Meat+Poultry - September 2020 - 56

SPECIES FOCUS: TURKEY

M+ P: How has COVID-19 directly
affected the turkey industry? Have any
segments of the industry been affected
more than others?
Breeding: Anyone in the meat and
poultry business has been on a very
long roller coaster ride so far this year.
Strong retail sales and demand have
been a bright spot, but those sales are

not enough to make up for significant
foodservice losses for some turkey
processors. Additionally, while the
reopening of the China market has been
a positive development, turkey exports,
as a whole, are decidedly down this
year. Farmers across the industry are
starting to feel these losses as well in
the form of some production cutbacks.

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MEAT+ POULTRY | 09.20 | www.meatpoultry.com

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M+ P: How is the NTF working to
support the industry during these
unprecedented times?
Breeding: NTF has been laser-focused
on doing everything possible to mitigate
the coronavirus pandemic's impact on
the turkey industry. At the outset, we
focused on ensuring the industry was
deemed "essential" and that regulations
were adjusted to keep feed coming
to the farms, birds to the plants
and finished product to consumers.
That included ensuring there was a
plan to continue inspections.
Another major task was
working with the government
on safety guidelines to keep
our incredible workers safe and
minimize processing disruption.
More recently, we have been
working to ensure the industry
is compensated for its COVIDrelated losses in the same manner
as other industries and has the
opportunity to participate in
federal commodity procurement
programs created by the
Coronavirus Food Assistance
Program. Of course, this is all on
top of the regulatory, legislative
and marketing and promotion
work we engage in regardless of
a pandemic.
M+ P: What does the future of the
turkey industry look like? What
are some of the goals for the
industry as a whole and how is the
industry working to achieve them?
Breeding: We see a number
of opportunities ahead, all of
which could help create greater
demand for turkey. The health
benefits of turkey are a winner
for consumers, and the versatility
of our products make it a great
choice for busy families and home
cooks. In global markets, outside
of COVID-19 times, there is a
strong demand for protein. Turkey
has potential as we look for new
export opportunities for our
members' products.


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Meat+Poultry - September 2020

Table of Contents for the Digital Edition of Meat+Poultry - September 2020

Meat+Poultry - September 2020 - 1
Meat+Poultry - September 2020 - 1
Meat+Poultry - September 2020 - 2
Meat+Poultry - September 2020 - 3
Meat+Poultry - September 2020 - 4
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Meat+Poultry - September 2020 - VDG1
Meat+Poultry - September 2020 - VDG2
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