Meat+Poultry - October 2020 - 71

C

lean ingredients are the new baseline
for today's shoppers, according to the
"2020 US Grocery Shopper Trends," a
report produced by FMI - The Food Industry
Association, Washington, DC, in collaboration
with The Hartman Group, Bellevue, Wash.
Shoppers are reevaluating their purchasing
criteria and product assortment needs. They
have a sharper focus on health, a heightened
awareness of the environmental consequences
of consumption and a desire for a deeper
connection to food, according to the study.
Ingredient legends matter.
Today's shoppers bring a broader, more
sophisticated range of criteria with them
when shopping for groceries, including meat
and poultry. They want foods to be as close
to natural as possible, and that means no
artificial ingredients. For meat and poultry,
that means no synthetic colors, flavors
or preservatives.
"We have meat and poultry customers that
traditionally sold into school and hospitality
sectors," said Jane Quartel, executive
director, food protection, Kalsec, Kalamazoo,
Mich. "Those sectors are more tolerant of
lengthier labels and synthetic inclusions.
These customers are now switching gears and
wanting to capture additional growth seen in
the consumer markets, but the consumer is
choosier and wants shorter, cleaner labels."
Travis Krause, sales director, Kemin Food
Technologies-Americas, Des Moines, Iowa,
said, "Consumers are reaching for simpler,
free-from and clean-label meat and poultry
products, but taste is still at the top of their
shopping list. Clean label meats resonate with
consumers and their perceptions of quality,
health and value."

Daniel Rönneberg

CLEAN IS THE FUTURE
Clean label is not a passing trend, it's a
movement that is here to stay. This is something
that is proving to be even more valued during
these uncertain times, as consumers are taking
control of their health by being selective with
what they put into their bodies.
Solutions based on vinegar and certain
plant extracts - namely rosemary, green tea,
acerola and celery - possess the unique ability
to assist with extending the shelf life of meat
and poultry by naturally preserving color,
flavor and quality

"They have come a long way in recent years
in rivaling the efficacy of traditional synthetic
ingredients," said Garrett McCoy, research and
development manager, Corbion, Lenexa, Kan.
"They make effective curing agents and provide
antioxidant activity that delays rancidity and
protects product color and flavor."
The pandemic changed the way consumers
shop, cook and eat. In addition to increased
retail purchases, consumers were looking for
products with longer shelf lives to decrease the
number of trips to the store.
"At the same time, there is also increased
demand for convenience and heat-and-eat items,
as working from home while maintaining school
schedules and juggling children and spouses
at home increases the volume and number
of meals being made per day," Krause said.
"Meat manufacturers have had to quickly pivot
and determine the best business decisions to
utilize inventory that wasn't running through
foodservice and in many cases look for
ingredients to formulate for the longer shelf life
demands required by retail."
They discovered that vinegars and certain
plant extracts are label-friendly options for
extending the shelf life and safety of protein
products. That's what consumers want.
Research shows that natural product
shoppers are not abandoning their focus
during COVID-19, according to new research
from Chicago-based IRI and SPINS. The study
shows that consumers are doubling down on
their food choices. They are widening their
preferences through strategies such as seeking
and avoiding various ingredients and carefully
studying label claims and certifications. This
has resulted in consumers purchasing more
natural products in 2020, both pre-COVID-19
and during the current pandemic.
"Dollar sales for natural products
continue to grow over one year ago, as much
as an astounding 78% in the middle of March
during consumers' initial stock-up period and
continuing in the high teens at present," said
Steve Ramsey, executive vice president and
general manager of strategic accounts for
IRI. "Given that natural products represent
more than 8% of total store sales year-todate and are outpacing sales of conventional
products, there are significant opportunities
for manufacturers and retailers alike to show
support for consumers."

Vinegars and
certain plant
extracts are
label-friendly
options for
extending the
shelf life and
safety of protein
products.

