Meat+Poultry - October 2020 - 92

ONLINE MARKETING

In a short period of time, a consumer can
learn about heritage pork in the time it takes
to watch 10 seconds of a video, swipe back
and scroll down to read text. In the long-term,
Heitzeberg said, it's those behaviors that are
ideally suited to online capture.
"We serve an online consumer; we don't
work with retail yet," he explained. "But in
our vision, we would because all
the things we do - offering the
assortments that you can't get
at stores and the convenience of
online delivery - those capabilities
should be available to customers
not just on our website, but at
their local grocery store. Why not?
Our supply chain is getting to a
size where we'd be able to offer
incremental interesting things to
many grocery stores. And we'd
be able to offer a plug-in to this
click-and-collect, online delivery
mechanic that they all definitely
need to have now."
Crowd Cow collects so much
information about its customers
that, "Right now, I could go to our
admin tool and find somebody who
is on our website - right now - and
I could call them on the phone and
just talk to them."
Traditional grocery retailers
can't offer that level of customer
service, although Heitzeberg
acknowledged that level of
surveillance could be disconcerting
to some people.
"If you're not a customer, and
you just heard me say that, that
would be creepy; that's not what I
EPS has a complete custom solution for your bacon processing needs including the state-ofmean," he said. "What I mean is the
the-art FAVA GIORGIO AXEL automated Bellie Combing/Decombing system. The FAVA system
way we use it [data] is somebody the
is custom-made to your current production needs and is designed with expandability. The
other day logged in and purchased
TFRC Cartesian robot system safely & efficiently transfers loaded combing bars onto trees
a few thousand dollars' worth of
after they are automatically combed at 24 bellies per minute. Once the bellies are smoked,
gift boxes and sent them off. So, we
they are automatically transferred to the decombing station to be automatically decombed
want to help that person have the
and conveyed to further processing. The FAVA system will significantly reduce head count and
best possible gift experience.
expand worker distancing. Hard-working, worker safe & easy to clean, FAVA GIORGIO AXEL's
Combing/Decombing system is designed to improve your bacon processing ROI.
"My relationship with the
customer is intimate," he said. "They
know us, we know them. If we can
Custom processing solutions, equipment & service.
use that information to personalize
that experience or make it better,
From one piece of equipment to a full line, EPS offers
that's something we can do."
the best solutions and pricing in the industry.
and it's hard to actually be special in that
environment," he said. "Whereas online
- there are actually scientists who study
this stuff - the amount of useful and deep
information you can consume sitting on your
couch with your iPhone is something like a
thousand times more than in the environment
of a grocery store."

Automated Bellie System.

Combing Loading Unloading Decombing

EPSUSA.com
* (630)
92 MEAT+ POULTRY
| 10.20 974-6680
| www.meatpoultry.com


http://www.EPSUSA.com

Meat+Poultry - October 2020

Table of Contents for the Digital Edition of Meat+Poultry - October 2020

Meat+Poultry - October 2020 - 1
Meat+Poultry - October 2020 - VDG - 1
Meat+Poultry - October 2020 - VDG - 2
Meat+Poultry - October 2020 - 1
Meat+Poultry - October 2020 - 2
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