Meat+Poultry - November 2020 - 56

PA C K A G I N G S O L U T I O N S

This transparent film
packaging allows the
consumer to view the
product from all sides.

customers first and received wonderful
feedback regarding the clean, easy-to-read,
modernized design. The new packaging hit
shelves in August and through our social
media, we've received positive comments from
consumers as well about how modern and
delicious it looks," McGahey said.
Eckrich from Smithfield Foods, Smithfield,
Va., is another deli meat brand that has tapped
into consumer insights for a recent redesign.
Packages now feature a white background
with strong photography and visual cues that
list product information in a streamlined way.

Cost Effective. Reliable. Labor Efficient.
At Ossid, we strive to be your packaging solutions provider, your partner in pursuit of excellence.

* NextGen 500E designed with customer feedback
* Uses on average 5-10% less film than belted systems
* Smaller footprint than competing machines
MEAT+
POULTRY
| 11.20hand
| www.meatpoultry.com
*56Left
and
Right
machines available

Pre Brands

"We wanted to keep Land O'Frost's loyal
users while attracting new audiences with a
brand story relevant to them. Our research told
us the brand had room to improve in appetite
appeal and quality cues. What better way to
do that than with a big, delicious sandwich
front and center that inspires meal making at
home?" said Shanta McGahey, director, insights
and integrated brand communications.
To be sure they were on the right track, the
brand sought feedback from consumers who
would be eyeing their products at retail.
"We shared the new design with grocery



Meat+Poultry - November 2020

Table of Contents for the Digital Edition of Meat+Poultry - November 2020

Meat+Poultry - November 2020 - 1
Meat+Poultry - November 2020 - 1
Meat+Poultry - November 2020 - 2
Meat+Poultry - November 2020 - 3
Meat+Poultry - November 2020 - 4
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Meat+Poultry - November 2020 - VDG1
Meat+Poultry - November 2020 - VDG2
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