www.meatpoultry.com | 10.20 | MEAT+ POULTRY

71


http://www.meatpoultry.com

Meat+Poultry - October 2020

Table of Contents for the Digital Edition of Meat+Poultry - October 2020

Meat+Poultry - October 2020 - 1
Meat+Poultry - October 2020 - VDG - 1
Meat+Poultry - October 2020 - VDG - 2
Meat+Poultry - October 2020 - 1
Meat+Poultry - October 2020 - 2
Meat+Poultry - October 2020 - 3
Meat+Poultry - October 2020 - 4
Meat+Poultry - October 2020 - 5
Meat+Poultry - October 2020 - 6
Meat+Poultry - October 2020 - 7
Meat+Poultry - October 2020 - 8
Meat+Poultry - October 2020 - 9
Meat+Poultry - October 2020 - 10
Meat+Poultry - October 2020 - 11
Meat+Poultry - October 2020 - 12
Meat+Poultry - October 2020 - 13
Meat+Poultry - October 2020 - 14
Meat+Poultry - October 2020 - 15
Meat+Poultry - October 2020 - 16
Meat+Poultry - October 2020 - 17
Meat+Poultry - October 2020 - 18
Meat+Poultry - October 2020 - 19
Meat+Poultry - October 2020 - 20
Meat+Poultry - October 2020 - 21
Meat+Poultry - October 2020 - 22
Meat+Poultry - October 2020 - 23
Meat+Poultry - October 2020 - 24
Meat+Poultry - October 2020 - 25
Meat+Poultry - October 2020 - 26
Meat+Poultry - October 2020 - 27
Meat+Poultry - October 2020 - 28
Meat+Poultry - October 2020 - 29
Meat+Poultry - October 2020 - 30
Meat+Poultry - October 2020 - 31
Meat+Poultry - October 2020 - 32
Meat+Poultry - October 2020 - 33
Meat+Poultry - October 2020 - 34
Meat+Poultry - October 2020 - 35
Meat+Poultry - October 2020 - 36
Meat+Poultry - October 2020 - 37
Meat+Poultry - October 2020 - 38
Meat+Poultry - October 2020 - 39
Meat+Poultry - October 2020 - 40
Meat+Poultry - October 2020 - 41
Meat+Poultry - October 2020 - 42
Meat+Poultry - October 2020 - 43
Meat+Poultry - October 2020 - 44
Meat+Poultry - October 2020 - 45
Meat+Poultry - October 2020 - 46
Meat+Poultry - October 2020 - 47
Meat+Poultry - October 2020 - 48
Meat+Poultry - October 2020 - 49
Meat+Poultry - October 2020 - 50
Meat+Poultry - October 2020 - 51
Meat+Poultry - October 2020 - 52
Meat+Poultry - October 2020 - 53
Meat+Poultry - October 2020 - 54
Meat+Poultry - October 2020 - 55
Meat+Poultry - October 2020 - 56
Meat+Poultry - October 2020 - 57
Meat+Poultry - October 2020 - 58
Meat+Poultry - October 2020 - 59
Meat+Poultry - October 2020 - 60
Meat+Poultry - October 2020 - 61
Meat+Poultry - October 2020 - 62
Meat+Poultry - October 2020 - 63
Meat+Poultry - October 2020 - 64
Meat+Poultry - October 2020 - 65
Meat+Poultry - October 2020 - 66
Meat+Poultry - October 2020 - 67
Meat+Poultry - October 2020 - 68
Meat+Poultry - October 2020 - 69
Meat+Poultry - October 2020 - 70
Meat+Poultry - October 2020 - 71
Meat+Poultry - October 2020 - 72
Meat+Poultry - October 2020 - 73
Meat+Poultry - October 2020 - 74
Meat+Poultry - October 2020 - 75
Meat+Poultry - October 2020 - 76
Meat+Poultry - October 2020 - 77
Meat+Poultry - October 2020 - 78
Meat+Poultry - October 2020 - 79
Meat+Poultry - October 2020 - 80
Meat+Poultry - October 2020 - 81
Meat+Poultry - October 2020 - 82
Meat+Poultry - October 2020 - 83
Meat+Poultry - October 2020 - 84
Meat+Poultry - October 2020 - 85
Meat+Poultry - October 2020 - 86
Meat+Poultry - October 2020 - 87
Meat+Poultry - October 2020 - 88
Meat+Poultry - October 2020 - 89
Meat+Poultry - October 2020 - 90
Meat+Poultry - October 2020 - 91
Meat+Poultry - October 2020 - 92
Meat+Poultry - October 2020 - 93
Meat+Poultry - October 2020 - 94
Meat+Poultry - October 2020 - 95
Meat+Poultry - October 2020 - 96
Meat+Poultry - October 2020 - 97
Meat+Poultry - October 2020 - 98
Meat+Poultry - October 2020 - 99
