Meat+Poultry - November 2020 - 31

Gerard said. "Through these digital channels,
we're able to deliver on the needs of Hispanic
consumers by working within their culinary
needs around recipe shortcuts, speed-scratch
recipes, meal prep and ways to repurpose
protein. This might include offering a recipe
shortcut that takes an existing salsa base
and adding fresh ingredients or slow-cooking
something that can be used for a main dish and
then repurposed the next day."
Hispanics rely on TV, radio and social
media to inform, educate, communicate, share
experiences and seek support. Reliance on
social media platforms accessed through a
smartphone has further risen as Hispanics have
chosen social media platforms as their primary
source of information about the coronavirus.
The intense digital usage cited by Nielsen
lines up with related findings by Rumba Meats
showing Hispanics as being more likely to
grocery shop online and seek out last-minute
mealtime inspiration, recipes and fast-scratch
ideas through social media platforms.

"In some of our previous qualitative work, we
found with acculturation there's been an erosion
around some of the traditional cooking methods
and meals," Furnald said. "Two-thirds of the
participants in our survey said it was important
to preserve traditions and that includes buying
special cuts for holidays and occasions around
the gathering of friends and family."
Because of this, many brands are choosing to
prioritize use of digital communications among
Hispanics. The demographic strongly relies on
social networks as a way to maintain traditions,
something of particular importance for Hispanic
consumers who are looking to find a balance
between the old and the new, Furnald said.
"As we've seen in the research and in
the purchasing patterns, the implications of
the pandemic and changes to the shopping
and consumption behaviors among Hispanic
consumers will continue to be key in
understanding the shifts happening in the
current environment and in the times to come,"
Gerard said.

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www.meatpoultry.com | 11.20 | MEAT+ POULTRY

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31

11/5/2020 1:13:49 PM


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Meat+Poultry - November 2020

Table of Contents for the Digital Edition of Meat+Poultry - November 2020

Meat+Poultry - November 2020 - 1
Meat+Poultry - November 2020 - 1
Meat+Poultry - November 2020 - 2
Meat+Poultry - November 2020 - 3
Meat+Poultry - November 2020 - 4
Meat+Poultry - November 2020 - 5
Meat+Poultry - November 2020 - 6
Meat+Poultry - November 2020 - 7
Meat+Poultry - November 2020 - 8
Meat+Poultry - November 2020 - 9
Meat+Poultry - November 2020 - 10
Meat+Poultry - November 2020 - 11
Meat+Poultry - November 2020 - 12
Meat+Poultry - November 2020 - 13
Meat+Poultry - November 2020 - 14
Meat+Poultry - November 2020 - 15
Meat+Poultry - November 2020 - 16
Meat+Poultry - November 2020 - 17
Meat+Poultry - November 2020 - 18
Meat+Poultry - November 2020 - 19
Meat+Poultry - November 2020 - 20
Meat+Poultry - November 2020 - 21
Meat+Poultry - November 2020 - 22
Meat+Poultry - November 2020 - 23
Meat+Poultry - November 2020 - 24
Meat+Poultry - November 2020 - 25
Meat+Poultry - November 2020 - 26
Meat+Poultry - November 2020 - 27
Meat+Poultry - November 2020 - 28
Meat+Poultry - November 2020 - 29
Meat+Poultry - November 2020 - 30
Meat+Poultry - November 2020 - 31
Meat+Poultry - November 2020 - 32
Meat+Poultry - November 2020 - 33
Meat+Poultry - November 2020 - 34
Meat+Poultry - November 2020 - 35
Meat+Poultry - November 2020 - 36
Meat+Poultry - November 2020 - 37
Meat+Poultry - November 2020 - 38
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Meat+Poultry - November 2020 - 40
Meat+Poultry - November 2020 - 41
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Meat+Poultry - November 2020 - 47
Meat+Poultry - November 2020 - 48
Meat+Poultry - November 2020 - 49
Meat+Poultry - November 2020 - 50
Meat+Poultry - November 2020 - VDG1
Meat+Poultry - November 2020 - VDG2
Meat+Poultry - November 2020 - 51
Meat+Poultry - November 2020 - 52
Meat+Poultry - November 2020 - 53
Meat+Poultry - November 2020 - 54
Meat+Poultry - November 2020 - 55
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