Nicole Schumacher,
chief marketing officer of Pre Brands. "The
transparent film provides a 360-degree view
of meat as well as offers a more natural way
to combat spoilage by vacuum-sealing our
products so that all the oxygen is removed.
This will keep the beef and lamb fresher, longer
and allow for longer shelf life without adding
chemicals. The easy-peel makes opening the

meat easy and keeps your hands and kitchen
clean without the use of scissors or knives."

THE 2020 EFFECT
Finally, like almost everything else in life and
business, the global coronavirus outbreak
has impacted package design, elevating
the importance of visual appeal. Shorr
Packaging's recent study found that during
the pandemic, 47% of respondents purchased
products from brands they were previously
unfamiliar with due to the product's
packaging, and 88% of those say they plan on
purchasing that item again in the future.
McGahey agrees that packaging is arguably
more important than ever.
"Because of the pandemic, eating at home
and grocery shopping continue to outpace
restaurant food expenditures in growth. As
a result, online grocery shopping is the new
norm, up 124% in September versus a year ago.
This has two implications for a brand's visual
appeal," McGahey explained. "First, digital
shelf presence is now as important as in-store.
Online, brands need to clearly communicate
the attributes that people use to choose their
fresh grocery product - like brand and flavor
- on a much smaller billboard than the store
shelf. This is where a clear communication
hierarchy is a must. Second, brands need to
provide meal inspiration to consumers who are
seeking variety after spending so much more
time at home."

"We hope
to inspire
consumers
with new and
different ways
to use deli
meat in their
everyday lives."
- LAURA KOENES

Performance, Packaged

NextGen 500E

www.ossid.com www.meatpoultry.com
LEARN MORE
| 11.20 | MEAT+ POULTRY 57


http://www.ossid.com

Meat+Poultry - November 2020

Table of Contents for the Digital Edition of Meat+Poultry - November 2020

Meat+Poultry - November 2020 - 1
Meat+Poultry - November 2020 - 1
Meat+Poultry - November 2020 - 2
Meat+Poultry - November 2020 - 3
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Meat+Poultry - November 2020 - 50
Meat+Poultry - November 2020 - VDG1
Meat+Poultry - November 2020 - VDG2
Meat+Poultry - November 2020 - 51
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Meat+Poultry - November 2020 - 53
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http://digital.meatpoultry.com/sosland/mp/2020_11_01
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http://digital.meatpoultry.com/sosland/mp/2020_09_01
http://digital.meatpoultry.com/sosland/mp/2020_08_01
http://digital.meatpoultry.com/sosland/mp/2020_07_01
http://digital.meatpoultry.com/sosland/mp/2020_06_01
http://digital.meatpoultry.com/sosland/mp/2020_05_01
http://digital.meatpoultry.com/sosland/mp/2020_04_01
http://digital.meatpoultry.com/sosland/mp/2020_03_01
http://digital.meatpoultry.com/sosland/mp/2020_02_01
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http://digital.meatpoultry.com/sosland/mp/2019_12_01
http://digital.meatpoultry.com/sosland/mp/2019_11_01
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http://digital.meatpoultry.com/sosland/mp/2019_09_01
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