Meat+Poultry - October 2020 - 100
Meat+Poultry - October 2020 - 101
Meat+Poultry - October 2020 - 102
Meat+Poultry - October 2020 - 103
Meat+Poultry - October 2020 - 104
Meat+Poultry - October 2020 - 105
Meat+Poultry - October 2020 - 106
Meat+Poultry - October 2020 - 107
Meat+Poultry - October 2020 - 108
Meat+Poultry - October 2020 - 109
Meat+Poultry - October 2020 - 110
Meat+Poultry - October 2020 - 111
Meat+Poultry - October 2020 - 112
http://digital.meatpoultry.com/sosland/mp/2020_10_01
http://digital.meatpoultry.com/sosland/mp/2020_09_01
http://digital.meatpoultry.com/sosland/mp/2020_08_01
http://digital.meatpoultry.com/sosland/mp/2020_07_01
http://digital.meatpoultry.com/sosland/mp/2020_06_01
http://digital.meatpoultry.com/sosland/mp/2020_05_01
http://digital.meatpoultry.com/sosland/mp/2020_04_01
http://digital.meatpoultry.com/sosland/mp/2020_03_01
http://digital.meatpoultry.com/sosland/mp/2020_02_01
http://digital.meatpoultry.com/sosland/mp/2020_01_01
http://digital.meatpoultry.com/sosland/mp/2019_12_01
http://digital.meatpoultry.com/sosland/mp/2019_11_01
http://digital.meatpoultry.com/sosland/mp/2019_10_01
http://digital.meatpoultry.com/sosland/mp/2019_09_01
http://digital.meatpoultry.com/sosland/mp/2019_08_01
http://digital.meatpoultry.com/sosland/mp/2019_07_11
http://digital.meatpoultry.com/sosland/mp/2019_06_01
http://digital.meatpoultry.com/sosland/mp/2019_05_01
http://digital.meatpoultry.com/sosland/mp/2019_04_01
http://digital.meatpoultry.com/sosland/mp/2019_03_01
http://digital.meatpoultry.com/sosland/mp/2019_02_01
http://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
http://digital.meatpoultry.com/sosland/mp/2018_11_01
http://digital.meatpoultry.com/sosland/mp/2018_10_01
http://digital.meatpoultry.com/sosland/mp/2018_09_01
http://digital.meatpoultry.com/sosland/mp/2018_08_01
http://digital.meatpoultry.com/sosland/mp/2018_07_01
http://digital.meatpoultry.com/sosland/mp/2018_06_01
http://digital.meatpoultry.com/sosland/mp/2018_05_01
http://digital.meatpoultry.com/sosland/mp/2018_04_01
http://digital.meatpoultry.com/sosland/mp/2018_03_01
https://www.nxtbook.com/sosland/mp/2018_02_01
https://www.nxtbook.com/sosland/mp/2018_01_01
https://www.nxtbook.com/sosland/mp/2017_12_01
https://www.nxtbook.com/sosland/mp/2017_11_01
https://www.nxtbook.com/sosland/mp/2017_10_01
https://www.nxtbook.com/sosland/mp/2017_09_01
https://www.nxtbook.com/sosland/mp/2017_08_01
https://www.nxtbook.com/sosland/mp/2017_07_01
https://www.nxtbook.com/sosland/mp/2017_06_01
https://www.nxtbook.com/sosland/mp/2017_05_01
https://www.nxtbook.com/sosland/mp/2017_04_01
https://www.nxtbook.com/sosland/mp/2017_03_01
https://www.nxtbook.com/sosland/mp/2017_02_01
https://www.nxtbook.com/sosland/mp/2017_01_01
https://www.nxtbook.com/sosland/mp/2016_12_01
https://www.nxtbook.com/sosland/mp/2016_11_01
https://www.nxtbook.com/sosland/mp/2016_10_01
https://www.nxtbook.com/sosland/mp/2016_09_01
https://www.nxtbook.com/sosland/mp/2016_08_01
https://www.nxtbook.com/sosland/mp/2016_07_01
https://www.nxtbook.com/sosland/mp/2016_06_01
https://www.nxtbook.com/sosland/mp/2016_05_01
https://www.nxtbook.com/sosland/mp/2016_04_01
https://www.nxtbook.com/sosland/mp/2016_03_01
https://www.nxtbook.com/sosland/mp/2016_02_01
https://www.nxtbook.com/sosland/mp/2016_01_01
https://www.nxtbook.com/sosland/mp/2015_12_01
https://www.nxtbook.com/sosland/mp/2015_11_01
https://www.nxtbook.com/sosland/mp/2015_10_01
https://www.nxtbook.com/sosland/mp/2015_09_01
https://www.nxtbook.com/sosland/mp/2015_08_01
https://www.nxtbook.com/sosland/mp/2015_07_01
https://www.nxtbook.com/sosland/mp/2015_06_01
https://www.nxtbook.com/sosland/mp/2015_05_01
https://www.nxtbook.com/sosland/mp/2015_04_01
https://www.nxtbook.com/sosland/mp/2015_03_01
https://www.nxtbook.com/sosland/mp/2015_02_01
https://www.nxtbook.com/sosland/mp/2015_01_01_mp
https://www.nxtbook.com/sosland/mp/2014_12_01
https://www.nxtbook.com/sosland/mp/2014_11_01
https://www.nxtbook.com/sosland/mp/2014_10_01
https://www.nxtbook.com/sosland/mp/2014_09_01
https://www.nxtbook.com/sosland/mp/2014_08_01
https://www.nxtbook.com/sosland/mp/2014_07_01
https://www.nxtbook.com/sosland/mp/2014_06_01
https://www.nxtbook.com/sosland/mp/2014_05_01
https://www.nxtbook.com/sosland/mp/2014_04_01
https://www.nxtbook.com/sosland/mp/2014_03_01
https://www.nxtbook.com/sosland/mp/2014_02_01
https://www.nxtbook.com/sosland/mp/2014_01_01
https://www.nxtbook.com/sosland/mp/2013_12_01
https://www.nxtbook.com/sosland/mp/2013_11_01
https://www.nxtbook.com/sosland/mp/2013_10_01
https://www.nxtbook.com/sosland/mp/2013_09_01
https://www.nxtbook.com/sosland/mp/2013_08_01
https://www.nxtbook.com/sosland/mp/2013_07_01
https://www.nxtbook.com/sosland/mp/2013_06_01
https://www.nxtbook.com/sosland/mp/2013_05_01
https://www.nxtbook.com/sosland/mp/2013_04_01
https://www.nxtbook.com/sosland/mp/2013_03_01
https://www.nxtbook.com/sosland/mp/2013_02_01
https://www.nxtbook.com/sosland/mp/2013_01_01
https://www.nxtbook.com/sosland/mp/2012_12_01
https://www.nxtbook.com/sosland/mp/2012_11_01
https://www.nxtbook.com/sosland/mp/2012_10_01
https://www.nxtbook.com/sosland/mp/2012_09_01
https://www.nxtbook.com/sosland/mp/2012_08_01
https://www.nxtbook.com/sosland/mp/2012_07_01
https://www.nxtbook.com/sosland/mp/2012_06_01
https://www.nxtbook.com/sosland/mp/2012_05_01
https://www.nxtbook.com/sosland/mp/2012_04_01
https://www.nxtbook.com/sosland/mp/2012_03_01
https://www.nxtbook.com/sosland/mp/2012_02_01
https://www.nxtbook.com/sosland/mp/2012_01_01
https://www.nxtbook.com/sosland/mp/2011_12_01
https://www.nxtbook.com/sosland/mp/2011_11_01
https://www.nxtbook.com/sosland/mp/2011_10_01
https://www.nxtbook.com/sosland/mp/2011_09_01
https://www.nxtbook.com/sosland/mp/2011_08_01
https://www.nxtbook.com/sosland/mp/2011_07_01
https://www.nxtbook.com/sosland/mp/2011_06_01
https://www.nxtbook.com/sosland/mp/2011_05_01
https://www.nxtbook.com/sosland/mp/2011_04_01
https://www.nxtbook.com/sosland/mp/2011_03_01
https://www.nxtbook.com/sosland/mp/2011_02_01
https://www.nxtbook.com/sosland/mp/2011_01_01
https://www.nxtbook.com/sosland/mp/2010_12_01
https://www.nxtbook.com/sosland/mp/2010_11_01
https://www.nxtbook.com/sosland/mp/2010_10_01
https://www.nxtbook.com/sosland/mp/2010_09_01
http://digital.meatpoultry.com/sosland/mp/2010_08_01
http://digital.meatpoultry.com/sosland/mp/2010_07_01
http://digital.meatpoultry.com/sosland/mp/2010_06_01
http://digital.meatpoultry.com/sosland/mp/2010_05_01
http://digital.meatpoultry.com/sosland/mp/2010_04_01
http://digital.meatpoultry.com/sosland/mp/2010_03_01
http://digital.meatpoultry.com/sosland/mp/2010_02_01
http://digital.meatpoultry.com/sosland/mp/2010_01_01
http://digital.meatpoultry.com/sosland/mp/2009_12_01
http://digital.meatpoultry.com/sosland/mp/2009_11_01
http://digital.meatpoultry.com/sosland/mp/2009_10_01
http://digital.meatpoultry.com/sosland/mp/2009_09_01
http://digital.meatpoultry.com/sosland/mp/2009_08_01
http://digital.meatpoultry.com/sosland/mp/2009_07_01
http://digital.meatpoultry.com/sosland/mp/2009_06_01
http://digital.meatpoultry.com/sosland/mp/2009_05_01
http://digital.meatpoultry.com/sosland/mp/2009_04_01
http://digital.meatpoultry.com/sosland/mp/2009_03_01
http://digital.meatpoultry.com/sosland/mp/2009_02_01
http://digital.meatpoultry.com/sosland/mp/2009_01_01
http://digital.meatpoultry.com/sosland/mp/2008_12_01
http://digital.meatpoultry.com/sosland/mp/2008_11_01
http://digital.meatpoultry.com/sosland/mp/2008_10_01
http://digital.meatpoultry.com/sosland/mp/2008_09_01
http://digital.meatpoultry.com/sosland/mp/2008_08_01
http://digital.meatpoultry.com/sosland/mp/2008_07_01
http://digital.meatpoultry.com/sosland/mp/2008_06_01
http://digital.meatpoultry.com/sosland/mp/2008_05_01
http://digital.meatpoultry.com/sosland/mp/2008_04_01
http://digital.meatpoultry.com/sosland/mp/2008_03_01
http://digital.meatpoultry.com/sosland/mp/2008_02_01
http://digital.meatpoultry.com/sosland/mp/2008_01_01
http://digital.meatpoultry.com/sosland/mp/2007_12_01
http://digital.meatpoultry.com/sosland/mp/2007_11_01
http://digital.meatpoultry.com/sosland/mp/2007_10_01
http://digital.meatpoultry.com/sosland/mp/2007_09_01
http://digital.meatpoultry.com/sosland/mp/2007_08_01
http://digital.meatpoultry.com/sosland/mp/2007_07_01
http://digital.meatpoultry.com/sosland/mp/2007_06_01
http://digital.meatpoultry.com/sosland/mp/2007_05_01
http://digital.meatpoultry.com/sosland/mp/2007_04_01
http://digital.meatpoultry.com/sosland/mp/2007_03_01
http://digital.meatpoultry.com/sosland/mp/2007_02_01
http://digital.meatpoultry.com/sosland/mp/2007_01_01
http://digital.meatpoultry.com/sosland/mp/2006_12_01
http://digital.meatpoultry.com/sosland/mp/2006_11_01
http://digital.meatpoultry.com/sosland/mp/2006_10_01
http://digital.meatpoultry.com/sosland/mp/2006_09_01
http://digital.meatpoultry.com/sosland/mp/2006_08_01
http://digital.meatpoultry.com/sosland/mp/2006_07_01
http://digital.meatpoultry.com/sosland/mp/2006_06_01
http://digital.meatpoultry.com/sosland/mp/2006_05_01
http://digital.meatpoultry.com/sosland/mp/2006_04_01
http://digital.meatpoultry.com/sosland/mp/2006_03_01
http://digital.meatpoultry.com/sosland/mp/2006_02_01
http://digital.meatpoultry.com/sosland/mp/2006_01_01
http://digital.meatpoultry.com/sosland/mp/2005_12_01
http://digital.meatpoultry.com/sosland/mp/2005_11_01
http://digital.meatpoultry.com/sosland/mp/2005_10_01
http://digital.meatpoultry.com/sosland/mp/2005_09_01
http://digital.meatpoultry.com/sosland/mp/2005_08_01
http://digital.meatpoultry.com/sosland/mp/2005_07_01
http://digital.meatpoultry.com/sosland/mp/2005_06_01
http://digital.meatpoultry.com/sosland/mp/2005_05_01
http://digital.meatpoultry.com/sosland/mp/2005_04_01
http://digital.meatpoultry.com/sosland/mp/2005_03_01
http://digital.meatpoultry.com/sosland/mp/2005_02_01
http://digital.meatpoultry.com/sosland/mp/2005_01_01
http://digital.meatpoultry.com/sosland/mp/2004_12_01
http://digital.meatpoultry.com/sosland/mp/2004_11_01
http://digital.meatpoultry.com/sosland/mp/2004_10_01
http://digital.meatpoultry.com/sosland/mp/2004_09_01
http://digital.meatpoultry.com/sosland/mp/2004_08_01
http://digital.meatpoultry.com/sosland/mp/2004_07_01
http://digital.meatpoultry.com/sosland/mp/2004_06_01
http://digital.meatpoultry.com/sosland/mp/2004_05_01
http://digital.meatpoultry.com/sosland/mp/2004_04_01
http://digital.meatpoultry.com/sosland/mp/2004_03_01
http://digital.meatpoultry.com/sosland/mp/2004_02_01
http://digital.meatpoultry.com/sosland/mp/2004_01_01
http://digital.meatpoultry.com/sosland/mp/2003_12_01
http://digital.meatpoultry.com/sosland/mp/2003_10_01
https://www.nxtbookmedia.com